Twitter Acquires Quill, Integrates Staff Into Its Ranks

Published · Dec 12, 2021

Twitter has acquired Quill, a business-focused messaging app that was shaping up to take on Slack. As Quill shuts down, Twitter will absorb its staff and expertise to improve its own direct messaging. Speculations are that this is a signal of Twitter’s intentions to diversify its offerings.

The terms of the deal are not discussed publicly. Earlier in 2021, Quill raised roughly $16 million and made its debut. It aimed to take on Slack and make a place for itself in the collaboration software market.

Besides promising to eliminate distractions, one of its other major selling points was its founder, Ludwig Pettersson. He is the former creative director of Stripe, one of the biggest success stories in online payment platforms.

Pettersson and other Quill staff will be absorbed into Twitter. Quill itself will shut down on December 11, 2021. Until then, existing users have time to export their messages.

According to TechCrunch, Pettersson will take on a role as production manager in the Conversations team under Oji Udezue.

New Horizons

Earlier this month, Jack Dorsey stepped down as Twitter’s CEO. This is the end of an era—Dorsey has been the face of Twitter for as long as the platform has been relevant. His departure also heralds a shift for the company.

It appears Twitter wants to start broadening its focus. The acquisition of Quill is another indication of that.

The social media platform appears to be focusing on its DM function and its expansion. However, it is still early so no one can predict the particulars yet.

Twitter is currently in a good position. Over 500 million tweets are sent a day, with no indication of slowing down. The platform is often the first port of call when discussing current events.

This acquisition off the back of Dorsey’s departure is simply further invigorating a thriving interest.

Garan van Rensburg
Garan van Rensburg

Garan is a writer interested in how tech reshapes the environment, and how the environment reshapes tech. You'll usually find him inoculating against future shock and arguing with bots.