Apple is the most valuable consumer technology company in the world, and one of the harder ones to write statistics about, because the figure most people want does not exist.
Apple stopped reporting unit sales in 2018. It no longer says how many iPhones, iPads or Macs it sells, so any current “Apple sold X iPhones” figure is either a third-party shipment estimate or someone dividing revenue by an assumed price. What Apple does report, in audited filings, is revenue by product category, and that is what this page is built on.
Three distinctions run through everything below. Fiscal years are not calendar years: Apple’s fiscal 2025 ended September 27, 2025. Devices are not people: the installed base counts active hardware, and plenty of people own several. And the App Store ecosystem is not Apple’s revenue: the headline figure for it counts commerce Apple never collects a commission on.
Key Apple Statistics for 2026
- Apple reported $416.161 billion in net sales for fiscal 2025.
- iPhone generated $209.586 billion of that, just over half the company’s revenue.
- Services generated $109.158 billion, now Apple’s second-largest category.
- Q3 FY2026 revenue was $109.417 billion, up 16% year over year, with iPhone up 22% and Mac up 29%.
- Apple’s active installed base passed 2.5 billion devices, up from 2.35 billion a year earlier.
- The App Store lists 2,172,472 apps and 60,597,750 registered developers.
- It averaged about 892.7 million weekly visits and 929.8 million weekly downloads in 2025.
- Developers have earned more than $550 billion selling digital goods and services since 2008.
Apple Statistics 2026
Two pieces of company history worth keeping, then the figures that describe Apple as it is now.
1. Apple was founded in 1976.
(Source: Library of Congress)
Steve Jobs and Steve Wozniak founded Apple Computer, Inc. on April 1, 1976, with the aim of changing how people thought about computers.
2. The first Apple computer cost $666.66.
(Source: Mashable)
The Apple I sold for $666.66, a price Wozniak later said was chosen because he liked repeating digits rather than for any darker reason. Complaints about Apple pricing are not a modern development.
3. Apple reported $416.161 billion in net sales for fiscal 2025.
(Source: Apple FY2025 results)
Apple’s total net sales for fiscal 2025, the year ended September 27, 2025, were $416.161 billion. The September quarter alone brought in $102.466 billion.
Note the fiscal year. Apple’s runs to late September, so “fiscal 2025” includes the last quarter of calendar 2024, which is the holiday quarter and the biggest of the year. Comparing it with another company’s calendar-year revenue is not quite like for like. The figure this page used to carry, $274.52 billion, was fiscal 2020.
4. Q3 FY2026 revenue was $109.417 billion, up 16%.
(Source: Apple Q3 FY2026 results)
For the quarter ended June 27, 2026, Apple reported $109.417 billion in revenue, up 16% on the $94.036 billion of the same quarter a year earlier, with diluted earnings per share of $2.02, up 29%. Apple described it as a June-quarter record for the company, for iPhone and for Services.
This is a quarter, not a year, and it is the most recent one Apple has reported. Fiscal 2026 does not close until late September 2026, so there is no full-year 2026 figure yet and anyone quoting one is annualising.
5. Apple’s active installed base passed 2.5 billion devices.
(Source: Apple)
Apple said its active installed base exceeded 2.5 billion devices as of late December 2025, up from the 2.35 billion it reported a year earlier, and has since called it an all-time high across every major product category and geography.
Devices are not people. The number counts active iPhones, iPads, Macs, Watches and other hardware, and a single customer with a phone, a laptop and a watch counts three times. It is a measure of how much Apple hardware is in use, not how many customers Apple has, and the old claim on this page that “one billion people are using Apple devices” conflated the two.
Where Apple’s Money Comes From
Apple reports net sales in five categories. This is the part of its disclosure that is audited and consistent year to year, which makes it the most reliable way to describe the business.
6. iPhone generated $209.586 billion in fiscal 2025.
(Source: Apple FY2025 results)
iPhone net sales were $209.586 billion in fiscal 2025, just over half of Apple’s total revenue. In Q3 FY2026 the iPhone brought in $54.252 billion, up 22% year over year from $44.582 billion.
What this is not is a unit count. Apple has not disclosed iPhone unit sales since 2018, and revenue cannot be converted into units without assuming an average selling price across a range that runs from the SE to the Pro Max. The old figures on this page, 572,603 iPhones a day and 209 million units a year, were 2018 numbers and have no current equivalent from Apple.
7. Services generated $109.158 billion in fiscal 2025.
(Source: Apple FY2025 results)
Services net sales reached $109.158 billion in fiscal 2025, making it Apple’s second-largest category by a wide margin. In Q3 FY2026 Services revenue was $30.739 billion, up 12%.
Services covers the App Store, iCloud, Apple Music, Apple TV+, AppleCare, advertising and payment services. It now earns more on its own than every Apple product except the iPhone, and it carries much higher margins than hardware, which is why it gets disproportionate attention on earnings calls relative to its share of revenue.
8. Mac, Wearables and iPad made up the rest.
(Source: Apple FY2025 results)
The remaining fiscal 2025 categories: Wearables, Home and Accessories at $35.686 billion, Mac at $33.708 billion and iPad at $28.023 billion.
Wearables is a combined category covering Apple Watch, AirPods, HomePod and accessories, so there is no public Apple Watch revenue figure inside it, and the old 34-million-units claim on this page was a third-party estimate rather than an Apple disclosure. Mac revenue has grown substantially since the $9 billion this page previously cited for 2020.
9. In Q3 FY2026, Mac grew 29% and iPad fell 6%.
(Source: Apple Q3 FY2026 results)
The June 2026 quarter by category: iPhone $54.252 billion (up 22%), Services $30.739 billion (up 12%), Mac $10.352 billion (up 29%), Wearables $7.883 billion (up 6%) and iPad $6.191 billion (down 6%).
A single quarter is noisy, and product categories swing on launch timing more than on demand: a category with no new hardware in the comparison quarter will look weak regardless. For a finance-focused breakdown of iPhone, Services, margins, revenue mix and Apple’s installed-base economics, see these Apple statistics.
The App Store in Numbers
Apple publishes an annual App Store Transparency Report, largely because regulators require it. It is unusually specific for a company that discloses so little, and the figures below are Apple’s own.
10. There are 2,172,472 apps on the App Store.
(Source: Apple App Store Transparency Report, 2025)
Apple’s 2025 transparency report lists 2,172,472 apps available on the App Store across 175 countries and regions.
The precision is real rather than rounded, because the figure is compiled for regulatory reporting. It counts apps available on the store, not apps ever published, and availability varies by country, so no single national storefront offers all of them.
11. Apple has 60,597,750 registered developers.
(Source: Apple App Store Transparency Report, 2025)
The same report puts registered Apple developers at 60,597,750.
Read that as registered accounts rather than working developers. Registration covers anyone who has signed up for a developer account, including students, hobbyists and dormant accounts, and it is a far larger number than the population of people actively shipping apps. It is a measure of reach, not of workforce.
12. Apple reviewed 9,100,620 app submissions and rejected 2,093,244.
(Source: Apple App Store Transparency Report, 2025)
Apple reviewed 9,100,620 submissions during the reporting period and rejected 2,093,244 of them, which is roughly 23%, or close to one in four.
Submissions are not apps: every update to an existing app is a submission, so the total counts the same app many times over across a year. The rejection rate is the more interesting number, and it is the clearest public measure of how much friction the review process adds for developers.
13. The App Store averaged about 892.7 million visits a week.
(Source: Apple App Store Transparency Report, 2025)
Apple reported an average of 892,670,823 weekly visitors to the App Store and 929,754,061 average weekly app downloads in 2025. Separately, Apple has described the store as having “over 850 million average weekly users”.
Three different denominators sit in that paragraph and they are not interchangeable. Visits count sessions, downloads count installs including updates and re-downloads, and users count people. Downloads exceeding visits is not a contradiction, because one visit can produce several downloads.
14. Developers have earned more than $550 billion since 2008.
(Source: Apple)
Apple says developers selling digital goods and services on the App Store have earned more than $550 billion since the store opened in 2008.
This is cumulative across seventeen years and covers digital goods only, which is the category Apple takes a commission on. It is not an annual figure and it is not money Apple paid out in any single year, which is how the older claim on this page, “Apple paid iOS developers $26.5 billion in 2020”, has often been misread alongside it.
The Ecosystem, and What Apple Does Not Publish
The last group covers the widest figure Apple promotes, the security numbers it reports itself, and the disclosures it has stopped making altogether.
15. The App Store ecosystem facilitated more than $1.4 trillion in 2025.
(Source: Analysis Group study commissioned by Apple)
A study by economists at Analysis Group estimates the App Store ecosystem facilitated more than $1.4 trillion in developer billings and sales during 2025: about $1.1 trillion in physical goods and services, $149 billion in digital goods and services and $151 billion in in-app advertising.
This is the most misquoted Apple number in circulation, so be precise about what it is. It is not Apple’s revenue, and it is not even money that passes through Apple. The bulk of it is physical commerce, a ride booked or a meal ordered through an app, which Apple does not process and takes no cut of. Apple itself states that “for more than 90 percent of the billings and sales facilitated by the App Store ecosystem, developers did not pay any commission to Apple”. It is also a commissioned study, which does not make it wrong but is worth knowing when weighing a figure this favourable to the company that paid for it.
16. Apple blocked more than $2.2 billion in fraudulent transactions.
(Source: Apple)
Apple says it prevented over $2.2 billion in potentially fraudulent transactions on the App Store in 2025 and rejected 1.1 billion fraudulent customer account creations.
These are company-reported security figures with no independent audit, and “potentially fraudulent” is doing some work in the phrasing, since it describes transactions Apple’s systems flagged rather than confirmed fraud. They are published in the context of Apple’s argument for keeping app distribution centralised, which is worth bearing in mind without assuming the numbers are wrong.
17. Apple has not reported unit sales since 2018.
(Source: Apple)
Apple stopped disclosing iPhone, iPad and Mac unit sales in late 2018, arguing that units had become a poor proxy for the business as prices and product mixes diverged. Nothing has replaced them.
That leaves a set of historical milestones and nothing current. Apple said in 2021 that more than one billion iPhones were active, and had passed two billion iOS devices sold by 2018. Both are genuine Apple statements and both are now years old; neither can be updated from the 2.5 billion installed-base figure, which covers every product category rather than iPhone alone.
So when you see a current iPhone unit number, it came from IDC, Counterpoint, Canalys or a similar firm estimating shipments into channels, not from Apple. Those estimates are useful and the good ones are clearly labelled, but they are not company disclosures and different firms disagree with each other.
Wrap up
Apple in fiscal 2025 was a $416.161 billion company where the iPhone still provided just over half of revenue and Services, at $109.158 billion, had quietly become the second pillar. The most recent quarter, ending June 2026, grew 16% with iPhone up 22% and Mac up 29%, and the installed base passed 2.5 billion active devices.
The more useful habit this page tries to encourage is reading the denominator. Devices are not people. Submissions are not apps. Visits are not users. Fiscal years are not calendar years. And $1.4 trillion of ecosystem commerce is not Apple’s revenue, by Apple’s own account of it. Apple publishes less than almost any company of its size, and most of the confusion around its numbers comes from filling those gaps with figures that answer a different question.
