25+ Astounding Amazon Statistics for 2023

Updated · May 20, 2023

We’ve all heard the stories about successful companies that had their beginnings in a garage. The ecommerce giant Amazon.com is one of those businesses.

Amazon began as an online bookseller and is now the greatest retailer on the internet with a variety of 12 million products. And yet, Amazon statistics show that their most profitable product is, again, books.

People seem to love the platform—it’s the first choice for online shopping for 89% of consumers!

But Amazon is not just for those of us who like to shop from the comfort of our home. It’s also for those who want to retail online.

If you are looking to make some money selling on the ecommerce platform, then these Amazon stats will surely be an immense help.

The Most Surprising Amazon Statistics:

  • There are 310 million active users on Amazon.
  • More than 197 million people use the Amazon app every month.
  • There are 2.5 million active sellers on Amazon.
  • The Amazon yearly revenue in 2020 was $386 billion.
  • More than 4,000 items are being bought in a minute in the US alone.
  • Nine out of ten users check the price of products on Amazon.
  • The company sells more than 12 million goods on the website.

Prime Amazon Facts For 2022

Let's dive deeper into these intriguing Amazon facts and let the numbers speak for themselves.

1. Amazon is worth more than $1 trillion.

(Source: Robb Report)

Yes, the business giant is doing financially better than a small country. Amazon statistics from 2020 show that this made the owner of the company, Jeff Bezos, the wealthiest man in the world.

2. There were 150 million Amazon Prime users in 2020.

(Source: VentureBeat)

Amazon Prime is a paid subscription that offers a variety of benefits for its users—from free or faster shipping to streaming music and video, and much more. 

3. 20% of Amazon Prime subscribers shop a few times a week.

(Source: Statista)

According to Amazon Prime statistics, 7% of them use the website for shopping almost every day and 21% visit it once a week.

4. Nearly 80% of Amazon's customers say fast and free shipping is the main reason they shop there.

(Source: Statista)

These Amazon shipping statistics suggest that having the order sent quickly and free of charge is the most important factor when purchasing a product.

Second, with 69% is the variety of goods offered on the platform.

5. Amazon had 12 subsidiaries in 2018.

(Source: FourweekMBA)

The company has been on the market for over 25 years and its business model is diversified. It's no wonder it has acquired companies along the way.

Some of the most popular names on the Amazon subsidiaries list are IMDb, AudibleAbeBooks.com, AWS, ComiXology, PillPack, Fabric.com, Shopbop, Whole Foods Market, Woot!, Souq.com, Zappos, and Twitch.

6. Some Amazon warehouses ship out 1 million products a day.

(Source: Curbed)

We used to have holiday rushes in the malls. But over the years, more and more people started purchasing their gifts online.

The holiday season is now marked by over 1 million Amazon orders per day in some warehouses.

7. Almost all Amazon sellers, 80%, plan to proceed selling on the platform in 2021.

(Source: JungleScout)

 63% of them are hopeful they will continue earning enough through Amazon.

And why wouldn't they?

With more than 200 million monthly visits to the site in the US alone, every seller is bound to be noticed eventually.

Amazon Customer Base

In this section, we at HostingTribunal examine the platform’s most loyal shoppers and their habits.

8. There were 150.6 million Amazon users in the US in 2019.

(Source: Statista)

Amazon has, without a doubt, the most successful mobile shopping app in the United States. The second most popular is the Walmart app, with only 86 million users.

9. 47% of online shoppers in the US begin their journey on Amazon.

(Source: CivicScience)

Amazon sales statistics reveal that customers visit the site even when they just want to get inspired. This is an excellent opportunity for brands to spark their interest.

10. 67% of Amazon customers favor desktop shopping.

(Source: CPCStrategy)

The largest number of people who choose a PC or laptop more than other devices for online shopping is among 65+ years old. Those under 35 prefer using their mobile devices.

11. The number of Amazon Prime users grew by 50% since 2018.

(Source: VentureBeat)

There are currently 150 million users of Amazon Prime. And the company continues to offer more and more options for loyal Prime shoppers.

The most recent addition was free shipping for those who buy from Amazon Fresh, even though this service used to cost $14.99.

12. 65% of all Amazon users are Prime members.

(Source: Statista)

In a 2019 Amazon Prime statistics report, 65% of all Amazon users were Prime subscribers. Around that time, there were 112 million Prime members in the US.  And due to the exclusive offers and benefits that Prime customers receive, the amount of shopping done on the platform has increased immensely. 

13. 28% of Amazon Prime subscribers are 13-17 years old.

(Source: YPulse)

The ecommerce giant achieved this by allowing children to have their own accounts. Although parents would still need to approve the order before finalizing it, this is a very clever idea.

After all, they are the target audience that spends most of their time on their electronic devices and online shopping would be extremely easy for them.

14. Amazon has around 29 million likes on its Facebook page.

(Source: ETailEast)

You might wonder why this is important, but the answer is quite simple. Amazon interacts with its users. Staff members reply to customers’ questions and offer solutions to their problems.

That improves the company’s brand image, which further expands the Amazon customer base.

Amazon Market Share

We live in a completely new world since the pandemic hit and that affected our online shopping habits, among other things.

As a result, digital ecommerce platforms’ sales increased and so did the Amazon market share.

15. Amazon makes 1.6 million sales per day.

(Source: Market.us)

How many orders does Amazon get a day? That is 1.6 million, which is more than 66 thousand orders an hour and 18.5 orders a second. Just imagine the amount of organization that requires.

16. Amazon is expected to surpass $302 billion in retail sales in 2021.

(Source: Statista)

How much does Amazon make a year?

Its earnings from sales reached $223 billion in 2019 and $261 billion in 2020. Even its most fierce competitors, Target and Walmart, couldn’t surpass these numbers.

17. Amazon recorded a nearly 200% growth in profits thanks to the pandemic.

(Source: NYTimes)

The Amazon yearly revenue leaped greatly during the pandemic when people naturally gravitated toward online shopping. This is heaven for ecommerce platforms like Amazon.

Amazon product sales statistics show that the credit for the rise in profit goes mostly to US consumers.

18. Amazon employs more than 1 million workers around the globe.

(Source: NYTimes)

Because of the increase in sales during Covid-19, Amazon had to expand its employee base. In fact, it grew by 50% in 2020—250,000 people found themselves working for the online giant.

19. Ad revenue jumped by 51% when the Amazon customer base expanded.

(Source: MarketingDive)

Amazon facts reveal that with more online activity on the digital platform came more revenue from advertisements. Companies saw an opportunity and they certainly took it. It’s a win-win situation for both Amazon and the advertised brands.

20. Amazon retail sales increased by 40% from 2019 to 2020.

(Source: MarketPulse)

By the end of 2020, Amazon stats showed an increase in retail sales by 40%. The company’s net revenue went up to $197 billion from $141 billion in 2019.

21. Amazon Prime users spend an average of $1,400 annually.

(Source: Statista) 

Non-premium Amazon customers spend around $600 on shopping on the platform. This goes up to $1,400 for Prime subscribers.

Amazon Seller Statistics

Did you know that more than 50% of the products on the Amazon website are from independent sellers?

Read on for more engaging Amazon seller stats.

22. Amazon sold nearly $100 billion worth of products in the third quarter of 2020.

(Source: NYTimes)

With millions of people in lockdown during 2020, online shopping grew exponentially. Amazon sales numbers show that the company’s profits reached $6.3 billion during that period.

23. Revenue from third-party sellers totaled $53.76 billion in 2019. 

(Source: Marketplace pulse)

Amazon earns its revenue from third-party sellers by charging shipping, commissions, fulfillment, and other services. Amazon stats show us that the revenue reached over $80 billion in 2020.

24. Amazon has 6.2 million sellers worldwide.

(Source: Marketplace Pulse)

How many sellers are on Amazon? The number grows constantly. More than a million new vendors are joining each year.

Out of the 6.2 million retailers, 1.6 million are actively selling products.

25. 44% of Amazon customers in the US buy electronics.

(Source: Feedvisor)

Electronics are the most purchased item on the platform, along with electronic accessories. Second, with 43%, come clothes and footwear. Kitchen and home supplies take third place with 39%.

26. Amazon seller statistics reveal that 44% of sellers earn between $1,000 and $25,000 per month.

(Source: JungleScout)

The largest number of active sellers on Amazon make between $1,000 and $5,000 a month from retail.

At the two extremes are 17% who earn less than $500/month and 6% surpassing $250,000/month.

27. 64% of Amazon sellers start making a profit during the first year.

(Source: JungleScout)

Amazon sales figures reveal that 20% of them started earning in the first three months and 4%—after two years of selling.

28. 58% of retailers spent less than $5,000 to start selling.

(Source: JungleScout)

Amazon statistics reveal that 18% of sellers spent even less than $500 to start their Amazon ecommerce business. Keep in mind that there are those who did not spend any money—and many of them are still operating five years later.

Wrap Up

It is safe to say that online shopping is here to stay—Amazon stats demonstrate that. The interest in online shopping was huge in the past as well, but with the pandemic hitting the world, it only increased.

In-person shoppers were forced to use ecommerce platforms. And many stayed. Amazon also saw an increase in sales from people taking up new hobbies. From kitchen and patio tools to pet supplies—Amazon has it all and keeps adding new products.

Amazon statistics revealed that with the number of new goods grows the customer base and popularity of the platform, as well as its earnings. All while keeping the quality and high standards people know and love.

Branko Krstic
Branko Krstic

Branko is a round-the-clock tech geek and loving it. His ideal vacation destination is the Akihabara District (or really any place he can take his computer). If there’s a server out there, count on him to find out what it’s made of… and tell you all about it.