What Is Brand24?
Brand24 is a reputation monitoring service. They keep track of online conversations about your brand and organize information into one easy-access dashboard.
Brand24 works as a web service or mobile app (no desktop program) and helps you:
- Track brand mentions on Facebook and Instagram.
- Monitor newsletters and podcasts—tracking over 40,000 newsletters and 800,000 active podcasts.
- Understand brand sentiment with automated sentiment analysis.
- Measure engagement level across communities.
- Contact customers to respond to reviews or follow up on conversations.
- Generate leads using social media.
The dashboard layout is neat and easy to navigate, but it's also surprisingly feature-rich. With tools like an authority index for discussion participants, actionable data-driven insights, and alerts for any sudden public conversation changes, it’s more than just a simple reputation monitoring service.
First things first, you can try out Brand24 with a 14-day free trial.
For that period, you can try a mix of the Premium and Max plans and you don't have to give your credit card information to get started.
The low-tier plan covers all the basics for $49/month:
- Social media monitoring
- Podcast and newsletter tracking
- Data insight
- Sentiment analysis
- Slack integration
To improve your digital reputation management strategy, you can monitor up to 5 keywords and learn about up to 5,000 mentions. Updates happen every 12 hours. Teams are limited to 5 members.
For $99/month, you can track ten keywords and learn about 100,000 brand mentions. Invite up to 10 members to your team and enjoy additional features like:
- PDF and Excel report export
- Social media reach analytics
- 24/7 live, email, and phone support
- Organize mentions with tags
The top-tier plan will set you back $199/month for 20 keywords, 250,000 mentions per month, and 99 users on your team.
It comes with a dedicated consultant to help with onboarding and use. As part of the social media reputation management, you also get insight into the popularity of specific mentions on social media.
Brand24 Best Features
- Comprehensive brand monitoring
- Slack integration
- Marketing analytics and actionable insight
- Customizable opinion-change alerts
- Sleek interface
- Affordable pricing
What We Disliked
- No desktop app
- Limited mentions per month
Brand24 User Reviews
Brand24 offers staple reputation management services, so it's popular among small businesses, mid-size companies, and consultancies alike.
Users love the simple interface and data analysis, combined with powerful opinion monitoring functions. Or, in simple words:
Brand24 tells you what others are saying about your company. They sort through social media, newsletters, and podcasts for you. Then they present that information and help you make data-driven decisions.
Most reviewers love this combination of comprehensive monitoring and easy-to-use layout.
But some people complain about spam comments littering their reports and hard-to-set up filters. The pricing also gets expensive, especially with the monthly mentions quota.
Overall, Brand24 is a well-liked review management company, but there are still some details to polish for a 10/10 experience.
We Recommend Brand24 For…
Brand24 works well for any size of business. However, since the monthly mentions and keywords are limited for all plans, it works best for small and mid-size companies.