Any tool that helps you rank and doesn’t cost money is free SEO software. Some of the best SEO tools are free—for instance, the Google Search Console is a must for any marketer and it doesn’t cost a dime.
SEMrush is a comprehensive, all-in-one platform for SEO pros and marketing gurus.
What Is SEMrush?
SEMrush is a marketing toolkit with 40+ features and reports. It’s a comprehensive solution that covers SEO tracking software, as well as content marketing, market research, paid advertising, and social media management services.
SEO tool highlights include:
- Robust keyword research, including a database of over 20 billion keywords in the “Keyword Magic Tool”
- On-page SEO audits to help you optimize ranking
- Link building, since your backlink profile is essential for SEO
- Competitor analysis
- Rank tracking to stay on top of SEO performance
- Local SEO to help you attract customers to your physical location
Plus, there is the SEMrush SEO Writing Assistant, a WordPress SEO plugin for instant content optimization tips.
SEMrush has three plans, billed monthly or annually. It offers a free trial but no forever free SEO tools.
The Pro plan costs $119.95 per month, which comes out to $99.95 monthly if you pay for the whole year. You get access to all the online SEO tools, but not the collaboration functionality. It’s great for freelancers and small agencies. It’s not ideal, however, if you’re running a larger SEO business.
You can create up to five projects with the Pro plan (one project is the overview for one site), get 3,000 reports per day, and up to 10,000 results per report.
The Guru plan will set you back $229.95 per month. If you pay annually, it drops to $191.62 per month. Along with the higher quotas for SEO monitoring, this software also offers historical data, the Google Data Studio integration, and a comprehensive marketing platform with a bird’s eye view of your website performance.
The top-tier plan is $449.95 per month or $374.95 per month if you pay annually. You get the widest limits SEO analysis software can offer, plus comprehensive sharing functionality. The Business plan also comes with API access to develop your own custom solutions.
The main perks of SEMrush include:
- All-in-one marketing platform
- Comprehensive SEO ranking tools
- Dashboard overview of website performance
- 40+ tools and reports
- Straightforward competitor analysis
- Valuable organic traffic insights
- Over 20 billion keyword ideas
What We Disliked
While SEMrush is one of the top SEO tools for desktop, using it on mobile is impractical. There is a free trial, but you have to enter your payment information.
This is also not the most affordable SEO tool since you have to pay for additional users, reporting features, and more projects.
SEMrush User Reviews
SEMrush is one of the best-loved SEO software tools, with plenty of marketing gurus swearing by it.
The biggest annoyance for most people is the single user profile. SEMrush is arguably an agency-friendly tool, but with a larger team comes the need for more profiles. Unfortunately, these are $200 a pop.
Other than that, most reviewers consider SEMrush to be an invaluable SEO ranking software and marketing tool in general. From content analysis to fixing technical SEO issues, SEMrush offers a comprehensive toolkit and agency owners love it.
We Recommend SEMrush For...
SEMrush is an excellent search engine optimization software for SEO professionals, freelancers, agencies, and marketing pros in general.
It is robust and functional, arguably one of the best in the game, but the price makes it unsuitable for small-time website owners.