Best Survey Tools in 2022

Research customer satisfaction, boost employee engagement, and test out concepts with SurveyMonkey’s free survey maker.   

What Is SurveyMonkey?

SurveyMonkey is an online survey maker that helps you create and send out a range of different questionnaires. Whether you’re gathering data for a new product or looking for ways to improve your service, it’s a great form creator and survey host.

Plus, you can do it all for free—though the paid plans have more data analysis options. 

Pricing 

SurveyMonkey’s basic plan has all the essential free survey tools:

• Unlimited surveys
• Unlimited responses (but you can only see the first 40)
• Ten questions per survey
• Three different collector methods per survey
• Web, social, and pop-up surveys

Plus, you can use the free survey app to create questionnaires on the go.  

Personal Plans

Upgrade SurveyMonkey’s functionality with one of its premium plans. 

The Standard Monthly package is $99/month and includes an unlimited number of surveys, questions, and collectors. You can receive up to 1,000 answers per month and use additional question functions like rating and matrix questions and page skip logic. 

Save on your monthly fee with Advantage Annual for $384 per year (which comes out to $32/month.) This boosts your response allowance to 5,000 answers per month and includes premium support (one-hour response times) and even more question options. 

Finally, the Premier Annual is $1,188 per year (or $99/month) and has the comprehensive survey builder functionality. It includes all question types, comprehensive analytics, and it’s the only plan to give you direct access to the SurveyMonkey API. 

Business Plans

For collaborative survey services, choose one of SurveyMonkey’s company plans. Both have a three-user minimum to get started and no upper limit on who you add. 

If your organization is very large, though, consider SurveryMonkey’s enterprise survey software instead. You can get a personalized quote from the sales team.

For smaller teams, you can choose between: 

• Team Advantage for $25/user/month, billed annually. It includes basic collaboration and management tools and up to 10,000 responses per month. 
• Team Premier for $75/user/month, billed annually, with comprehensive analysis tools, plus premium support and a response allowance of 15,000 answers per month. 

SurveyMonkey Best Features 

The main perks of SurveyMonkey’s online survey creator include: 

• Functional free survey creator
• Affordable premium plans
• Multiple question types and templates
• Advanced analysis features (with the paid version)
• Intuitive user interface
• Beautiful forms that encourage participation
• Advanced compliance options like HIPAA

What We Disliked 

Though SurveyMonkey is one of our favorite online survey platforms, it’s not perfect. Most of the analysis tools are premium-only and so are the collaboration features. The free version is also restricted when it comes to the number of questions—you only get ten per survey. 

SurveyMonkey User Reviews 

SurveyMonkey is well-loved as a free survey tool. Enterprise users also praise it as a great way to make professional surveys and analyze the results. The simple, easy-to-navigate interface helps you create an online questionnaire in minutes—and the beautiful designs are great for boosting participant engagement.

But what about the downsides?

Most users cite the limited free plan as the main disadvantage. Some have also complained that the collaboration function is subpar, though others are perfectly happy with it.

We Recommend SurveyMonkey For...

SurveyMonkey is one of the best free survey tools you can get, creating much more sleek, user-friendly forms than other software. It’s also a reliable questionnaire software for businesses—as long as you’re willing to pay the premium fee for the extra features.

Designed for engagement and impact, Typeform is a sleek survey design software for personal and business use alike. 

What Is Typeform?

Typeform is an online questionnaire maker for collecting customer feedback, job applications, contact information, and more. Use one of their professional templates or create a video survey for a personal touch. Once you have your results, generate shareable reports or integrate Typeform with your favorite analysis tool for detailed insights. 

Pricing 

Use Typeform’s online survey services with one of these packages:

Free 

You can try out Typeform’s survey program for free, creating up to three forms with ten questions each and share them however you like. You can use one of their templates to design the questionnaire, embed it into your website, and export the results. 

Essentials

The cheapest-tier surveys forms tool costs $35/month or $30/month billed annually. You can get up to 1,000 responses per month on unlimited surveys with endless questions (but up to three logical jumps per Typeform.) You can upload a maximum of 2GB in files, create a custom Thank You screen, and use the form to collect payments, as well as contacts for your email list.

Professional

The Professional plan will set you back $50/month or $35/month billed annually. Your monthly response allowance goes up to 5,000 responses; you can use unlimited logic jumps and enjoy advanced customization, as well as a HubSpot integration.

Premium

The Premium plan costs $70/month or $59/month billed annually. With this one, you get up to 10,000 responses per month (with 100,000 also available), plus survey options like custom branding, collaboration, and priority support.

Typeform Best Features 

Our favorite things about Typeform’s online survey maker are:

• Sleek survey templates
• Simple, easy-to-use collaboration tools
• Powerful integrations
• Affordable pricing (especially if you pay monthly)
• Versatile use cases
• Fully encrypted and secure

What We Disliked 

While Typeform is one of the best online survey providers with neat tailoring and highly engaging end results. However, its free plan is pretty much a trial—you can create only three free surveys with limited options.

While the interface is generally easy-to-use, some people might still find the customization too time-consuming. There is a learning curve with this one, no matter how small. 

Typeform User Reviews 

Typeform is a clean yet sophisticated online survey software—and companies appreciate that.

Business users love the beautiful, highly engaging forms and the versatile templates. They don’t love the lack of a free version, though—and they’re not too thrilled about the high-priced top-tier plans.

We Recommend Typeform For...

Typeform is the best one-stop survey solution.

It’s sleek, user-friendly, and yields impressive results—whether you’re trying to get customer opinions, sign people up for events, or have them submit their CVs for a job opening.

Just like the name suggests, Client Heartbeat has website survey tools that help you understand and delight customers—and ultimately capture their hearts.

What Is Client Heartbeat? 

Client Heartbeat is a customer satisfaction questionnaire app for making simple, easy-to-analyze surveys. 

Unlike other options on this list, it’s designed with a specific purpose—and it excels at it. With Client Heartbeat, you can collect customer opinions and turn them into actionable insight faster than ever.

Plus, the CRM integrations and testimonials collection help you communicate your findings and proactively engage your clients.

Pricing 

Client Heartbeat’s pricing comes in four tiers with a free 21-day trial.

Basic

This plan costs $39/month (or $29/month billed annually.)

It includes the essential electronic survey tools—you can make unlimited surveys from one user profile and send them out to 50 contacts. You can also customize them with your company branding.

Gold

The Gold package is $79/month (or $59/month billed annually.)

With this plan, you get CRM syncing, as well as API access. The plan also upgrades you to five user profiles and 500 contacts.

Platinum

The Platinum plan costs $119/month (or $89/month billed annually.)

This one lets you create sub-accounts (up to three) and ten full-rights user profiles. It upgrades you to 1,000 contacts and includes premium support.

Enterprise

Finally, the Enterprise package will set you back $599/month (or $449/month billed annually.)

This top-tier survey maker subscription gives you 50+ user profiles, 10,000+ contacts, and ten different sub-accounts.

Client Heartbeat Best Features 

The main advantages of Client Heartbeat include: 

• Designed specifically for collecting user opinions
• Identify ‘at risk’ customers and proactively contact them
• Benchmarking against industry standards
• Testimonials gathering and display
• Seamless CRM integrations
• Useful for customer experience management

What We Disliked 

While Client Heartbeat is incredibly handy for managing customer satisfaction, the pricing can be a downside. With no free plan available and pricey premiums, Client Heartbeat is on the expensive side of survey engines.

Client Heartbeat User Reviews 

As far as survey making websites go, Client Heartbeat gets mixed reviews. While users love the full-featured functionality with handy tools like the ‘at risk’ customer marking, not all of them are thrilled about the pricey subscription or the fact that this is not a versatile tool.

We Recommend Client Heartbeat For...

Client Heartbeat is the best survey tool for boosting customer satisfaction—it’s designed for this! We highly recommend it to any company that wants to move to a client-centric philosophy and reap the benefits of making that switch.

Zoho’s survey program is a neat addition to the suite of business tools—but how does it stack up to other options?

What Is Zoho Survey?

Zoho Survey is a survey management tool to set up surveys, send them out in minutes, and display the results in beautiful graphics. 

There are 25 essential question types, as well as multiple tailoring options, logic, and pipeline functionality that help you put together your questionnaire in no time. You can share your survey via email or social media—and get SSL-protected responses to all forms. (If you’re not sure what SSL protection is, check out our detailed SSL guide.)

Finally, customizable reports and data export to sheets help you see the bigger picture and turn data into actionable insight.

Pricing 

Zoho has three pricing tiers, as well as a free plan for its web survey tools. 

Free

The Free plan is a full-featured free survey software that lets you create unlimited surveys with up to ten questions and 100 responses each and embed the questionnaires in emails. You get the same level of security with HTTPS and password protection—and you can choose from 250 survey templates. 

Plus

The Plus plan will set you back €29/month or €20/month billed annually. It gives you the best survey tools to help you understand your clients even better without breaking the bank. You get unlimited questions and responses on each survey, plus unlimited response collectors and advanced logic features for easier navigation. 

Pro

For €39/month or €25/month billed annually, the Pro plan is ideal for larger companies or agencies. You can create multilingual surveys and analysis, use custom variables and piping, and even white-label the survey. The SPSS and Google Sheets integration make this an excellent survey research software as well.

Enterprise

The top-tier plan will set you back €89/month or €60/month billed annually. It includes all online survey tools from the other plans, plus advanced user management, including administrative control, creating and managing departments, and having multiple full-rights users.

Zoho Survey Best Features 

The best survey tool features that Zoho has are:

• Unlimited surveys (even with the free plan)
• Survey creator in 26 languages
• Multi-language surveys and reporting 
• Wide range of survey collectors
• Robust data export and analytics
• Affordable and highly scalable

What We Disliked 

Though it’s one of the best survey creation sites we tested, Zoho Surveys isn’t ideal. The main downside is the learning curve—sure, the software is intuitive enough, but with so many options, it’s bound to be confusing. Plus, you need a premium membership for some of the advanced logic features and survey analysis tools.

Zoho Survey User Reviews 

Zoho Survey is a popular and top-rated choice among entrepreneurs. It gets raving reviews on most customer opinion websites. Users praise it as the best online survey tool because it covers all their research needs—from quick and easy setup to multiple response collection options. Negative comments are few and far between, with the learning curvebeing the main complaint.

We Recommend Zoho Survey For...

Zoho Survey is a great all-around option. It’s affordable, functional, and versatile—perfect for a wide range of organizations and purposes. It’s one of the best online survey tools for market research and audience analysis. It’s also a no-brainer if you’re using other Zoho products already.

One of the best online survey tools, Google Forms is simple, intuitive, and affordable. Here’s what you should know about it:

What Is Google Forms? 

Google Forms is a Google Workspace online survey maker that helps you put together questionnaires for research, event sign-up, customer satisfaction management, and more. It’s absolutely free for individual users and companiesalike—all you need is a Google Account. And since it’s Google Workspace, it perfectly integrates with other apps in the environment.

Pricing 

Google Forms is a free online survey tool that comes with your Google profile. You can also get it as a part of your Google Workspace (formerly known as G-Suite) plan, which starts at $6/user/month. There are no differences between the Google Forms features you get with different Google subscriptions, but you can increase your storage space.

Google Forms Best Features

The main perks of choosing Google Forms include:

• Free online survey maker
• Very easy to use
• Perfect integration with other Google products
• Basic survey logic and collaboration
• Easy sharing
• No limits on survey answers
• Export and analyze results in Google Sheets

What We Disliked 

Google Forms might be the best way to make a survey for free, but it’s not ideal if you need advanced features. The collaboration functionality is surprisingly limited and the automatic survey fill options are practically nonexistent.

Google Forms User Reviews

Google Forms is an incredibly popular survey maker—for instance, it’s one of the most well-liked free online survey tools for students. It’s a Google product, so it’s already easy to navigate for anyone who has used another Google Workplace tool.

Plus, there are no limits on survey responses, the number of questions you can add, how many questionnaires you create, etc. In short—people love it and probably so will you.

We Recommend Google Forms For...

Google Forms is the best free survey software by a long shot. We love the simple, straightforward form creation, sharing, and answer collection. Some paid form builders might offer more collaboration and customization features, but at $0 we’re not complaining.

JotForm is one of the most affordable survey creation websites on our list. With its highly intuitive drag-and-drop designer, you can create beautiful, customizable forms.

What Is JotForm?

JotForm is a collaborative form builder that helps you create sleek, visually pleasing surveys. With over 10,000 different templates and easy customization, you can fine-tune the questionnaire to look exactly how you’d like.

And JotForm’s customer survey tools are fully collaborative—working with others to make the most functional form possible is simple and fuss-free. 

Pricing 

JotForm has an attractive free plan—you can set up a maximum of 5 forms with 100 submissions and receive up to ten payments per month.

The premium packages come in three pricing tiers:

The Bronze plan will set you back $29 per month (or $24 per month billed annually). You can create up to 25 forms with 1,000 submissions per month. You also get 10,000 monthly form views and 10GB storage.

The Silver plan costs $39 per month (or $29/month billed annually). Your allowance goes up to 100 forms and 10,000 submissions per month. This plan is also HIPAA-compliant, making it an excellent online survey maker for healthcare businesses and ensuring responder privacy. 

The Gold plan costs $99 per month (or $79/month billed yearly). It’s the only one that doesn’t limit the number of forms; plus, it gives you 1TB of storage space for your files. The number of monthly responses, reports, and payments is also unlimited.

All plans come with a 30-day money-back guarantee.

JotForm Best Features 

JotForm is one of our favorite survey options and here’s why: 

• Drag-and-drop design tool
• Thousands of survey templates
• Easy collaboration
• Money-back guarantee
• HIPAA compliance option
• Payment method integrations

What We Disliked

While JotForm is a stellar survey maker, the premium plans are a bit pricey, especially if you’re running a small business. NGOs and educational institutions enjoy a significant discount, though—so make sure to ask for it if you qualify.

JotForm User Reviews

JotForms gets tons of positive reviews from current users. 

Common points of praise include the straightforward collaboration, as well as the beautiful end result (whether you use templates out-of-the-box or customize them instead).

JotForms offers plenty of survey options—that’s why user reviews come from a wide variety of organizations. Still, most users agree JotForms is better for mid-size or larger companies and wish there was a more comprehensive free plan.

We Recommend JotForm For...

JotForm is an excellent survey design and collaboration tool. We highly recommend it for companies who need clean, professional questionnaires without spending thousands of dollars on designers.

Formstack is an automation platform with online survey functionality—but how good is that aspect of the all-in-one business solution?

What Is Formstack?

Formstack is a one-stop-shop business platform combining survey design software with various other features. Formstack Forms, the survey building aspect of the platform, helps you gather client information, automate tasks, and manage data in a sleek, user-friendly environment. 

Pricing 

To use Formstack Forms, you can choose between these packages: 

• Silver at $50/month, which includes one user and 20 forms
• Gold for $83/month with five user profiles and 100 forms
• Platinum for $208/month with ten users and 1,000 forms included

If you think these won’t be enough, you can also contact sales for an enterprise plan offer. 

What if you need more than just a survey builder?

The subscription to the Formstack platform (which includes Forms along with other tools) will set you back:

• $360/month for the Starter pack with basic integrations and Forms, Documents, and Sign features
• $630/month for the Pro plan with workflow automation and comprehensive integrations

Once again, if you’re running a larger organization, get in touch with the sales team for a personalized offer.

Formstack Best Features 

The main advantages of using Formstack to make surveys online include:

• Powerful data collection
• User-friendly form-builder
• Advanced customization 
• Actionable insights
• HIPAA and Section 508 compliance
• Bundle pricing for all tools available

What We Disliked 

The main downside of Formstack is easily the lack of a free plan (though there is a 14-day free trial.) Some features are only available as add-ons, which can further increase the price.

Formstack User Reviews 

Formstack reviews are overwhelmingly positive, with users praising it as one of the best survey tools of 2022. People love the ease of setup and form building, as well as the simple export. As far as downsides go, some users have complained about subpar customer support and some confusing aspects about the customization of templates.

We Recommend Formstack For...

Formstack is one of the best survey tools for a wide variety of organizations. If you’re looking for an all-in-one business platform, it’s a no-brainer. Even if you’ll only use Formstack Forms, this is one of the easiest, most user-friendly tools you can find.

Alchemer (former SurveyGizmo) offers powerful reporting and a simple learning curve. Here’s everything else you need to know:

What Is Alchemer?

Alchemer is a simple and intuitive app that allows you to make surveys online and analyze the results with your team. With a wide variety of question types and customization options, Alchemer’s online survey tools can fit all sorts of business needs—from customer opinion to employee satisfaction. 

Pricing 

Alchemer’s pricing plans for individuals and small teams come in three pricing tiers—Collaborator, Professional, and Full Access. They all include unlimited surveys, questions, and responses.

• The Collaborator plan costs $49/month or $300/year. You can choose between 25 essential question types, export data freely, and use email support.
• The Professional plan costs $149/month or $1,020/year. It includes advanced question types, survey logic, and reporting, as well as phone support and API access.
• The Full Access plan is $249/month or $1,800/year. Along with all the other features, you get advanced research and reporting tools like conjoint and open-text analysis, crosstab and TURF reports, image heatmaps, data cleanup, and SPSS export.

You can also talk to sales for an Enterprise plan offer. Not only does this quote-only plan include everything you needfrom a digital survey software, but it also promises to “transform your entire enterprise by moving your customer to the center of your mission.”

Alchemer also sells additional data collection channels as upgrades to the main product. Contact the team to learn more about the extra email allowance (over the 10,000-email per month limit,) SMS distribution, website intercepts, and panel services.

Alchemer Best Features

The main perks that make Alchemer one of our favorite survey platforms include:

• User-friendly and intuitive
• Quick survey building 
• Excellent out-of-the-box analytics
• Wide range of question types 
• API available (affordably!)
• Cost-effective plans

What We Disliked

While Alchemer was one of the best online survey tools we tested, it did occasionally lag, which can be frustrating. There is also no free version, though we do appreciate the affordable and functional low-tier plans. 

Alchemer User Reviews

Alchemer is well-liked by most users—and those are usually people in mid-size teams or larger. 

The main selling points reviewers mention are the easy-to-navigate UI with multiple question types, intuitive customization, and high-speed survey creation. They also say Alchemer is one of the best survey tools for research with advanced analytics and easy data export.

Any complaints? 

The main one was system lags, especially when creating longer surveys. Some reviewers also point out team collaboration and security issues—e.g., you can’t make specific survey results private.

We Recommend Alchemer For...

Alchemer is one of the best survey platforms for data export and analysis. As a business, you conduct surveys to find pain points and improve—Alchemer’s powerful analytics do just that.