15 Key WiX Statistics About the Most Popular Website Builder in the World

Updated · May 20, 2023

The internet’s becoming more and more crowded. The need for online representation rises exponentially along with the opportunities it has to offer.

Nowadays, everybody wants to have a website, leading to (almost) everybody trying to create one. Yes, even those without any coding or design knowledge. Also, it must be fast, cheap, and easy, right?

Wrong… or it would be if WiX didn’t exist.

WiX lets you create a website quickly, painlessly, and (sometimes) without spending a dime. Thanks to its mind-bogglingly simple premise, its user base is rising faster than ever. This brings us to these key WiX statistics.

Today, we’ll uncover all the essential WiX-related details you must know—how it works, how popular it is, who it is for, and what’s to come.

Let’s jump right in with some:

Exciting Facts About WiX Users (Editor’s Choice):

  • WiX is currently the biggest website builder in the world.
  • It powers more than 7 million websites.
  • More than 200 million people use the platform. Around 5.5 million of those are premium users.
  • 2% of all world’s websites run on WiX.
  • WiX gets 45,000 new users every single day.
  • The platform is used in 190 countries and 30 languages.
  • The US has almost 30,000 live WiX websites.

2022 WiX Statistics

So what exactly is WiX, and how it’s doing in 2022? You’ll learn all about that in the following section.

1. Avishai Abrahami, Nadav Abrahami, and Giora Kaplan launched WiX in 2006.

(Source: WiX)

First things first, when was WiX created? It was created in 2006, believe it or not, by accident.

The three developers were initially setting up a website for another startup. During the process, they realized how difficult, costly, and frustrating all of it is. That’s when they decided to start working on WiX instead.

That probably answers your next question—”What is WiX.com used for?” If not, we’ll put it simply, WiX is a website builder. It’s not a content management system (CMS), and it doesn’t require any coding or design experience. Instead, it makes website-building accessible for anybody, basing its approach on the self-explanatory “what you see is what you get” (WYSIWYG) principle.

2. WiX has both free and paid versions.

(Source: WebsiteBuilder)

You can even use the website builder entirely for free. However, this comes with significant limitations. For starters, free WiX users can’t create a custom domain for their website, meaning you’ll have to stick to a WiX subdomain unless you subscribe to a paid plan.

Additionally, you’ll have to bear with ads on every single page. You also can’t create your own online store and have no access to analytics such as site visitor statistics. Bandwidth and storage capabilities are severely limited as well, unfortunately.

3. At the end of May 2022, 2.3% of all websites used WiX.

(Source: W3Techs)

For most websites, there’s an easy way to know which CMS is used to create them. Even though this one isn’t a CMS, the latest WiX statistics suggest it powers 2.3% of all websites worldwide.

This may not seem like a considerable number, but keep in mind that it’s rising pretty rapidly. For reference, it passed the 2% mark in early March 2022. In comparison, at the beginning of May 2021, it was barely higher than 1.5%.

4. There are more than 7 million websites that use WiX.

(Source: BuiltWith)

To be even more precise, 7,043,216 websites used WiX in March 2022. WiX is a simple and popular tool, and the website allocation reflects that.

Fun fact: In the same period, 4,000 out of the top 1,000,000 websites were powered by WiX. Additionally, 629 were in the top 100,000 and 91 in the top 10,000.

5. Having overtaken Squarespace, WiX is now the world’s most prominent website builder.

(Source: Tooltester)

Currently, WiX’s market share is at 3.4%. Squarespace, WiX’s biggest competitor, is trailing behind with 3%. The former has had its ups and downs, while the latter just keeps rising. WiX overtook Squarespace in 2020 and has held the lead ever since.

If you’re wondering why their shares are so low, that’s because these website builders have to compete with CMSs. A rather unfair battle as the two systems are pretty different. Additionally, WordPress boasts an impressive 64.1% market share, and Shopify comes second with a 6.4% share.

6. When we consider only website builders, WiX’s market share reaches 37%.

(Source: Kinsta)

These WiX stats just keep getting better. Don’t be surprised—we’ve already told you this is the world’s most popular website builder.

Squarespace takes second place with its 20% market share, the GoDaddy Website Builder comes third with 11%. Weebly (9%) and Jimdo (4%) make up the top five, while the remaining 19% belong to other smaller builders.

7. WiX boasts more than 900 templates.

(Source: WebsiteBuilder)

A WYSIWYG approach is not enough for a website builder to be deemed easy and pleasant to use. What else is needed? For starters, a plethora of templates and themes that make the design process quicker and more accessible.

Luckily, these WiX statistics gladly report that the builder is doing great on this front as well. With over 900 templates to choose from, chances are you’ll be able to find at least a few that are right up your alley.

8. WiX’s 2020 revenue reached an impressive $989 million.

(Source: Tooltester)

The platform has two primary sources of money—premium WiX customers and ads. All this is further proof of its number one spot on the most popular website builder list. What’s more, its revenue is significantly larger than that of its biggest competitor, Squarespace, which gained only $621.1 million in 2020.

Unfortunately, none of these could measure up to CMSs and their revenue. For instance, even the second-largest CMS, Shopify, made $2.9 billion that same year.

9. WiX went public in 2013.

(Source: Tooltester)

At the time, a single WiX share was even less than 20 bucks—its cost was a measly $17.30. It kept growing over the years, reaching $162.87 by the end of 2021.

However, its value fell in 2022. As of May 2022, a WiX share is worth $67.35. If nothing else, it’s still more than three times what it was in the beginning.

WiX Users

The platform’s users are the driving force behind it.

The service is so straightforward and pleasant to use that people just keep coming.

Let’s learn more about them—how they use the platform, where they come from, and why they like WiX.

10. According to its own report, WiX has over 200 million users.

(Source: WiX)

The builder is far from an overnight success. It didn’t get to the first-million-user mark until 2009, but then it took just two years to multiply that number by 10, reaching 10 million in 2011. WiX hit the 50 million mark in 2014.

Most notably, the platform gained 31 million new users in 2020 alone. Its 2022 user count is still unknown, but the company reports it surpassed the 200 million mark in 2021.

Its simplicity, free plan, and excellent marketing strategy and user experience might have something to do with it.

11. Over 45,000 new WiX users hop in every day.

(Source: ThriveMyWay)

WiX is still far from being the most preferred website creation service there is. However, it’s been gaining popularity for a while now, especially in 2022.

On average, at least 45,000 people start using the platform each passing day. Apparently, WiX’s formula might indeed be a winning one.

12. Additionally, users install over 44,000 WiX apps every single day.

(Source: WebsiteBuilder)

WiX relies on its apps to make the whole experience richer. Among them, users can find themes, metrics, and even live chat. The latter are most useful for WiX stores, which is probably what makes apps so popular altogether.

There are both free and paid versions. Fortunately, paid apps usually come pretty cheaply—they’re sometimes worth even less than $4.

13. WiX is used in 190 countries.

(Source: WiX)

WiX’s widespread accessibility contributes to its appeal. You can access it from any point in the world, and that’s not even all—its stores are available in 30 different languages. All this makes the experience simpler not just for creators but also for users.

What’s more, the company itself reports its services are used in at least 190 different countries.

14. The US has 27,508 live WiX websites.

(Source: BuiltWith)

Not much is known about WiX demographics. The probable reason is that the service is being used worldwide, meaning gathering detailed data is much more complicated and tricky.

However, we do know the number of WiX websites each country can pride itself on.

So the US is evidently taking first place with 27,508 live websites. After the States, we have the UK (2,938), Japan (1,790), and South Korea (1,650). Only three more countries (Russia, Canada, and India) worldwide have more than 1,000 websites running live on WiX.

15. WiX has over 5.5 million premium subscriptions.

(Source: DigitalGYD)

The beauty of WiX is that you can use it entirely for free. Even though you would have to suffer through the ads, not having to pay anything seems like a pretty good deal. Probably that is why WiX’s premium users didn’t gather that fast.

The platform didn’t even have 300,000 in 2011. However, things went uphill from there. In 2017, they reached the 2.5 million mark. But that’s not all. The count jumped to a staggering 4.2 million in Q1 2019—a 21% increase in just a year. In Q2 2019 alone, WiX gained 132,000 premium subscribers.

In 2021, the company reported having approximately 5.5 million premium users.

Wrap Up

Although WordPress continues to rule the website kingdom, it’s still pretty different from WiX.

The upside is that WiX is targeted toward a somewhat different audience as well. So then, it’s no surprise when we see the platform keeps growing in popularity and usage.

If you’re still wondering why, just refer to our collection of the latest and most important WiX statistics above.

Numbers don’t lie—WiX is bound to grow even more prominent in the coming years. A trend like this seems unstoppable for a reason.

Nick Galov
Nick Galov

Unaware that life beyond the internet exists, Nick is poking servers and control panels, playing with WordPress add-ons, and helping people get the hosting that suits them.