Best Amazon Keyword Research Tool of 2022

What Is Sellics?

Sellics is a comprehensive software for Amazon sellers that analyzes your current statistics and automates future campaigns with an innovative AI algorithm. It has a free Amazon keyword tool, Sonar, with 180+ million keywords and competitor-spying resources, like reverse ASIN lookup.

But Sellics truly shines by integrating that insight into a well-rounded PPC campaign. From best practice setup to ongoing automation, it’s probably the best Amazon keyword research tool in terms of value and efficiency.

Sellics Best Features

Let's see what the software has to offer.

PPC Evaluation

The Sellics Benchmarker is one of the best resources for measuring Amazon PPC performance. It costs absolutely nothing to get your report, which gives you insight into sponsored products, brands, and displays.

You can get a fresh report every month and use it to track your progress and evaluate any new strategies.

Amazon Keyword Tool

Sellic’s Sonar app narrows down target search terms to improve visibility and drive traffic. It features 180+ million keywords, is incredibly straightforward, mines information from competitors with reverse ASIN, and—the best part—is 100% free to use.

PPC Management

Though the insight and SEO tools are handy, Sellic’s main feature is PPC setup and optimization. The app uses end-to-end AI automation to put together high-performing campaigns in record time.

On average, using AI (instead of a PPC expert) to harvest keywords and add them to campaigns is ten times faster, and it can boost your revenue by over 100%.

More than an Amazon keyword research tool, Sellics helps you set up and optimize your campaign.

Personal PPC Coaching

But Sellics doesn’t underestimate human expertise, either. Both Sellics paid plans feature personal help, with the top-tier subscription including hands-on PPC management by an expert.

And, since they’re already managing more than two billion in ad spend, you can bet they have the experience to make the most of your dollars.

What We Disliked

Even if it’s one of the best Amazon keyword tools, Sellics isn’t without fault.

Here are some of the downsides you should know about:

• Learning Curve – Although Sellics does its best to be as straightforward as possible, it still takes some time to get used to it. With such a robust solution, a certain learning curve isn’t surprising—just be prepared and set aside a few hours to learn the ropes.

• Occasional Bugs – While many users hail Sellics as the best Amazon keyword research tool, there are still occasional bug reports. The app seems to fare better on Firefox and Chrome, so use these browsers to avoid tech trouble.

Sellics Fees

Sellics comes in three pricing tiers:

• Free plan – It features Amazon keyword search functionality and monthly performance analytics.

• Advertising advisor plan – Starting from $259/month (with an annual subscription), it includes the AI platform, review analysis, and personalized onboarding.

• Managed services plan – It starts from $1,249/month and comes with a hands-on campaign setup and continuous optimization.

We Recommend Sellics For...

Sellics is our favorite Amazon PPC platform for all kinds of sellers. It features valuable free tools, along with intelligent, revenue-boosting premium services. Plus, Sellics has the performance data to prove its value, having boosted client revenues by over 100%.

What Is SellerApp?

SellerApp is a centralized Amazon business app.

It helps you with product discovery, Amazon keyword research, and PPC campaigns. SellerApp also brings all of your stats in the same dashboard for a bird’s-eye view of your growth, and it provides personalized insight into listing optimization.

SellerApp Best Features

SellerApp is more than an Amazon search tool (although the keyword research functionality is solid). Here are its main features:

Profit Dashboard

SellerApp brings all spending and revenue information onto your dashboard. This way, you can keep track of your true profit margins, reducing your manual calculation time by 84% (yes, SellerApp took the time to calculate that).

Plus, the app also makes scaling suggestions, pinpointing areas where you can improve.

Keyword Suggestions

SellerApp draws from a database of over 135 million keywords and uses a smart algorithm to recommend those with less competition. For each word, you get information about:

• Amazon keyword search volume
• Relevance score
• Impression rates
• Estimated PPC

This way, you can optimize your Amazon SEO, picking only the words with the best stats.

Product Ideas

SellerApp has a robust toolset for researching potential products and selecting future bestsellers. In fact, the Sell Metrics Opportunity Score is one of the simplest (yet effective) ways we’ve seen for product evaluation.

This Amazon product research tool gives you an instant idea of your opportunity by analyzing 300 million data points from over 35 million products every day.

PPC Campaigns

SellerApp’s PPC feature uses AI and machine learning to create the most targeted, ROI-optimized campaigns for your business.

When you enter your profit goals, SellerApp will suggest the best way to hit them—including fast keyword harvesting, keyword restriction (to narrow down your target group), and in-depth analytics with actionable insight.

Expert Help

Apart from the suite of DIY Amazon ranking tools, SellerApp recently introduced a managed service. The expert-supported plans include professional help with everything, from market analysis to copywriting.

You can even hire a dedicated PPC account manager through SellerApp and enjoy a hands-off ad management experience.

What We Disliked

Even the best Amazon tools have downsides, and SellerApp is no exception:

Questionable Managed PPC Results

While most clients are happy with SellerApp’s services, it seems some reviewers aren’t thrilled about the PPC interventions—some point out performance issues and high prices for the agency service.

We at Hosting Tribunal recommend SellerApp’s hands-on resources over the managed PPC package.

SellerApp Fees

SellerApp’s PPC and keywords tools come in various packages, each with a free seven-day trial:

• Freemium – Limited access to product tracking for two items at no cost.

• Pro Lite – For $49/month (or $39/month with annual billing), you can monitor up to 20 products. You also get ad automation, revenue insight, and complete access to SellerApp’s Amazon keyword finder.

• Professional – It costs $99/month (or $79/month billed annually) to keep tabs on up to 50 products. This plan also includes priority support, a personal onboarding and success coach, plus custom reporting tools.

• Select – With SellerApp, you can also pick and choose the services you need. The customizable package can give you access to API, integration support, advanced controls and monitoring, and more.

Additionally, SellerApp’s managed solution for creating listings and optimizing keywords costs $350 per parent ASIN, whereas the comprehensive PPC management services start at $699/month.

We Recommend SellerApp For...

SellerApp is an excellent, robust program. On top of being an Amazon keywords tool, it’s a revenue manager, product discoverer, and more.

We think it’s perfect for optimizing and boosting your revenue, whether you’re a small-time vendor or a large company (SellerApp actually boasts a range of high-profile clients).

What Is Keyword Tool Dominator?

Keyword Tool Dominator is an SEO app that analyzes Amazon search trends to give you thousands of keyword ideas at the click of a button. It covers international Amazon marketplaces, too, helping you optimize revenue no matter where your customers are.

Plus, Keyword Tool Dominator also offers SEO for other platforms, like Google, YouTube, eBay, Etsy, and more.

Keyword Tool Dominator Best Features

Here is what makes KTD one of our favorite Amazon keyword research tools:

Straightforward and Efficient

With Keyword Tool Dominator, you just buy the package, install the extension, and you’re ready to go.

The app identifies thousands of keyword ideas in real-time, drawing directly from real-customer Amazon searches. It’s straightforward, quick to learn, and gives you revenue-boosting results.

Popularity Score and Top 10 Keywords

How do you know if a keyword is a good choice?

Look at the popularity score (which ranges from 0 to 100) and use the top 10 list to select the keywords with the highest score quickly.

International Research Tool

The Keyword Tool Dominator identifies top amazon search terms across marketplaces. Currently, the app covers 18 different countries, including large (but often excluded) markets like India and China.

What We Disliked

While the Keyword Dominator Tool is our favorite affordable Amazon keyword finder, it’s not without downsides:

• Bug Reports – Several Keyword Tool Dominator reviews talk about website crashes and bugs. We never had a problem during testing, but these bug reports still worry us.

• Limited Functionality – While other programs on this list offer revenue insight, PPC management, and even product discovery, KTD exclusively focuses on keywords—which isn’t necessarily a bad thing, but it’s best to look elsewhere if you also want these additional services.

Keyword Tool Dominator Fees

Unlike other options, this Amazon keyword generator is available as a one-time payment ($49.99), which grants you a forever license. This starts saving you money almost from the get-go as subscription costs add up very quickly.

If you’re interested in solutions for other search engines (like eBay or Etsy keyword software), consider buying a package—bundles can save you more than 50%.

We Recommend Keyword Tool Dominator For...

Keyword Tool Dominator is an excellent, straightforward keyword research software. It’s one of the best options for sellers on a budget, international vendors, and those looking for an easy-to-use solution.

What Is Helium 10?

Helium 10 is a one-stop destination for all things Amazon-seller-related. It features Amazon keyword research, product discovery, listing optimization, operations, analytics, and marketing functionality.

Originally, the program included ten different tools, but now they’re giving you nineteen. For instance, Helium 10 now comes with learning resources, which you can use to leverage expert experience into growing your business.

Helium 10 Best Features

With so many features packed in one software, it’s hard to single out Helium’s best characteristics. Still, here are our top picks from the toolset:

Comprehensive Amazon Keyword Planner

Helium 10 boasts the most extensive collection of Walmart and Amazon search data—it can pinpoint high-value keywords faster than ever. With advanced filters, you can select higher volume, higher competition words or stick to long-tail keywords with a low-to-moderate amount of competitors.

Also, the program helps you spy on your competitors directly with an easy-to-use reverse ASIN solution.

Listing Creation and Optimization

Helium 10 boasts a feature-packed listing optimization toolset. The Frankenstein keyword processor works seamlessly with the keyword research app to enrich your descriptions with top search terms on Amazon.

Plus, the Misspellinator identifies commonly searched yet often misspelled keywords. These add a nice extra boost to your listings, helping them stand out in misspelled searches.

There is also an automated listing optimizer, listing performance analysis, and even split testing for different listings.

Product Research and Decision-Fuelling Analytics

User-friendly and data-backed, Helium 10 is one of your best sources when it comes to expanding your offer. Whether you want to introduce trending products or validate your new product ideas, Helium 10 is rich with market insight tools and relevant information.

It’s also robust enough to offer actionable insight. The Amazon keyword tracker, competitor intelligence, and profit analytics offer granular information that fuels growth-oriented decisions.

Robust Marketing

Amazon search data is invaluable when it comes to paid campaigns. Helium 10 leverages AI-based algorithms to build winning, information-backed PPC campaigns.

And, as an added bonus, it recently introduced a landing page builder into the product offer.

What We Disliked

Here are the downsides to choosing Helium 10 for your Amazon business:

• Pricier Than Others – While Helium 10 packs a lot of value, the price tag is higher than other options. That said, you still end up saving money if you take advantage of all the resources the software has to offer.

• Jack of All Trades… master of none? This isn’t entirely true for Helium, but there are better options out there for some of the keywords tools included in the package. That said, what’s great about Helium 10 is that it provides all these features in a bundle, guaranteeing they all work together smoothly.

Helium 10 Fees

The software comes in five packages:

• Starter – For $39/month (or $339/year), you get a seller training course, access to the Xray product validator, and two uses per day for the Amazon keyword functionality.

• Platinum – It grants you unlimited reverse lookup and keyword research, as well as limited access to the rest of the suite for $99/month (or $999/year).

• Diamond – $199/month (or $1,999/year) get you virtually unlimited access to the software’s full functionality.

• Elite – This plan costs $399/month and includes everything in the Diamond plan, plus workshops every quarter and online training every month.

• Enterprise – This is Helium 10’s custom plan, which grants you increased limits for the program’s features, as well as APIS and custom reporting.

All of Helium 10’s plans come with a 30-day money-back guarantee, and there are some free tools for you to try out, too. For instance, there’s the PPC Audit, the URL Builder, and the Chrome Extension, which lets you analyze Amazon search data.

We Recommend Helium 10 For...

Helium 10 is one of the most comprehensive keyword solutions for Amazon, whether you’re a new seller or a seasoned FBA entrepreneur. It’s packed full of features, constantly improving, and it still manages to stay user-friendly.

What Is Jungle Scout?

Jungle Scout is an Amazon seller dashboard for identifying profitable products, scouting keywords for Amazon listings, and keeping a real-time snapshot of your performance.

It’s one of the most popular FBA tools out there—in fact, many users actually use Jungle Scout as a point of reference in their reviews, comparing other software to this big-fish player.

Jungle Scout Best Features

Jungle Scout’s main features include:

Keyword Scout

Jungle Scout uses reverse ASIN lookups to find your competitor’s keywords and copy the strategy of winning products. The app gives you the Amazon search volume, past keyword performance, PPC information, and more.

Also, in PPC, where thousands of sellers are competing for your clients, Jungle Scout can save you thousands of dollars in ads.

Listing Optimizer

Finding the Amazon keywords is only step one. Now, you have to create your listings to be as SEO-friendly as possible, and this is where Jungle Scout (also) jumps in.

The program gives you an AI-driven Listing Optimization Score, along with suggestions to improve. Plus, you can integrate the optimizer with your sales dashboard so you can track your performance.

Niche and Product Research

Jungle Scout offers a suite of product intelligence tools that identify profitable items to sell. Arguably, the product is the most critical part of your FBA journey—even whiz-level PPC can’t sell a product that nobody cares about.

Jungle Scout automates your research with its various features, including the:

• Opportunity Finder, which automatically gives you winning keywords, niches, and products based on the top searches on Amazon.
• Product Database, which shows nearly 500 million Amazon products.
• Category Trends that show historical top-product performance in each category.

Sales Analytics

The Jungle Scout Sales Analytics tool brings all of your sales information in one place, giving you a comprehensive financial picture along with product-level performance.

What We Disliked

We didn’t find many downsides to Jungle Scout, but if we’re being nitpicky:

• No Mobile App – Jungle Scout is available as a Chrome extension and web app. But if you need your Amazon keyword tool on the go, look elsewhere.

• Focus on Product Research – While Jungle Scout markets itself as a robust solution, niche and product research are clearly the program’s main focus. The Amazon keyword tracker and PPC features work nicely within the toolset, but we’d like to see them become even more robust to truly call this an all-in-one solution.

Jungle Scout Fees

You can get Jungle Scout as either a subscription or as a part of a package deal. Here’s how it works:

Standard Subscriptions

Jungle Scout’s suite is available in three pricing tiers:

• Basic – Single-user access to the browser extension for $49/month or $349/year.

• Suite – With more seller and product analysis data, plus the option to add more users, the plan costs $69/month or $589/year.

• Professional – It includes six users, tracking for up to 1,000 ASINs, and a larger historical data allowance for products and keywords, all for $129/month or $999/year.

Packages

Many sellers don’t plan on using the Amazon product search tool or keyword tracker regularly, as they just want Jungle Scout to help them in the beginning stages of their business journey.

This is where the package deals come in:

• The Starter Suite ($189) gives you all the perks of the Suite plan for three months, plus educational features like training courses, checklists, live Q&As, and more.

• The Entrepreneur Suite ($349) is a six-month Suite plan pass, plus all the educational tools.

• The Freedom Builder Bootcamp ($999) offers year-long access to the professional plan with live coaching and bonus educational resources.

All of these plans are for one user only, though, so if you want multi-user access to this Amazon keyword software, it’s best to stick with the standard monthly subscriptions.

We Recommend Jungle Scout For...

Jungle Scout is a top-notch product research and evaluation resource, as well as an excellent place to find Amazon keywords. While it’s definitely an investment, we think it’s worth it for any serious FBA seller.

What Is Sellzone?

Sellzone is an Amazon keyword research tool by Semrush, so you know to expect the same quality of SEO functionality.

Other than keyword generation, though, Sellzone also supports you in building high-performing listings, split-testing for high-converting content, and analyzing traffic sources (yes, even those that Amazon Seller Central doesn’t show you).

Sellzone Best Features

Some of our favorite Sellzone functions include:

Amazon Keyword Generator

Sellzone’s Keyword Wizard digs through 200+ million searches to give you the top search terms on Amazon. It offers essential information, like keyword volume and difficulty, and helps you compile a list of the Hidden Search Terms for your products or spy on competitors to improve SEO.

If you’ve used Semrush before, the Sellzone Keyword Wizard will look very familiar—it has pretty much the same layout as the Keyword Magic feature on Semrush.

Traffic Insights

Sellzone promises Traffic Insights will be the most advanced reverse ASIN tool you’ve ever used. But what does that even mean?

The feature looks at more traffic channels than any competitor software, giving you an edge when it comes to analytics and insight.

Listing Quality Check and Protection

Incorporate top Amazon searches and use the quality-check feature to make sure your listings follow all guidelines.

There is also a split-testing feature—which finds the best content, photos, and wording for boosting conversions—and a listing protection function that ‘watches over’ your products and notifies you if something doesn’t seem right.

What We Disliked

The main downsides of choosing Sellzone include:

• Very Limited Free Version – It’s hard to find a good Amazon keyword tool for free. Unfortunately, while Sellzone does have a free version, the functionality there is incredibly limited. If you want to make actual use of the software, you have to get a premium subscription.

• No Country-Specific Information – Sellzone only gives you data from the international Amazon website. If you’re looking for country-specific data, you’re better off with other solutions.

Sellzone Fees

Sellzone’s Amazon keyword tool comes in three pricing tiers:

• Free – It comes with listing quality checks, split testing, and product research functionality.

• Growth – For $50/month (or $480/year), you get the keyword feature, in-depth listing improvement, and listing alerts.

• Pro – It costs $85/month (or $840/year) and includes a personal account manager, private onboarding, and bigger allowances for all resources.

There’s also a seven-day free trial available.

We Recommend Sellzone For...

If you’ve used and loved Semrush, you’ll enjoy Sellzone, too. It’s an inexpensive, user-friendly, comprehensive Amazon SEO tool.

What Is AMZScout?

AMZ Scout is an Amazon keyword search tool, as well as a product intelligence software. It helps you select winning products, find high-volume keywords to optimize your listings, and stay on top of profit margins and fees.

AMZ Scout is available as a web app and a lightning-fast browser extension, too.

AMZScout Best Features

These are AMZ Scout’s stand-out features:

Keyword Solutions

• Amazon Keyword Search to pinpoint low-competition, high-volume keywords for your listings.

• Amazon Super URL Tool for optimizing your Amazon links to boost ranking and conversions.

• Reverse ASIN Lookup for harnessing competitor data to get into the top Amazon searches.

• Amazon Keyword Tracker to stay on top of keyword performance through ASIN-powered tracking and optimization.

Product Research

AMZ Scout’s great for discovering profitable products. It comes with a:

• PRO browser extension, which makes a competitor analysis for every Amazon item you view.

• Quick view comparison of products when you research on Amazon.

• Searchable product database with thousands of items you can evaluate in terms of supply, demand, and competition level.

• Dropshipping and arbitrage extension, which lets you choose the most financially promising products and forecast your sales.

Free Resources

While most of the AMZ Scout suite is premium-user-only, you can use these free Amazon seller tools:

• Amazon FBA Fees Calculator to evaluate profit margins quickly.

• Stock Stats to see how your competitors are doing and copy their strategy.

• Sales Estimator to get an idea of potential sales (and revenue) by niche.

What We Disliked

As an Amazon keyword finder, AMZ Scout works great. And we love its product research functionality, too.

Still, other tool suites (like Helium 10) pack a lot more value in a single subscription. For instance, most of them have some PPC-improving features, but not AMZ Scout.

AMZScout Fees

AMZ Scout provides more affordable pricing than most—there is even a lifetime option! Here are the packages you can choose from:

• PRO Extension – It costs $45.99/month, $197.99/year, or $499/lifetime. It comes with the extension and a seller’s course.

• Amazon Seller’s Bundle – The plan includes the browser extension, Amazon keyword tools, trend reports, and product suggestions. It costs $49.99/month, $349.99/year, or $1,499/lifetime.

We Recommend AMZScout For...

AMZ Scout is one of the best Amazon tools in terms of ease of use and value. While there are more feature-packed options on the market, it’s hard to beat AMZ Scout’s pricing and the no-BS, profit-boosting features.