Vimeo is an all-in-one video platform for all professionals, teams, and enterprises, who want to create, manage, and share high-quality videos.
It was first created by Jack Lodwick and Zach Klein in 2004 as a video-sharing platform, akin to YouTube. By 2017 and the appointment of the new CEO—the American businesswoman Anjali Sud—Vimeo had already become a rather different company.
The platform now focuses on software as a service (SaaS) and video hosting and promoting. From then on, Vimeo stats are consistently getting better and better, pointing to more subscribers and website visitors. Its most notable products include user-friendly video editing software and professional-quality live streaming.
Let’s see what makes Vimeo such a popular choice for video professionals and aficionados alike and get right into the most interesting facts about the service:
Surprising Vimeo Statistics (Editor’s Choice)
- Vimeo was founded in 2004 as a video streaming platform.
- Vimeo is owned by IAC group, a $12 billion holding company.
- The platform has around 230 million users overall and 90 million monthly users.
- Vimeo’s 2021 revenue was close to $400 million.
- Vimeo has a good profit margin—75%.
- It’s valued at around $2.75 billion.
- Vimeo has 1.6 million subscribers.
Facts About Vimeo
1. Vimeo was created in 2004 as a video streaming platform.
(Source: Built In NYC)
After IAC acquired Vimeo, its founders went on to have impressive careers in the tech industry. The company, too, managed to grow rapidly and became one of the preferred video platforms in the world—so much more than just “the other video streaming company besides YouTube.”
Actually, when Vimeo was first created, YouTube didn’t exist yet… it launched a year later—in 2005. However, even though it was the second to appear, it quickly caught up and Vimeo was left behind… up until 2016-2017 when the big overhaul, management, and focus change happened.
So if you ask us when Vimeo did start, we’d say it’s younger than you’d think as it drastically altered its course over the years.
2. Vimeo launched its first SaaS in 2017.
(Source: Observer)
2016 was a year of big change and commotion for Vimeo. During the internal meetings and negotiations to decide what direction Vimeo should go, many different ideas were discussed and subsequently scrapped. Some stakeholders wanted to compete with Netflix and start making their original video content. Most were rejected by the company’s new CEO, who is mainly responsible for Vimeo’s new direction.
Today, the platform is presenting itself as the world’s only all-in-one video solution. It offers editing software, subscription services, including streaming, recording, and creating, as well as an elaborate and innovative way to market and monetize your videos. Vimeo stock footage is also available for sale.
3. Vimeo’s parent company is InterActiveCorp (IAC), a $12 billion holding giant.
(Source: Forbes)
IAC owns numerous brands in the realms of media and Internet, such as Investopedia, Ask media group, Entertainment Weekly, Angi Inc, and Vimeo, the latter acquired in 2006.
Anjali Sud—its current CEO was brought on by the IAC as well.
4. Vimeo has around 230 million users.
(Source: Vimeo)
The service is available in more than 190 countries in the world and employs around 1,100 people. Vimeo’s view count is also pretty impressive—with more than 100 billion views (total) and 350,000 new videos added daily, it cements its place as one of the leading video platforms in the world.
Yes, its numbers aren’t comparable to YouTube but they aren’t direct competitors anymore anyways.
Vimeo Revenue
5. The company cashed in almost $400 million in 2021.
(Source: The New York Times)
According to the most recent Vimeo stats, its Q1 2021 revenue is around $90 million (a big increase to that of just a year before—$57 million), Q2 2021 is $96 million, Q3 2021—$100 million, and Q4 2021 went up to $106 million.
All this added up to $392 million for the whole year and a 38% increase in revenue. Hard work pays off, don’t you think? (Also—whoever said video is the future, was 100% right.) Vimeo’s CEO, herself, said they’re “seeing increased usage across [our] products of two times, five times, 10 times.”
That’s about how much Vimeo makes a year. When considering its yearly revenue, though, we shouldn’t forget its growth rate, which is quite considerable compared to those of previous year(s).
6. Vimeo has a 75% profit margin.
(source: Investors Vimeo)
As is the case with numerous tech companies, the overall investments and losses are nothing compared to revenues. Vimeo profits are pretty good, most probably thanks to the recurring subscription payments that seem to be one of the most important breakthroughs in the tech industry in the 21st century.
So if you ask whether Vimeo is profitable, the short answer is—yes, a lot!
7. The company is valued at around $2.75 billion.
(Source: Barrons)
This is the estimation of its parent company IAC… which could probably mean it’s not the most accurate stat but at least it gives a general impression regarding Vimeo’s net worth.
8. Vimeo’s market share is around 18.55%.
(Source: Datanyze)
It’s second only to YouTube, which has a remarkable 75% market share. Other companies on this list (that you’ve probably never heard of) are: Wistia (1.75% share), JW Player (1%), and Flowplayer Platform (0.69%).
9. Vimeo’s ad revenue is practically nonexistent.
(Source: Vimeo Zendesk)
Providing an ad-free platform has always been Vimeo’s strongest asset and aim.
Nowadays, there are some ad placements in their services, but they are nowhere near as important or intrusive as YouTube’s. One of their most popular features is an add-free online video player that can be embedded practically anywhere.
If we were to compare Vimeo vs YouTube monetization, we’d reach the obvious conclusion that the two companies have very different business plans and means of capitalization. Yet another reason to drop the comparison between them and stop thinking of them as direct competitors.
Vimeo doesn’t really focus on content, rather than providing services, while YouTube mainly offers a lot of content (that comes with a lot of ads).
Vimeo Demographics
While not quite as popular as YouTube, Vimeo has a large and diverse user base.
10. Vimeo has around 1.6 million subscribers.
(Source: Statista)
Vimeo subscriber numbers have been rising steadily since 2015.
Some of the most notable jumps include the 2019 one, when it obtained around 300,000 subscribers in about four months, and went from 900,000 to 1.2 million. Another one is during the period between Q2 2019 and the beginning of 2021 when the Vimeo subscribers count increased by 400,000, reaching 1.6 million.
We already mentioned that there are 230 million Vimeo users overall, which means the percentage of subscribers is rather low. That’s to be expected considering the type of the platform but it’s still something that can be worked on. We’ve yet to see if there’s any improvement when Vimeo releases its 2022 subscribers stats.
If we were to look at Vimeo subscribers by year before 2022, we can see the following: it goes from 600,000 subscribers in 2015 to 700,000 in 2016, 800,000 in 2017… you get the idea. The number was continuously increasing by 100,000 in this period, which makes the aforementioned growth even more impressive, right?
11. Vimeo is affiliated with more than two million live websites.
(Source: BuiltWith)
More than half of them are US ones. While the US is its main ballpark, Vimeo’s quite influential all around the world. Its number of affiliated websites in other countries is as follows:
- 130,000 in Germany
- 100,000 in the UK
- 50,000 in Brazil
- 46,000 in Australia
- 42,000 in Netherlands
- 42,000 in Canada
- 40,000 in France
- and 32,000 in Italy
12. More than 30% of Vimeo users are in the US.
(Source: SimilarWeb)
That number is 32%, if we have to be exact. The UK comes next with 5.8%, then Canada and France with 4.3% and 3.9%, respectively. Note these Vimeo number of users stats quite differ from the numbers shared in the previous fact.
13. Vimeo has around 90 million monthly users.
(Source: SimilarWeb)
Even though 230 million people have used Vimeo as a sum, not all of them do it on a regular, or even monthly basis. Rather logical, if you ask us—after all, it’s above all a platform to use when you need specific services in terms of video, such as editing, hosting, streaming, marketing, etc., and then a video-sharing or watching service.
14. People spend an average of 3 minutes on Vimeo.
(Source: SimilarWeb)
This reflects a high bounce rate (59%) and is definitely an issue on which Vimeo should focus its efforts to fix.
DailyMotion, a rather direct competitor, has a similar bounce rate (57%) but a slightly longer average session time (4 minutes). YouTube, on the other hand, boasts a 20% bounce rate and a 21-minute average session.
Wrap Up
A pretty interesting service provider, Vimeo is an example of how adaptiveness and flexibility are the key to surviving this ever-changing market (which, in this case, is heavily dominated by behemoths such as YouTube).
The company changed drastically since its inception and managed to find its path among this heavily saturated and dynamic scene. We hope our carefully curated list of Vimeo statistics managed to persuade you of this and ignited your curiosity in this direction.
Sources
Unaware that life beyond the internet exists, Nick is poking servers and control panels, playing with WordPress add-ons, and helping people get the hosting that suits them.
