Trending Products in 2023

Updated · Mar 06, 2023

With every new year comes new products, and new marketing trends.

Some industries are always in flux, with technologies constantly emerging. Others move at a slower pace, with trends taking several years to develop. 

So what can we expect this coming year?

Let’s check out trending products in 2022.

Market trends should be studied closely to get a read on what customers really want.

Marketing trends can be influenced by many things. They can be influenced by current events, the advent of new technologies, and even fads.

For example, it was reported that sales of home gym equipment exploded during government-mandated lockdowns that saw fitness centers being forced to close. 

Environmentally friendly items are on the rise due to great awareness of climate change, and you can always count on the latest blockbuster to create a micro-market for its merchandise.

One way to get an idea about trending items is to experiment with ecommerce focused search engine optimization tools. These will also help you optimize your listings to capture more attention. 

With all that in mind, let’s check out what areas are trending in 2022.

Personal Protective Equipment

Personal protective equipment (PPE) has always been in-demand, but it was mostly restricted to construction and manufacturing industries.

That changed with the outbreak of COVID-19. Suddenly PPE was needed by every business and every person who wanted to go outside.

Hand sanitizer, N95 masks, gloves, and rapid COVID tests were much sought after in the beginning, and because they’re all disposable, they necessitate a constant supply. 

No one can say when the pandemic will truly be over, but it appears these will be popular items to sell for the foreseeable future. 

Beauty and Cosmetics

Although the pandemic is still ongoing, many regions have begun loosening gathering restrictions.

With this in mind, it’s been predicted that cosmetics and other beauty items will see an uptick in sales. 

In fact, eMarketer notes a 24.4% increase in sales of health and beauty items on Amazon so far this year.

Vegan and cruelty-free cosmetics in particular are seeing increased popularity.

This presents an opportunity for hobbyist craftspeople to promote cottage items such as organic soaps and other cleaning products

Environmentally Friendly Items

Of course, the health and beauty sphere isn’t the only one with eco-friendly products in demand. Consumers are becoming more conscious of their carbon footprint when it comes to all areas.

Products made with sustainable materials are big for this reason. 

Think of reusable shopping bags, tin water bottles, and even metal drinking straws. There are a number of eco-friendly products out there, and the buying of them is likely to trend upwards. 

For budding artists, print-on-demand stores can be a great way to sell items like this. 


Electronics are always trending.

They’re one item you never have to worry about losing popularity. In terms of particular electronics, smartwatches, and augmented reality devices are pretty popular at the moment. 

Related products to sell such as USB chargers, phone covers, and even things like tripods are also constantly in demand.

Streaming is an increasingly big area that many are looking to get into, so you can expect electronics and software geared towards it to increase in popularity. 

Home Office Supplies 

The final area of products that are trending well right now is home office supplies.

We promise this is the last time we’ll bring it up, but due to the pandemic, many people have been working remotely.

Even with some businesses ordering a return to offices, many workers are resisting, and other businesses have decided to adopt a hybrid model using remote software, or go entirely remote permanently.

For this reason, some of the hottest products in 2022 are home office supplies.

They include items such as laptops, printers, and scanners

 In addition, expect to see an increase in the popularity of standing desks, wrist accessories, and even webcams for those using web conferencing software daily.

Finding Products to Sell

By looking at the above categories, you can begin figuring out what products to sell.

For a more in-depth looking at the process, and how to source products, check out our guide to finding products to sell on Shopify

Don’t be afraid to take some indirect steps to figure out what’s hot too.

You can check out what’s trending on social media, and do some old fashion detective work by hitting up Google Trends and tossing in terms. 


There you have some trending products for 2022

No matter the year, some items will be trending hot because they’re always useful, while others will be riding the wave of world events or even local factors.

Keep this in mind going forward, in order to optimize your ecommerce strategy.

Garan van Rensburg
Garan van Rensburg

Garan is a writer interested in how tech reshapes the environment, and how the environment reshapes tech. You'll usually find him inoculating against future shock and arguing with bots.