Shopify Statistics – Data on One of the Most Popular eCommerce Platforms

“You’ve got the will. We’ve got the way.”

That’s Shopify’s motto. Simple and motivating.

If you want to do business, but lack the tools – Shopify is your new best friend. No, not Spotify, SHOPify.

Yep, today’s topic is Shopify statistics.

Now, let’s demystify Shopify right from the get-go.

Shopify is a platform with all the necessary features for a successful business. It handles both the ecommerce and point of sale sides of the process. It lets you start from scratch without being an expert.

Shopify is a hosted solution, which means less work for you – you needn’t worry about buying web hosting or installing software. If you’d like to avoid dealing with these things, Shopify deserves a place on our website.

Moreover, it offers a lot of apps and customizable themes so you have a lot of space for freedom and creativity.

Most importantly, Shopify has a long list of clients affirming its reliability: GitHub, General Electric, CrossFit, Foo Fighters, Tesla Motors, Amnesty International, and Encyclopaedia Britannica are only some of them.

Some impressive names on this list, right? Let’s take a look at a few Shopify statistics and find out why that is. We’ll start “easy” on you – the journey through Shopify stats begins now.

Rich Shopify Statistics (Editor’s Choice):

How many Shopify stores are there, actually?

Shopify does not publish a store count. It says millions of businesses in 175+ countries use the platform.

So it might not be surprising that:

• Shopify merchants sold a record $14.6 billion over Black Friday Cyber Monday 2025, up 27% on 2024, with sales peaking at $5.1 million per minute and more than 81 million customers buying worldwide.
• Three in four merchants use apps, and those who do run six on average. Shopify paid more than $1.3 billion to developers across its ecosystem in 2025.
• Shopify Inc. raised $131 million in its IPO (initial public offering). Less than 3 years later, it had a market cap of $10 billion and was similar in size to Twitter Inc.
• Shopify has paid over $850,000 to more than 300 ethical hackers for help in resolving security issues.
• There is a 126% average year-over-year growth for Shopify Plus merchants.
• Shopify is simple to use, affordable and customer-friendly. They back the latter claim with their 24/7 customer support via email, live chat, and phone.

Want more? Here are the rest of the Shopify facts and stats:

How Big Is Shopify?

• Shopify says it powers more than 14% of US ecommerce. That is a share of ecommerce sales, not of the ecommerce software market, and the two are often mixed up.

What is the number of Shopify users?

• Shopify no longer publishes a store total, and neither the number of Shopify Plus merchants nor the number of Plus domains is officially disclosed. Third-party trackers estimate both, but a single merchant can run several domains, so the two counts are not interchangeable.

How many merchants in total are on Shopify?

• Shopify states that millions of businesses in 175+ countries use the platform.

It’s nothing short of incredible how many people use Shopify.

• Total sales on Shopify come to roughly $1.6 trillion to date. That is a cumulative figure and should be kept separate from annual volume: merchants sold $378.4 billion in FY2025 alone, 29% more than in 2024.

More Shopify income stats:

• Shopify's FY2025 revenue was $11.6 billion, up 30% year over year. In Q2 2026 it reported $3.58 billion in quarterly revenue, up 34%.

Shopify IPO

• Shopify Inc. raised $131 million in its IPO (initial public offering). Less than 3 years later, it had a market cap of $10 billion and was similar in size to Twitter Inc.

Shopify Growth Trends

• From 2013 to 2016, revenue from merchant services increased from 20% to 50%.
• In its Q2 2026 results, Shopify reported revenue of $3.583 billion, up 34% year over year, on GMV of $115.567 billion, up 32%. Compare revenue with revenue and GMV with GMV: the two measure different things.

Shopify Demographics

• Shopify originates from Canada but is used mostly in Asia, North America and Europe.

The leading countries in terms of Shopify users are:

1. China
2. United States
3. France
4. Australia
5. Russia
6. Canada
7. Germany
8. United Kingdom
9. Japan
10. South Korea

Shopify attracts and is used by all kinds of people – from students to merchants, from mom and pop stores to seven-figure businesses. Some examples of the latter are Nestle and Pepsi. Sounds delicious.

Other top brands using Shopify are Budweiser, The Economist, WaterAid, Gymshark, Sunday Somewhere, Penguin Books, Tesla Motors, Red Bull, Foo Fighters. So basically anything from beer and energy drinks through books and newspapers all the way to cars, music, and fashion.

Some Shopify Traffic Stats

• According to Shopify’s statistics, 66% of sales during Black Friday Cyber Monday 2018 took place through mobile. (Figure from 2018.)
• In 2014, mobile accounted for 50.3% of all traffic. Mobile has led ever since: Shopify now reports that more than 70% of orders on its platform are placed on mobile devices.
• Conversion rates by traffic source in a 2019-era benchmark were the following: email 4.38%; direct 4.35%; search 3.60%, and social 2%. Those are that benchmark’s figures for 2019, not current platform-wide rates.

Shopify Plus

Shopify Plus is the enterprise version of Shopify. It offers various improvements over the “basic version,” such as higher level of customization, the ability to add more staff accounts, and lower transaction fees.

These are basically Shopify’s high-rolling clients. Here are some insights about them:

• Merchants generate from $1M to $500M+ in sales.

Shopify Apps

Shopify apps hold a big part of the platform’s power. Any article about Shopify would be incomplete without mentioning some facts about their app store.

• The app store offers more than 21,000 apps.

The vast app store with numerous apps and tools, as well as many customizable templates and themes definitely enhance Shopify.

What’s more, some companies use Augmented Reality to enhance the customer experience further. For example, Lacoste offered the possibility of trying on clothes virtually. Over 30,000 users engaged with the app.

Moreover, here are some apps that help boost sales:

1. Boost Sales
2. Growave
3. Rewards and Referrals by Swell
4. Mailbot
5. Printful

Shopify Themes

• There are over 100 Shopify themes.
• It is possible to get $1000-$4000 in revenue from themes.
• The Partner Economy, revenues earned by partners through themes, apps, and services, was $430m for 2016.

Shopify POS

More than 70,000 retailers used Shopify POS in 2017.

Shopify and Security

Security is important for any platform with Shopify’s ambitions and influence.

• In 2016, Shopify was caught up in the DDoS attack on Dyn that took down a large slice of the web.
• Security experts have found Spotify to be vulnerable to RFD attacks.
• They battle fake users and scammers daily.

Social Selling on Shopify

Shopify stores make good use of social media traffic – mostly from Facebook, Twitter, and Pinterest.

The platform-era figures we used to quote here, on Facebook referral share, Instagram selling and Messenger installs, were measured between 2016 and 2018, before Facebook Shops, Instagram Shopping and TikTok Shop existed. We have removed them rather than present them as current.

Shopify Affiliates

Affiliates can be a delightfully profitable way of generating revenue with little effort. Naturally, Shopify has done its part to provide that option to store owners.

• In 2018, Shopify paid more than $100 million to partners – up from $79 million in 2017.

Now, Shopify store owners wouldn’t be able to enjoy the income its affiliates provide – if it weren’t for the awesome affiliate apps available for the platform.

The top 3 best affiliate Shopify apps that have helped make the platform what it is today are:

• ShoutOut
• LeadDyno
• Refersion

Shopify Conversion Rates

Not all Shopify templates are made equal. Some just work better to convert traffic into sales. And the best converting Shopify templates for 2020 are:

1. eCom Turbo
2. Booster Theme
3. Konversion Theme
4. Shoptimized Theme

Of course, just because it has worked for those businesses, it doesn’t mean it’s the one for you. Still, that list might give you some ideas if you’re trying to optimize your conversion rates.

Here are some more stats along the same lines:

• In a 2019-era benchmark of Shopify stores, conversion rates were 4.29% email, 3.04% search, 2.93% direct, 1.81% social. Those are that benchmark’s figures, not current Shopify-wide rates.

Email marketing, quite expectedly, is ahead of the curve. It allows you to add a personal touch to the communication with your audience – which results in more trust and better conversion rates.

Another part of the formula is the amount of traffic your Shopify store is getting. An average conversion rate of 3.04% from search is still better than most – and it only makes sense for you to take advantage of that.

One way to increase the traffic you’re getting from search engines is through Shopify’s SEO apps.

Along these lines – here are some of the best 2019 Shopify SEO Tools and Apps you can use in your business:

1. SEO Managers – costs $20/month with a 7-day free trial
2. SEO Doctor – $10/month with a 5-day free trial

Big Shopify Sales

Over Black Friday Cyber Monday 2025, Shopify merchants sold a record $14.6 billion, 27% more than in 2024.

Sales peaked at $5.1 million a minute, and more than 81 million people bought from a Shopify store over the weekend.

Sales on Black Friday are always much higher than on Boxing Day. This is only logical – we don’t have infinite supplies of cash. However, there’s still a peak in sales on Boxing Day compared to other times of the year.

What Industries Use Shopify?

Shopify is a leading ecommerce platform, with POS and warehouse management alongside the online store.

• Shopify is among the top 3 best POS systems.

Here is the distribution by industry:

Can’t get enough? Have some more Shopify statistics:

• According to Shopify’s 2018 Third-Quarter Financial Report, Subscription Solutions Revenue increased by 46% to $120.5 million.
• Merchant Solutions Revenue grew 68% to $149.5 million.
• According to Shopify stats 2019, Shopify’s Monthly Recurring Revenue for Q1 of 2019 was $44.20 million, which marks a 36% year-over-year increase. In terms of yearly revenue, Shopify’s grew from $101.10 million in 2017 to $146.60 million in 2018 – a 45% increase.

Key Benefits of Using Shopify

Alright, so we’ve raised a bit of fuss about Shopify. Everyone and their dog now know Shopify is a big deal – the numbers say so. Still, just because a lot of people have found value in using the platform, it doesn’t mean it’s right for you.

Well, I’ll leave you to decide for yourself. Here are some of Shopify’s key features:

• Quick and easy to use – the platform takes care of web hosting and coding issues, saving you time and expenses that would otherwise be related to the development
• Reliable – has 24/7 customer support via email, live chat, or phone
• Customizable ready designs
• A big app store with apps for everything; even though Shopify doesn’t qualify among the best blogging platforms, it allows for decent blogging efforts through its SEO and marketing tools
• Affordable

Primary Alternatives to Shopify

Although they’re not the focus of this article, there are several solid ecommerce platforms that are worth mentioning.

• Squarespace
• LemonStand
• 3dCart
• BigCartel
• Volusion
• WooCommerce
• BigCommerce
• Magento
• Wix
• Weebly

Shopify Customer Service

Shopify offers 24/7 customer support through live chat, email and its help centre. Published response times and satisfaction rates change often, so we no longer quote figures we cannot source to Shopify itself.

eCommerce Websites Using Shopify

Shopify powers stores for names including Tesla, Red Bull, Gymshark, Penguin Books and The Economist. Lists of top-grossing stores date quickly, so we no longer publish a ranking we cannot verify.

Those were the key Shopify facts for 2022.

I hope you liked these Shopify statistics and found them useful.