CoSchedule Review—The Hottest Management Tool for Marketing in 2022

While many project management apps aim to cover all ground, CoSchedule assumes a different approach.

It specializes in content marketing and caters to agencies of all types and sizes. It can even serve the goals of solopreneurs or bloggers.

To see if the software lives up to its promises and reputation, we at Hosting Tribunal conducted extensive research.

Read the detailed CoSchedule review below to see what our testing and probing found out.

What Is CoSchedule?

CoSchedule is a project management solution that provides great value to marketers. Apart from the traditional project governance tools, it offers an editorial calendar and a comprehensive marketing suite.

Best of all, it gathers all these solutions in one convenient place. You can seamlessly switch between views and formats while maintaining excellent communication across the board.

At the time of writing, more than 30,000 marketers use CoSchedule to improve their workflows and increase productivity. Among them, you can find giant companies like Forbes, Yamaha, Unicef, and P&G.

Let’s find out why these corporations chose CoSchedule.

CoSchedule Features

CoSchedule offers two packages. Marketing Calendar is perfect for scheduling blog articles, social media posts, and projects.

The Marketing Suite goes beyond that and adds some handy project management features. Below, we discuss tools from both packages.

Project Workforce Management

The CoSchedule project management features are part of the Marketing Suite. These tools are assembled in one solution called ”Work Organizer”—an invaluable addition to your business administration pack.

The Work Organizer’s dashboards, overviews, and tables help increase transparency within your organization. The CoSchedule project tools enable you to set deadlines for your employees and track their progress.

If someone’s workload becomes overwhelming, you can always reallocate resources and reassign tasks.

Automation

CoSchedule excels at eliminating rote work and annoying routines. It reduces the time spent on coordination and task administration.

You can easily import files from your computer to the app and link them to certain tasks. Better yet, you can write your social media and blog posts in the CoSchedule desktop app.

CoSchedule claims that its automation capabilities increase marketers’ productivity by 125%, and we have reasons to believe it.

Editorial Calendar

This unique CoSchedule feature is among the most valued additions to the software.

The Editorial Calendar allows you to see all scheduled activities across a given period. With it, you can manage the tasks while keeping a bird-eye view on relevant variables. These include date of publishing, assignees, rate of completion, and task objective.

In addition, the CoSchedule timesheet enables employees to demonstrate their progress to higher-ups. It also provides a better understanding of productivity levels.

Content Organizer

The Content Organizer is one of the CoSchedule Agile-style marketing tools. It guides you through the entire content marketing process—from idea generation to promotion.

CoSchedule allows you to jot down new ideas in its native editors. Next, you can use the calendar views to plan and schedule marketing campaigns. The project templates will help you create powerful posts and disseminate them to multiple social media platforms.

As we can see from the comments in many CoSchedule reviews, users love the simplicity of the content organizer. For instance, they can reschedule activities just by dragging and dropping elements.

Asset Organizer

The Asset Organizer is essentially a storage space for your important pieces of content. It streamlines documentation and file sharing by providing a comprehensive library of assets.

With it, you can store, index, and share documents in a matter of seconds. You can also create file catalogs and customize taxonomies for an even better organization.

Actionable Marketing Institute

You can also use CoSchedule for personal education and development. The company’s founders are versed and experienced marketers who provide useful training and courses.

The Actionable Marketing Institute boasts over 1,000 lessons and two industry-recognized certifications. On top of that, it offers hundreds of video tutorials and templates.

CoSchedule provides comprehensive marketing courses from field experts. If you’re not satisfied with the results, you can ask for a refund up to 24 hours after completion.

Headline Optimization

Although relatively new, this unique feature already gets some praise in CoSchedule software reviews.

The Headline Studio provides tips on how to create better headlines faster. It rates how SEO-friendly and impactful your suggestions are. Then, it gives advice on how you can tweak them to improve traffic.

Lastly, you can use this tool to analyze your titles, too, and compare them to other headlines.

Collaboration Tools

Let’s go back to the collaborative project management functionality for a second. Overall, this solution is less focused on communication management.

As we mentioned, CoSchedule is an Agile-style tool. This means that it lacks the Kanban boards and Gantt charts usually employed in virtual management. CoSchedule doesn’t have a chat app either.

That said, it facilitates collaboration through other means. For instance, you can give differentiated permissions to team members. You can ban their access to certain files or share read-only calendars.

Email Subject Line Tester

CoSchedule’s Email Subject Line Tester helps you design a compelling subject line and win over potential clients.

This way, you can increase conversion rates and improve your ROI.

Analytics

When it comes to analysis and reports, CoSchedule falls short a little. Still, there are a few ways in which you can evaluate individual and group performance.

One of these methods is to track your employees’ task progress. Although you can’t create a Gantt chart with CoSchedule, you can get other useful insights on your team’s performance.

For example, you can gauge the overall speed of work, task completion rate, and adherence to deadlines.

Apart from this, there aren’t many statistics that can help you with decision-making management. The reporting and analytics tools are basic, allowing you to make only cursory assessments of human factors.

To conduct more granular analysis, get forecasting tools, and enhance risk assessment and management, you could consider other solutions. Wrike and Scoro, for example, are two of the most powerful services in terms of reporting.

CoSchedule Integrations

CoSchedule connects mainly with content creation, email marketing, and project management tools. It also integrates with Zapier, however, giving you access to hundreds of other solutions. Here, we discuss its most noteworthy native integrations.

For starters, the CoSchedule integration with WordPress gives bloggers a competitive advantage. It saves time and effort, allowing you to post articles in a few seconds. All you have to do is click on a small WordPress icon that appears in the CoSchedule project template.

Besides, you get social media handles to disseminate content on multiple platforms in a few clicks. After launching your new campaign on Facebook, Instagram, Twitter, or Reddit, CoSchedule can help you write your next piece of content. How does it do that?

It allows you to upload documents from your computer onto the platform in PDF and Docx format. Thus, your MS Word file or Google Doc becomes part of CoSchedule’s system of workflow optimization. This functionality is part of the Marketing Suite, and it can greatly streamline your editorial process.

What’s more, CoSchedule integrates with ReQueue. This tool enables you to re-promote past blog posts and drive more traffic to them.

Last but not least, you can enjoy the unique and heavily praised in CoSchedule reviews Chrome plug-in. This handy add-on lets you share pieces of content you stumble upon online with your website visitors.

You just have to add the extension and allow it to read and change the content of the pages you visit.

To share an article, click on the extension and type the social media message to go with the post.

The add-on will automatically schedule a post for a date of your choice.

CoSchedule Downsides

In this section of our CoSchedule 2022 review, we focus on the aspects of the software that need improvement.

The North Dakota-based service is one of the most sought-after solutions at the time of writing this CoSchedule review. Even so, we can’t overlook the following shortcomings:

• Underwhelming reporting tools—The CoSchedule offers a few marketing-related analytics, like social engagement and top messages from certain platforms. Although this data is comprehensive and highly actionable, the service is lacking in the performance evaluation department.

• No budgeting and cost control—The software doesn’t offer any invoicing, billing, or financial analysis tools. Unlike many of its competitors, CoSchedule lacks time tracking functionality too.

• Prices are rather steep—Even the most basic CoSchedule solution, the Marketing Calendar, starts from $29/user/month. While the 14-day free trial ameliorates this problem a bit, CoSchedule is still on the pricy side. We discuss the CoSchedule pricing in more detail in the next section.

Plans & Pricing

As we mentioned above, CoSchedule provides a more-than-welcome 14-day free trial. The best part is that it doesn’t require credit card information. After enrolling, you can test every CoSchedule feature for two weeks without commitment.

And if you decide to buy it, you can choose between the following options: