Cloud computing is booming and there are many trends to be discussed. The market is estimated at $1.19 trillion in 2026 and is forecast to keep growing at about 16% a year.
These days it’s almost impossible to find an organization that doesn’t rely at least partially on cloud services. Whether it’s application software, operating systems, databases, web servers, IP addresses, or virtual local area networks – the cloud seems to offer it all.
We at HostingTribunal took a look at a future that heavily utilizes the cloud at every step. The numbers speak for themselves.
The Most Telling Cloud Computing Trends (Editor’s Choice):
- The global cloud computing market was worth $943.6 billion in 2025 and is estimated at $1.188 trillion for 2026.
- Worldwide public cloud spending was forecast at $723.4 billion in 2025, up 21.5%.
- 73% of organizations operate hybrid-cloud estates in 2026.
- 76% of large enterprises spend more than $5 million per month on public cloud.
- IaaS reached $171.8 billion worldwide in 2024, up 22.5%.
- AWS and Azure are each used in some capacity by 88% of organizations.
- AWS Lambda is used by 65% of AWS customers, a sign of how mainstream serverless has become.
Global Adoption Trends
- 73% of organizations operate hybrid-cloud estates in 2026, combining public and private environments. This is a hybrid cloud figure, not a multi-cloud one; multi-cloud adoption separately rose 2 percentage points. (Source: Flexera)
- Serverless is now mainstream: AWS Lambda is used by 65% of AWS customers, Cloud Run by 70% of Google Cloud customers, and App Service by 56% of Azure customers, based on usage data from tens of thousands of Datadog customers. (Source: Datadog, 2025 State of Containers and Serverless)
A cloud-powered future has taken shape, as more and more enterprises migrate toward remote infrastructure. Managing cloud adoption remains one of companies’ top priorities, and new cloud services keep arriving.
But why is cloud computing so popular?
Well, it enables both users and enterprises to run software without installing it, offers redundancy, stability, and security. Cloud computing eliminates the problem of buying and maintaining hardware.
The cloud also gives us the opportunity to access content from basically anywhere. Generally, it is more affordable, which makes it suitable for businesses of any size. Naturally, there are cloud products designed for businesses of any size.
When it comes to technical expertise, certain services give maximum control to the end-users, but for those who don’t have the resources to employ system administrators, managed cloud services are an excellent solution
See?
Cloud computing growth is inevitable.
Cloud Computing Revenue Is Rising
With big growth comes big investment.
- The global cloud computing market was valued at $943.6 billion in 2025 and is estimated at $1.188 trillion for 2026. It is forecast to reach $3.35 trillion by 2033, a 16.0% CAGR. (Source: Grand View Research)
- Worldwide end-user spending on public cloud services was forecast at $723.4 billion in 2025. (Source: Gartner)
Public Cloud Usage Is Growing
- Public cloud is a computing service that is offered by third-party providers for free or a fee. It is available to anyone willing to use it. More and more enterprises are turning to the public cloud.
- Public cloud spending was forecast to grow 21.5% in 2025. (Source: Gartner)
- 76% of large enterprises spend more than $5 million per month on public cloud in 2026. The figure covers large enterprises only; smaller businesses mostly spend under $50,000 a month. (Source: Flexera)
Cloud Tech is Booming in China
China is investing heavily in cloud technologies, with firms like Alibaba being cloud leaders in Asia.
- China’s cloud computing market reached CNY 828.8 billion in 2024, up 34.4% year over year, according to CAICT data. (Source: Chambers)
- IaaS accounted for 65.55% of China’s cloud market as of 2020. (Source: Statista)
IaaS, PaaS, and SaaS Continue to Grow
SaaS remains the largest slice of public cloud spending, and all three service models are growing at around 20% a year.
- The worldwide IaaS market reached $171.8 billion in 2024, up 22.5% year over year. AWS held 37.7% of it, followed by Microsoft at 23.9%. (Source: Gartner)
- PaaS spending was forecast at $208.6 billion in 2025, up 21.6%. (Source: Gartner)
- SaaS spending was forecast at $299.1 billion in 2025, up 19.2%. (Source: Gartner)
What About Private and Hybrid Cloud?
Hybrid cloud, which combines public and private environments, is now the dominant model.
- 73% of organizations operate hybrid-cloud estates in 2026, up 3 percentage points year over year. (Source: Flexera)
- Among organizations with more than 5,000 employees, 78% operate hybrid cloud. (Source: Flexera)
- Gartner expects 90% of organizations to adopt a hybrid cloud approach through 2027. (Source: Gartner)
Cloud Computing Companies Growth Trends for 2026
AWS and Azure now run neck and neck on adoption, while Google Cloud is the fastest-growing of the big three by market share.
- 83% of organizations run some or significant workloads on AWS in 2026. (Source: Flexera)
- Among enterprises, 92% actively use, experiment with, or plan to use AWS. (Source: Flexera)
- 79% of organizations run some or significant workloads on Azure in 2026. (Source: Flexera)
- AWS and Azure are each used in some capacity by 88% of organizations in 2026. (Source: Flexera)
- By share of worldwide cloud infrastructure spending in Q2 2026, AWS leads with 28%, followed by Microsoft at 20% and Google at a record 15%. Oracle holds 4%. (Source: The Register, citing Synergy Research)
- Enterprise spending on cloud infrastructure services passed $143 billion in Q2 2026, up 43% year over year, the fastest growth in eight years. (Source: The Register, citing Synergy Research)
Cloud Computing Security Trends
Cyber security becomes an increasingly big spend for many organizations. Well-designed cloud infrastructure mitigates some vulnerabilities but the growing amount of users increases risks accordingly.
- Security and compliance risks are the top challenge in scaling cloud for 53% of organizations in 2026. (Source: Flexera)
- As more and more enterprises are starting to use the cloud, cybersecurity threats will increase. (Source: Forbes)
Cloud Computing Trends in IT
- 71% of organizations have a Cloud Center of Excellence or equivalent in 2026, and 63% have a FinOps team, up from 59% in 2025 and 51% in 2024. (Source: Flexera)
- Wasted cloud spend on IaaS and PaaS rose to 29% in 2026, the first increase in five years. (Source: Flexera)
As it is clear to see, cloud computing isn’t going anywhere soon.
The market passed $940 billion in 2025, public cloud spending is growing by more than 20% a year, and IaaS, PaaS, and SaaS all continue to grow. Hybrid cloud has become the norm, with 73% of organizations running it.
AWS and Azure are now level, each used in some capacity by 88% of organizations.
More and more enterprises are adopting the cloud – and for good reason. It is cheaper, easier to manage and an overall safer option, compared to the alternatives. As a result, cloud computing trends give plenty of reasons for optimism for this industry’s future.
