Identity Guard Review - Identity Protection for the Whole Family

Written by

Branko Krstic

Edited by

Aleksandra Yosifova

Updated · Oct 19, 2022

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Identity Guard Review - Identity Protection for the Whole Family Image Visit Website
Identity Guard is one of the best identity theft protection services. It offers the most comprehensive tools for individuals, families, and businesses to detect threats more effectively. It provides personalized restoration and recovery and extends $1 million insurance and stolen funds reinforcement.
Free trial:
Family plans:
Credit reporting:
Dark Web scanning:
Devices covered:
$1 million
ID Recovery:
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macos logo
android logo
windows logo
Key features:
Family plans, safe browsing, ID recovery, AI-powered alerts, dark web scans, insurance
Starting at: $7.50/month
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Best for:
  • Easy to install and use
  • IBM Watson AI
  • Safe browsing extension
  • Dedicated case manager
  • No free trial
  • Lacks 24/7 support
  • Ultra plan offers minor benefits

The threat of identity theft in the United States is always looming. Savvy online consumers prefer to invest in an ID theft protection service than to suffer the consequences of this costly scam.

These companies keep your personal data safe from misuse and fraud. They are constantly on the lookout for potential threats and alert you in real-time.

Identity Guard is a top-rated identity theft protection service that provides excellent monitoring, security, and recovery tools to help consumers guard themselves against fraud and ID theft.

Check out this Identity Guard review to see what makes it such a good solution and where its shortcomings are.

What Is Identity Guard?

Identity Guard is a seminal ID fraud protection company and has quickly evolved to the changing landscape of identity theft. It provides exceptional detection, data security, and recovery services.

Identity Guard combines its 20+ years of experience with the advanced computing power of IBM Watson AI for an efficient offering.

Let’s see what this entails.

Identity Guard Features

Identity Guard’s features are some of the best in ID theft protection in 2022, tailor-made to safeguard your personal data from potential threats and give you peace of mind.

Family Protection

The Identity Guard family plan provides the best fraud protection for you and your family at a reasonable price.

With tools like real-time threat detection, identity-based security, and safe browsing extensions, it keeps your family’s financial information and personal data safe.

The child identity protection tools ensure that your kids' personal info stays out of the online black markets, darknet markets, and secret chat rooms.

Credit Card Protection

The company doesn’t provide credit card protection per se, but it comes with extensive Identity Guard credit monitoring and alerts. These notify you of possible changes in your profile that may indicate potential identity theft threats and credit card fraud.

The safe browsing extension ensures the safety of your information while you’re shopping, banking, or paying bills online.

Disclaimer: The score you receive with Identity Guard is provided for educational purposes to help you understand your credit. It is calculated using the information contained in your Experian or TransUnion credit file. Lenders use many different credit scoring systems, and the score you receive with Identity Guard is not the same score used by lenders to evaluate your credit.

Safe Browsing Extension

Another handy Identity Guard fraud protection feature is the Safe Browsing Extension. It has privacy-enhancing technologies that ensure your online safety. These tools include Anti-Phishing and HTTPS Protection, a powerful Ad-Blocker, a Flash Blocker, and Tracking Protecting.

Other perks you can find are the Privacy Checker that allows you to easily search and remove your personal data from background checks and people search sites.

Mining Protection defends you against mining scripts that look to exploit your computer’s hardware and increase power consumption.

ID Recovery

Some Identity Guard reviews point out that its recovery services aren’t as extensive as those of some of its competitors, but we are inclined to disagree.

As an Identity Guard member, if you ever become a victim of identity theft, a personal case manager will guide you through the entire recovery process. The expert will help you cancel credit and debit cards, file a police report, contact creditors, and so forth.

You get all these benefits, plus $1 million identity theft insurance and Stolen Funds Reimbursement.


Identity Guard protection services provide additional security to its members in the form of $1 million identity theft insurance.

Coverage will pay for a variety of losses incurred due to identity theft—re-filling applications for loans, notarizing affidavits, pulling credit reports, private investigator fees, replacing identity documents, driver’s license, and/or passports.

Other benefits include refunding lost wages, legal defense fees and expenses, and reimbursement of lost funds.

IBM Watson Artificial Intelligence

Identity Guard became the first (and only) company in the identity theft protection industry to capitalize on the IBM Watson AI technology. This unique peculiarity and the perks that come with it are praised in nearly every Identity Guard review by end-users.

Several novel capabilities like constant scanning to detect more threats and proactive protection make it an outstanding protection tool.

Other benefits include a personal risk assessment score calculated by aggregating each customer’s digital footprint to see how your online activity might affect your identity theft risk.


One of the many benefits of the IBM Watson AI technology is the AI-powered insights engine. It sends a real-time Identity Guard alert for every potential threat.

In a nutshell, this solution identifies the most at-risk customers by comparing risk-assessed insights with individual risk profiles and immediately notifies the clients. It also provides personalized tips from Identity Guard security experts to help mitigate or eradicate the risk.

Alert types include dark web monitoring, high-risk transactions, threats to personal information, and bank account takeovers.

Identity Guard Downsides

  • The Ultra plan offers minor additional benefits to the Total plan, even though it’s $10 more expensive.
  • The lack of 24/7 support might prove troublesome in case of off-hours emergencies.
  • Identity Guard doesn’t provide recovery assistance in case of security breaches in your tax or medical records.

Plans & Pricing

Identity Guard has three plans:

Value Plan
3.75/month for one person, $12.50/month for families

It provides fundamental identity theft protection features and limited identity theft monitoring. The plan includes IBM Watson AI for dark web scanning, $1 million identity theft insurance, and a US-based dedicated case manager if your identity is stolen. You also get safe browsing tools to help protect your personally identifiable information while you’re shopping or paying bills online.

Total Plan
$8.34/month for one person, $25/month for families

For this fee, you get the same features in the Value plan, plus a few extras. It comes with enhanced protection against ID theft, including three-bureau credit monitoring, monthly credit reports, and alerts for bank account takeovers, and requests for opening bank accounts in your name.

Ultra Plan
$12.50/month for one person, $33.33/month for families

You get all the benefits of the other two plans, plus three-bureau credit reports, a social media insight report, debit and credit report monitoring, 401(K) and investment account monitoring, and criminal and sex offender monitoring.

Disclaimer: Identity Theft Insurance is underwritten by insurance company subsidiaries or affiliates of American International Group‚ Inc. The description herein is a summary and intended for informational purposes only and does not include all terms‚ conditions and exclusions of the policies described. Please refer to the actual policies for terms‚ conditions‚ and exclusions of coverage. Coverage may not be available in all jurisdictions.


The most common Identity Guard complaints are regarding the fact that support isn’t available 24/7. The US-based Member Service Team is 8:00-23:00 EST Monday to Friday and 9:00-18:00 on Saturdays.

There is no live chat support, so they are only available over the phone. Alternatively, you can reach out via email and expect a response within 24 to 48 hours. This is not ideal, especially if you’re in an emergency.

For this Identity Guard review, we first contacted support via email with an inquiry about the number of devices covered by one account. We received a response the same day, but it was an automated email pointing us toward the phone line.

Ease of Use

Identity Guard has a simple and straightforward website and interface. In fact, its ease of use is a common point of praise in many Identity Guard reviews by end-users.

The signup process is broken down into steps, which makes it easier to digest. Once logged in, the dashboard displays all the Alerts, your Watchlist of threats to monitor, and your Risk Assessment Score.

You don’t really need to do much—Identity Guard does all the work for you. Whether you’re receiving your alerts by email, through the Identity Guard app, or through the dashboard, it’s a seamless and straightforward process.

Identity Guard User Reviews

We scoured the internet for Identity Guard reviews to get a sense of how consumers feel about the company. It comes as no surprise that Identity Guard is one of the highest-rated identity theft protection services on the market.

The glowing identity theft protection reviews on almost every major user review site justify its place among the top three identity theft protection services in the industry.

Customers praise its comprehensive features and claim it has the best identity theft monitoring capability thanks to the IBM Watson AI technology. They also like the affordability and easy-to-use dashboard that provides a comprehensible overview.

There are some complaints about the service too, but they are mostly negligible. For example, in one Identity Guard review on Reddit, the user points out that most measures can be applied with a little bit of knowledge and time investment. Still, many people prefer to leave their cybersecurity in the hands of experts.

The lack of 24/7 support is among the legit Identity Guard problems commonly mentioned by users.

Despite that, the majority of Identity Guard reviews as of 2022 are extremely positive.

Is Identity Guard Worth It?

Identity Guard might not be the cheapest identity theft protection provider. Still, we at Web Tribunal agree with all the positive Identity Guard reviewsthe proactive threat assessment and alerts provided thanks to the IBM Watson AI make it worth every penny.

Identity Guard is continuously ranked as one of the best identity theft protection services on the market. Its security features are robust, its detection and alert tools are ingenious, and its recovery and reimbursement offering is top-of-the-line.

On top of that, Identity Guard provides access to a dedicated case manager in the event of identity theft, anti-phishing software, and a suite of safe browsing extension tools to ensure you stay safe while surfing the internet.

All that makes it worthwhile.

Alternatives of Identity Guard

Identity Guard might be one of the leading identity fraud protection services, but it is by no means the only one.

As part of our Identity Guard review, we evaluated some of Identity Guard’s competitors to provide you with more options.

LifeLock vs Identity Guard

At first glance, these two ID theft and fraud protection services are nearly indistinguishable. Still, there are some notable differences in their approach and functionality.

Both services are very reasonably priced, but unlike Identity Guard, LifeLock provides 24/7 phone assistance. On the other hand, LifeLock doesn’t have the same number of identity theft features.

To learn more about its offering, read our Norton LifeLock review.

IdentityForce vs Identity Guard

Although Identity Force and Identity Guard have similar offerings, some key differences might help you choose.

IdentityForce’s advanced plan is slightly cheaper, but it doesn’t have an affordable package for its basic users. Its biggest advantage is that it has 24/7 customer support.

However, Identity Guard offers a little more in terms of credit protection and financial monitoring. Although IdentityForce has advanced capabilities, it is difficult to compete with the proactive Identity Guard monitoring and alerts powered by IBM Watson AI.

Final Verdict

In this Identity Guard review, we evaluated the platform’s essential features, highlighted its perks and downsides, and gathered numerous user opinions.

Despite its customer support shortcomings, Identity Guard is one of the top identity theft protection software on the market.

The IBM Watson AI technology enhances its functionality, detection, and internet fraud prevention capabilities. Its fantastic cybersecurity features, like the safe browsing tools and anti-phishing mobile app, protect you against cybercrime threats.

How to cancel Identity Guard membership?

The Identity Guard canceling account procedure is quite simple. You can delete your account anytime you want by logging in and going to the settings page. Alternatively, you can call the Identity Guard Customer Care Center at 1-866-637-9523 for assistance.

Is Identity Guard safe?

Yes, the Identity Guard software is safe. In fact, it includes browsing tools that protect your sensitive information while you shop or bank online.

Is credit monitoring worth it?

Credit monitoring is definitely worth it. It protects your credit history and warns you about potential threats. You can’t do much to stop data breaches, but you can use it to safeguard yourself against the consequent identity theft and fraudulent activity.

How much is the Identity Guard membership?

Identity Guard has three membership plans. Their costs start from $7.50/month and go up to $39.99/month. The price varies depending on the number of members in a plan and the subscription period.

A more detailed explanation is available in the pricing section above.

Is Identity Guard legit?

Yes, it is. Identity Guard has been around since 2001. The company has won several awards. For example, it was recognized as Top of the Class in the 2016 Online Trust Audit and Honor Roll.

Who has the best identity theft protection?

Reading through identity theft protection reviews and trying to find the top solution is a lost cause—it all depends on what features are important to you.

IdentityForce is the best tool for overall monitoring. Identity Guard has the most advanced computing power. NortonLifeLock has the best personal cybersecurity features.

Think about what you need and choose your fighter.

Is Identity Guard or LifeLock better?

Identity Guard and LifeLock are some of the best identity theft companies on the market. They both offer excellent and quite similar protection services.

We highlight the main differences between them in the Identity Guard alternatives section above.

How much does Identity Guard cost?

There are three Identity Guard price plans—the Value subscription, starting at $7.50/month, the Total package with a starter monthly cost of $16.67, and the Ultra plan, beginning at $25/month.

To see what these packages include, visit the pricing section of our Identity Guard review.

Branko Krstic
Branko Krstic

Branko is a round-the-clock tech geek and loving it. His ideal vacation destination is the Akihabara District (or really any place he can take his computer). If there’s a server out there, count on him to find out what it’s made of… and tell you all about it.

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