17+ Noteworthy Netflix Statistics to Watch in 2023
Updated · May 20, 2023
Netflix is an entertainment hub for millions around the globe.
With a continuously updated catalog of movies, series, and documentaries, a friendly interface, and a surprisingly accurate personal recommendation engine, Netflix is the standard for all video streaming services.
The platform has had amazing success in the past ten years, and it looks like it’s not slowing down in the near future.
Do you want to learn more about the company’s history, subscribers, financials, and overall success?
You came to the right place.
Astonishing Netflix Statistics to Keep In Mind (Editor’s Choice)
- Netflix generated an estimate of $25 billion in revenue in 2020.
- As of 2021, Netflix has over 209 million paid subscribers worldwide.
- There are about 15,000 movies and shows on Netflix.
- The personal recommendation engine influences what 80% of subscribers watch.
- Season four of Money Heist gathered 65 million views in just four weeks.
- Extraction is the most-watched Netflix Original movie with 99 million views.
- Netflix accounts for 34% of US streaming subscribers.
- Argentina has the most cost-effective Netflix plans in the world.
Netflix Statistics in 2022
Reed Hastings and Marc Randolph founded Netflix in 1997 as a small DVD rental store. Fast forward 20 years, and Netflix had 5,400 full-time employees, 110 million paying subscribers, an $8.91 billion expenditure on original content, and an Oscar.
But that was four years ago—what are Netflix’s numbers now?
1. Netflix generated $7.16 billion in revenue in Q1 2021.
(Source: Real Screen)
Netflix’s revenue in Q1 increased by 19% compared to the same period in 2020. The streaming giant generated $7.3 billion in Q2 2021, and it forecasts about $7.5 billion for the third quarter.
That said, the company already spent about $8 billion on content in the first half of 2021.
2. There are over 15,000 titles across all international libraries on Netflix.
Netflix statistics show that the total count is slightly lower than in 2018 when the streaming platform had 15,400 titles.
The drop is an unintended consequence of Netflix focusing on producing original content. And it hasn’t been for naught—there are now more than 2,300 Netflix Originals available in the US.
Some of the most acclaimed Netflix Original productions are The White Helmets (which earned Netflix its first Oscar in 2017), Marriage Story, and House of Cards.
3. The US doesn’t have the largest Netflix library in the world.
Despite Netflix’s popularity in North America, the US doesn’t even make it to the top 10 countries with most content available on Netflix.
As of January 2021, first place belongs to Ireland (6,379 titles), followed by Malaysia, Indonesia, the Philippines, Canada, and Czechia, each boasting more than 6,000 available titles.
So, if you want to take advantage of your VPN, now you know which countries are your best bet.
How many movies does Netflix have in its US library?
It currently holds 3,761 movies and 1,971 TV shows, comprising a total of 5,732 titles available for streaming in the country.
4. Netflix has won 15 Academy Awards so far.
Netflix is performing well both commercially and critically. The streaming giant was nominated for 36 Academy Awards in 2021 and took seven of them home.
These are not the first accolades in Netflix’s history. Before 2021, Netflix had already won 43 Emmys and eight Oscars.
The first Netflix production to be nominated for an Academy Award was The Square, which made the shortlist for the best documentary feature in 2013.
5. 82 million people watched Bridgerton when it came out.
(Source: Business Insider)
The romantic period drama is the most-watched Netflix Original show so far. Henry Cavill’s The Witcher takes the second position with 76 million views during the first 28 days since its release.
Lupin (season 1) and Money Heist (season 4) take the following spots on the list with 70 million and 65 million views, respectively, making them the most popular non-English shows worldwide on the Netflix catalog.Stranger Things, Tiger King, The Queen’s Gambit, Sweet Tooth, Shadow and Bone, and You also make the cut for the most-watched TV shows on Netflix.
6. Extraction is the most popular Netflix Original movie.
Chris Hemsworth’s action film attracted 99 million views in the first four weeks and is considered the most-watched movie on the platform.
Bird Box, Spenser Confidential, 6 Underground and Murder Mystery follow close behind, each with over 83 million views within the first month of their release.
7. Netflix subscribers in the US spend about 3.2 hours per day on the platform.
Netflix usage stats show the pandemic has increased the number of hours people spend streaming content on the platform.
Think about it for a second—3.2 hours per day equals four days per month, which is like watching Netflix 24/7 for nearly two months straight every year.
Now, an average subscriber uses about 9.6 GB of data per day. How many subscribers does Netflix have worldwide? How much data are users spending on Netflix alone?
Hint: No less than a couple of terabytes per day (on average).
8. Only 18.2% of Netflix users have no complaints about the platform.
People love Netflix, but that doesn’t mean they don’t have a few pointed comments here and there about the streaming platform.
Around 45% of users’ complaints revolve around content availability (be it because of removed or canceled titles), and the remaining 36.6% are unhappy with the price hikes.
Netflix Subscriber Statistics
9. Netflix added 15.8 million subscribers in Q1 2020.
(Source: Hollywood Reporter)
The company expected to add seven million subscribers in the first quarter of the year but ended up adding nearly nine million more than anticipated because of the pandemic.
That said, COVID-19 did have a negative impact on Netflix’s original productions—the company had to put filming on hold, make remote-work arrangements for animation projects, and deal with language-dubbing delays.
10. Netflix’s subscriber count went up 1.5 million in Q2 2021.
(Source: Hollywood Reporter)
After 2020’s unprecedented pandemic-induced user-base boost, the streaming company is making conservative predictions for subscription growth in 2021.
The company surpassed its own expectations by adding a total of 1.5 million subscribers worldwide, 66% of which came from the Asia Pacific region.
On the other hand, Netflix lost about 400,000 subscribers in the US and Canada, presumably to Amazon Prime and Disney Plus.
So, how many subscribers does Netflix have?
11. Netflix boasts 209 million subscribers in Q2 2021.
(Source: Insider Intelligence)
Currently, the US and Canada account for 35.4% of the platform’s user base, whereas Latin America claims 18.5%. The Asia Pacific region is Netflix’s smallest market, with 13.3%.
The remaining 68.7 million subscribers are distributed across Europe, the Middle East, and Africa.
Netflix is tentatively expecting to add 3.5 million net subscribers in the third quarter of 2021.
12. Brazil has the second-largest Netflix user base in the world.
Looking at Netflix subscribers by country, the US’ 67.28 million members earn the country the first spot on the list. Brazil’s 18.22 million come at a distant second.
Along with those two, the UK (12.75 million), Germany (8.37 million), and France (8.36 million) comprise the top five countries with the most subscribers as of Q2 2021.
13. 75% of OTT households in the US prefer Netflix.
Netflix vs cable statistics show that out of the 19% of households that have stopped paying for cable in favor of streaming services, 84% have a Netflix subscription.
Furthermore, 79% of households that have never had cable, watch Netflix.
14. Only 55% of US Netflix users pay for a subscription.
An additional 27% of users benefit from a household subscription, 14% watch Netflix using a friend’s account, and 5% use Netflix because it came for free in a promotion.
So, the number of Netflix subscribers doesn’t correspond to the actual number of Netflix viewers.
This is why, although Netflix officially boasts 209 million subscribers worldwide in 2021, forecasts estimate the number of actual viewers will be close to 580 million by the end of the year.
15. About 60% of Netflix viewers in the US are white.
Looking at the demographics of Netflix users, about 21% of streamers are Hispanic, 13% are Black, and 4% are Asian.
For comparison, 71% of Disney Plus streamers are white, 15% are Hispanic, 9% are Black, and 2% are Asian.
16. 80% of US adults in the 18-29 age group have access to a Netflix account.
The same is true for 69% of people in the 30-44 age group, 59% of the 45- to 54-year-olds, and 37% of people older than 64.
Fun fact: 5% of people younger than 45 claim they’ve never even heard about Netflix subscriptions.
Netflix Market Share
Netflix is a multi-billion dollar company that’s been dominating the streaming industry since the beginning of the OTT era, but will its dominance continue in the next few years?
Let’s take a quick look at how Netflix ranks among its competitors.
17. Netflix is worth more than $200 billion.
Netflix statistics reveal the company’s market cap reached $242.1 billion in 2021, earning the streaming platform spot #34 on the list of the biggest companies worldwide by market capitalization.
For comparison, Walt Disney is #23 ($339.9 billion), and Amazon is #4 ($1,711.8 billion).
18. In 2020, Netflix had a 20% market share of the SVoD services in the US.
Although 20% may not seem that high, compared to its competitors, Netflix’s market share is a clear indicator of the platform’s dominance in the streaming industry.
Amazon Prime Video (16%), Hulu (13%), HBO Max (12%), and Disney Plus (11%) are the platform’s closest competitors.
19. Netflix’s biggest competitor has 200 million subscribers.
(Source: TVB Europe)
Given that around 65% of all Amazon users are Prime members, it’s probably not surprising that the global Amazon Prime subscribers count saw a 25% increase from January 2020 to April 2021.
However, this doesn’t mean that all 200 million subscribers are Prime Video streamers.
The numbers are a bit shady, but Prime Video boasts more than 25,000 titles and a 12.6% share of the average daily time a person spends on an OTT platform in the United States.
For comparison, Netflix boasts a 40.6% share—that is, if the average US user spent an hour per day streaming content, they’d spend 24 minutes watching Netflix and just eight minutes watching Prime.
That said, the competition’s not-so-slowly creeping up on Netflix. Remember, how many subscribers does Netflix have?
Do you think that’s impressive?
Hold that thought.
20. Netflix lost one million subscribers to Disney Plus in 2019.
Disney Plus was a big blow to Netflix back in 2019. Within a month of its release, about 1.1 million people had switched from Netflix to Disney Plus.
Recent stats say WandaVision, The Falcon and the Winter Soldier, Loki, and Luca have attracted 12.4 million new members to the platform, making Disney Plus’ subscriber count reach 116 million in July 2021.
That’s right—Disney amassed more than half of Netflix subscribers in less than two years.
Netflix is doing a great job in producing original content. Big stars, talented directors, and comprehensive streaming libraries continue to draw users’ eyes towards the OTT giant.
But competition is tough—some speculate that by 2024, Disney Plus could overtake Netflix’s place as the most popular streaming platform in the world.
After reading all the Netflix statistics we mentioned above, what do you think?
Can you imagine Netflix not being the centerpiece of the video streaming industry?
We at Hosting Tribunal find it hard to imagine, too.
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