The air getting colder, and your grandma making a fuss about the Thanksgiving turkey, taking a few days off…can the end-of-November holiday season get any better?
It can—if you get the deals that come with it. Whether it be in stores or online, millions of shoppers decide to make the most of the Cyber Monday discount campaigns. Black Friday used to be king, but Cyber Monday now dominates with record-breaking spending.
Cyber Monday 2026 falls on November 30, 2026. Until then, Cyber Monday 2025 is the latest completed benchmark, so every event figure below is a 2025 result unless labeled otherwise.
Outrageous Cyber Monday Stats (Editor’s Choice):
- $14.25 BILLION spent on Cyber Monday 2025 — highest ever recorded, up 7.1% YoY (Adobe Analytics)
- Largest U.S. ecommerce day of 2025 by online spending, according to Adobe
- $16 MILLION spent per minute at peak hours (8-10 PM ET) in 2025
- 75.9 million online shoppers on Cyber Monday 2025, up from 64.4 million in 2024 (NRF)
- 57.5% of sales from mobile ($8.2 billion) — up from 33% in 2019
- $1.03 BILLION spent via BNPL (Buy Now, Pay Later) — record high in 2025, up 4.2% YoY
- Cyber Monday beat Black Friday by 20.8% in U.S. online spending ($14.25B vs $11.8B)
How Much Money Is Spent on Cyber Monday?
Total Cyber Monday Spending: 2025 Sets Record
Cyber Monday 2025 generated a record $14.25 billion in U.S. online spending, according to Adobe Analytics. This represents a 7.1% increase from 2024’s $13.3 billion, continuing a decade-long upward trajectory.
To put this in perspective: Cyber Monday grew from just $484 million in 2005 to $14.25 billion in 2025, an increase of about 2,844% over 20 years.
Chart 1: Cyber Monday Spending Growth – 2005, 2006 and 2019-2025
Peak-Hour Spending: How Fast Does the Money Move?
During the peak hours of 8 p.m. to 10 p.m. ET, shoppers spent $16 million per minute in 2025, meaning if you spent one minute shopping during peak hours, roughly $16 million of the total $14.25 billion was being spent simultaneously.
How Long Do Cyber Monday Deals Last?
Cyber Monday vs Extended Cyber Week Deals
Cyber Monday falls on the Monday after Thanksgiving, and there is no official start or end time for its deals. Major retailers now extend “Cyber Week” deals through the full week—sometimes through the following weekend.
After Cyber Week, discounts come down from their peaks. Adobe expected reduced discounts through the first week of December 2025: toys 23%, computers 20%, electronics 19%, televisions 19%, apparel 18%, and sporting goods, appliances, and furniture 15% each.
Pro tip: Check retailer websites Monday evening to see which deals extend further into the week.
Average Discount on Cyber Monday 2025: By Category
What’s the Average Discount? 2025 Data Breakdown
Discounts vary significantly by product category. Electronics saw the deepest cuts at 31% off, while other categories offered more modest reductions. Here’s the complete 2025 breakdown of peak discounts:
- Electronics: 31% off (deepest discount)
- Toys: 28% off (second highest)
- Apparel: 25% off (clothing & fashion)
- Computers: 23% off
- Televisions: 22% off
- Furniture: 19% off
- Appliances: 19% off
- Sporting goods: 17% off
Actual 2025 Cyber Monday discounts reached 31% for electronics and 25% for apparel.
Chart 2: Peak Discounts by Category – 2025 Data
Black Friday vs Cyber Monday Statistics: Which Is Bigger?
Cyber Monday Beats Black Friday — 2025 Results
Cyber Monday again outperformed Black Friday in U.S. online spending in 2025. Here’s the breakdown, using Adobe figures throughout:
- Cyber Monday: $14.25 billion (up 7.1% YoY)
- Black Friday: $11.8 billion (up 9.1% YoY)
- Thanksgiving: $6.4 billion (up 5.3% YoY)
- Entire Cyber Week: $44.2 billion (up 7.7% from 2024)
Cyber Monday generated 20.8% more U.S. online spending than Black Friday in 2025 ($14.25B versus $11.8B). Black Friday grew faster, at 9.1% versus Cyber Monday’s 7.1%.
Chart 3: Black Friday vs Cyber Monday 2025 – U.S. Online Sales & Growth
Top Selling Items & Trends: 2025 Data
What Were the Best Sellers on Cyber Monday 2025?
Bluetooth headphones and speakers led Cyber Monday 2025, with online sales jumping 1,850% compared to an average October day. Here are the categories with the biggest spikes:
- Bluetooth headphones and speakers: +1,850%
- Game consoles: +1,800%
- Refrigerators and freezers: +1,700%
- Home security systems: +1,500%
- Smart-home products: +1,450%
- Smartwatches and fitness trackers: +1,400%
- Vacuum cleaners: +1,300%
- Small kitchen appliances: +1,250%
- Computers: +1,200%
Top specific products: Xbox Series X, Nintendo Switch 2, PlayStation 5, and PlayStation Portal among consoles; Call of Duty: Black Ops 7, Battlefield 6, Donkey Kong Bananza, Pokémon Legends, The Legend of Zelda games, and MLB The Show 25 among games; and toys including Fisher-Price Little People, Magna-Tiles, DIY craft kits, Play-Doh sets, Ms. Rachel learning toys, board and card games, Nerf guns, KPop Demon Hunters toys, Paw Patrol toys, and stuffed animals.
Mobile & Technology Trends: 2025
Mobile Dominance & AI Shopping Traffic
Mobile commerce dominated Cyber Monday 2025. Here are the key tech trends:
- Mobile sales: $8.2 billion (57.5% of total) — compared with a 33% share in 2019, a 24.5 percentage-point increase
- AI traffic: +670% year-over-year to U.S. retail sites from generative AI services and browsers
- BNPL (Buy Now, Pay Later): $1.03 billion — up 4.2% YoY, with 79.4% from mobile devices
AI Impact: Traffic from generative AI services and browsers to U.S. retail sites rose 670% year over year on Cyber Monday 2025. Adobe noted that the user base remained modest.
Chart 4: Mobile vs Desktop Shopping – 2025 Sales Split
Facts About Cyber Monday: Growth & History
Key Facts About Cyber Monday You Should Know
- Introduced: 2005. The term “Cyber Monday” was introduced by the National Retail Federation (NRF) after it noticed a spike in online shopping on the Monday after Thanksgiving
- Original sales: $484 million (2005) → about 2,844% growth to $14.25 billion (2025)
- Consumer participation: 75.9 million online shoppers on Cyber Monday 2025, up from 64.4 million in 2024 (NRF)
- Global reach: $53 billion in global online sales on Cyber Monday 2025, up 7% YoY (Salesforce estimate)
- Holiday season total: $257.8 billion in U.S. online spending (Nov 1 – Dec 31, 2025), up 6.8% YoY
- Mobile growth: 57.5% of sales in 2025 vs 33% in 2019 — a 24.5 percentage-point increase
- BNPL surge: $1.03 billion in 2025 — emerging payment method
- Peak activity: 8 PM – 10 PM ET — $16 million per minute
Chart 5: Cyber Monday History – From $484M (2005) to $14.25B (2025)
Cyber Monday Statistics by Year: Complete History
20 Years of Cyber Monday Growth: 2005-2025
- 2005: $484 million (Launch year)
- 2006: $608 million
- 2019: $9.4 billion (Pre-pandemic)
- 2020: $10.8 billion (+15.1% YoY) — Pandemic boom
- 2021: $10.7 billion (-1.4% YoY) — Slight plateau
- 2022: $11.3 billion
- 2023: $12.4 billion (+9.6% YoY) — Recovery & growth
- 2024: $13.3 billion (+7.3% YoY)
- 2025: $14.25 billion (+7.1% YoY) — All-time record
Cyber Monday U.S. online spending grew at an approximately 7.2% compound annual rate from 2019 to 2025, rising from $9.4B to $14.25B. This consistent growth demonstrates Cyber Monday’s solidified place as the biggest ecommerce day of the year.
Sources
- Adobe: 2025 Cyber Monday Recap (2025 Cyber Monday primary data source – 1 trillion site visits)
- Adobe: Final 2025 Holiday Results (2025 holiday season total)
- National Retail Federation (2025 Thanksgiving weekend shopper survey)
- Salesforce: 2025 Cyber Week Results (Global Cyber Monday estimate)
- Adobe: 2024 Cyber Monday Recap (2024 results)
- Adobe: 2022 Cyber Monday Results (2022 results)
- Adobe: 2021 Cyber Monday Results (2021 results)
- Adobe: 2020 Cyber Week Results (2020 results)
- NBC News (2019 Cyber Monday results per Adobe)
- NBC News: The Evolution of Cyber Monday (Origin of the term)
- Salesforce: Cyber Monday History (Origins & history)
- Comscore (2005-2006 Cyber Monday spending)
