27+ Relevant Facebook Marketplace Statistics for Online Buyers, Sellers, and Marketers
Updated · May 25, 2022
More people use Meta products today than ever before.
Aiming for even greater growth in the future, the company was able to unlock some long-term opportunities.
One of them is Facebook Marketplace—the ecommerce paradise for convenient shopping.
Marketplace’s integration within the Facebook platform allows users to sell, buy, or rent effortlessly. These Facebook Marketplace statistics we’ve gathered today will shed some light on its performance.
eCommerce has been blooming in recent years, and everyone seems to want a piece of that pie.
Facebook is no different.
The social media giant made a tactical move when integrating buy-and-sell options. And it did it on time—a few years before the pandemic hit.
Was it successful?
Read on, and you’ll know.
Fascinating Facebook Marketplace Stats (Editor’s Choice):
- One billion people use Facebook Marketplace each month.
- 81% of people access Facebook only through a mobile device.
- Facebook Marketplace can be accessed from over 200 locations worldwide.
- The total Facebook ad revenue for Q2 2021 was $28.6 billion.
- In 2020, 12% of people polled said they used Facebook Marketplace.
- A single Facebook Marketplace advertisement can reach 562 million people.
- Meta has 3.64 billion cumulative users each month.
- The average organic engagement of a Facebook Page post is 0.07%.
Facebook Users Data Facts for 2022
Many people around the world use Facebook, but what’s the exact number?
How many use it every day?
Which countries draw the highest traffic?
The answers are just a blink of an eye away. Let's jump right in:
1. Facebook is the most used social network in the world.
In the first quarter (Q1) of 2022, Facebook had 2.93 billion active monthly users, making it the world’s number one online social network.
In comparison, in Q1 2021, Facebook had 2.85 billion monthly active users.
2. It took Facebook 13.3 years to pass the two billion active users threshold.
Facebook user statistics show that it passed the two billion monthly users milestone in the second quarter of 2017.
YouTube did that for 14.2 years, while Instagram reached the same landmark for only 11.2 years.
3. India is Facebook’s largest audience.
As of January 2022, about 329.65 million Facebook users come from India. Next in line is the US with 179.65 million, followed by Indonesia with 129.85 million.
Brazil and Mexico are fourth and fifth with 116 million and 89.7 million, respectively.
However, another Facebook user statistic shows:
4. The most traffic to Facebook.com comes from the US.
22.31% of Facebook.com’s desktop traffic comes from the US. Vietnam is second with 4.29%, while Brazil comes third with 3.86%. The fourth place is for the UK with 3.83%.
5. Facebook’s average daily active users (DAUs) were 1.96 billion as of March 2022.
There was a year-over-year increase in DAUs of 4% compared to 2021.
In March 2022, the average number of daily active people on all Meta social platforms was 2.87 billion—an increase of 6% from the previous year.
Useful Facebook Advertising Statistics
Knowing the “art” of Facebook Ads is a must for every online marketer today. Conquering the most used social media in the world is not an easy task. But when you get the hang of it, things can quickly go uphill.
Now, let’s go through some stats:
6. There are over 7 million advertisers on Facebook.
Remember that those 7 million are only the advertisers. With 2.93 billion people to advertise to each month, online marketers have a massive audience.
7. In 2022, US advertisers are expected to spend $58.11 billion on Facebook.
Facebook marketing statistics show that year-over-year US net revenue from ads might decline to 15.5% in 2022. The decrease is partially due to an Apple iOS update from April 2021. It deprives Facebook of tracking users’ off-platform actions. Thus, advertisers will have lower ad performance.
8. The average cost-per-click (CPC) for Facebook ads was $1.86 in 2020.
(Source: Fit Small Business)
CPC is a metric used in online advertising that indicates how much marketers pay for each click on their ads.
A minimum of about $1 per day for a Facebook ad is a good starting point for advertisers. However, Facebook ad stats signify that this amount varies depending on what’s advertised. Some businesses and industries may have to spend less than a dollar, others—more.
9. Facebook Reels is launching in over 150 countries.
Facebook Reels is now available for Android and iOS in more than 150 countries worldwide. The new features are set to help creators reach target audiences and earn money.
Facebook and Instagram Reels are Meta’s fastest-growing content formats.
Facebook Marketplace History: The Highlights
On Marketplace, you can sell and buy items directly through your Facebook account.
You can even find an apartment for rent or purchase there. It’s convenient, and people use it because of that.
Facebook itself started in 2004. Eighteen years later, it’s still doing exceptionally well. The secret must be constant innovation and following the latest tech and consumer trends.
But when did Facebook Marketplace start exactly?
10. Facebook Marketplace launched in 2016.
(Source: Modern Retail)
Initially, Facebook Marketplace was focused only on local sales.
Now, the platform offers long-distance delivery and has a US Postal Service integration.
11. Coronavirus made US adults use social media more.
51% of US adults spent more time on social media, according to a survey conducted in May 2020.
The group with the highest percentage is those ages 35 to 49—64%, followed by people aged 18 to 34—60%. Last are older adults over 65 years—34% of them used social media more during the pandemic.
12. Facebook Marketplace growth in 2020 is most likely due to the pandemic.
(Source: Modern Retail)
Goods shortage and delivery delays during COVID-19 made people turn to local online shopping platforms.
So naturally, in 2020, demand and supply drew more people to Facebook Marketplace than ever before.
What’s the Number of Facebook Marketplace Users?
The Facebook platform userbase is what makes Marketplace strong. Once you’ve gathered enough audience in one place, you can add different options to engage it and make money out of it.
Before we move on to Marketplace users, let’s see some Facebook demographics stats first:
13. People between 25 to 34 use Facebook the most in the US.
The 25 to 34 age group forms 25.4% of the entire Facebook userbase.
Facebook users' distribution by age is as follows:
- Over 65 years old—10.4%
- 55–65 years—10.8%
- 45–54 years—13.8%
- 35–44 years—18.5%
- 25–34 years—25.4%
- 18–24 years—17.4%
- 13–17 years—3.8%
14. Facebook Marketplace reached one billion monthly active users (MAUs) in Q1 2021.
The Facebook Marketplace 1B MAUs milestone was reached about 4.5 years after its launch in October 2016. Believe it or not, each month, a billion people use the buy-and-sell options the platform provides.
15. Meta has 3.64 billion cumulative monthly users.
Meta owns WhatsApp, Messenger, Facebook, and Instagram. In Q1 2022, 3.64 billion people used at least one of those Meta products.
Compared to Q4 2021, we notice a slight increase. The actual number then was 3.59 billion.
Facebook Marketplace Usage Statistics
Below you’ll find some engaging Facebook Marketplace consumers’ stats from recent years. We’ll briefly examine how people from different countries shop on Marketplace.
So here we go:
16. 53% of US second-hand luxury shoppers used Facebook Marketplace in 2021.
Marketplace ranked second among Americans buying used luxurious items. The winner was eBay with 69%, while Poshmark took third place with 51%.
Now, let’s explore Facebook Marketplace demographics in Europe:
17. 6% of Germans over 30 years old used Facebook Marketplace to buy or sell second-hand items in 2020.
However, 15% of the younger generation in Germany, ages 16–29, have used Marketplace at least once for such purposes.
18. In 2020, 1% of UK customers used Facebook Marketplace to shop for food once a week.
Moreover, roughly 94% of grocery shoppers in Wales, England, and Northern Ireland had never shopped for food on Facebook Marketplace.
Facebook Marketplace Revenue Figures
Facebook Inc. became Meta Platforms Inc. in October 2021. It aimed to move away from social media and enter the metaverse—the next era of the internet where digital and physical worlds become one.
Let’s see if that has been a successful endeavor so far:
19. In 2021, Meta’s Family of Apps (FoA) generated almost $115.66 billion in revenue.
FoA includes the Meta-owned Instagram, Facebook, WhatsApp, and Messenger. Most of the revenue on those platforms comes from ads. Additionally, 2.27 billion came from Reality Labs—virtual and augmented reality content, software, and hardware.
Facebook’s revenue breakdown for 2020:
- Advertising revenue—$84.16 billion
- Other revenue—$1.79 billion
20. Meta revenue increased by 7% between Q1 2021 to Q1 2022.
The total Meta revenue in the first quarter of 2022 was almost $27.91 billion. A year earlier, the revenue was 26.17 billion.
Interestingly, the year-over-year revenue increase between Q1 2020 and Q1 2021 was 48%. The growth was due to the pandemic and came mainly from ecommerce, retail, and consumer packaged goods (CPG).
More Riveting Facebook Marketplace Info
Marketplace is positioned in the main navigation bar on Facebook. You don’t have to download a different app to access it. It functions as Craiglist—a listing of products for sale. But it looks a lot more modern and convenient to use.
21. Facebook Marketplace doesn’t take fees for listing an item.
(Source: Big Commerce)
How does Facebook Marketplace make money, then?
Marketplace earns money through its Classifieds section. Thus, regular users who sell items can boost their ads to reach a larger audience.
Businesses can also expand their existing Facebook, Instagram, News Feed, Messenger, video, and other ad campaigns on Marketplace.
22. 562 million people can potentially see an ad posted on Facebook Marketplace.
562 million reach is a great number to add to our Facebook Marketplace statistics. Moreover, boosted listings can potentially reach 9.1% of people over 13 years old worldwide. You decide if it’s worth selling on Marketplace.
23. Most of Meta’s ad revenue comes from the US and Canada.
In Q1 2022, Meta’s advertising revenue from US and Canada was $12.04 billion. Europe's contribution was $6.36 billion, while the Asia-Pacific’s was $5.66 billion.
24. Household items are among the top 5 Facebook Marketplace categories.
(Source: eCommerce Bytes)
The other four most popular categories are:
- Women’s clothing and shoes
- Baby and kids items
- Cars, trucks, and motorcycles
On Facebook Marketplace search engine, you can find everything from a needle to a car. Do bear in mind some items cannot be sold there, such as weapons, alcohol, adult and tobacco products, animals, illegal drugs, etc. Also, you cannot sell something that is not a physical product (with minor exceptions).
25. Facebook removed four million pieces of drug trade content worldwide.
Facebook has a strict policy against trading drugs. Those four million pieces of forbidden content were removed in the fourth quarter of 2021. A quarter earlier, that number was significantly lower—2.7 million.
Facebook Marketplace vs. TikTok Shopping
TikTok is the go-to ecommerce social media platform if you want to ride the viral #TikTokMadeMeBuyIt wave. It may not have such a large userbase as Facebook, but it stands out with a highly engaged audience ready to shop.
Here's an interesting fact:
26. 20.6% of TikTok users shop on social media platforms all the time.
In comparison, only 15.8% of Facebook users buy products through social media.
However, many purchases inspired by TikTok take place off the platform—on other social networks, ecommerce sites, or physical stores.
27. Marketplace was Facebook’s most popular non-feed ad placement in 2020.
(Source: Marketing Charts)
Facebook Marketplace stats indicate that 2.7% of marketers preferred to use the buy-and-sell section of the platform for their non-feed ads. The least preferred non-feed sections in 2020 were Facebook Stories and the right-hand column—both with 0.4%.
28. US shoppers will spend $45.74 billion on social media ecommerce platforms in 2022.
Most of the purchases will be made through Facebook and Instagram. TikTok’s share will be relatively small. This might be due to the less purchasing power of US TikTok users, who are primarily teenagers and young adults.
Looking for a reason to sell your items on the most popular social media in the world? Today’s 28 Facebook Marketplace statistics might help you with the decision.
In the marketing world, it’s essential to be where your buyers are. Facebook is one of those places whether you are a regular person or a major business. The resource is literally in your hands. Now go ahead and use it!
Garan is a writer interested in how tech reshapes the environment, and how the environment reshapes tech. You'll usually find him inoculating against future shock and arguing with bots.