29 TikTok Statistics to Read On Repeat in 2023

Updated · May 20, 2023

Let’s play Heads Up! You’re an app that makes 689 million people do weird dances and acts and record themselves for everyone to see.

Did you guess it?

That’s right—it’s TikTok.

The app started with a younger audience—60% of those 689 million are Gen-Zs. But TikTok statistics reveal that users are growing older with the app. Plus, more Millennials are showing interest in it.

TikTok broke a record at the beginning of 2020, becoming the most downloaded app.

Keep reading for more details on TikTok demographics, revenue, and growth.

Chattingly Charming TikTok Statistics (Editor's Choice):

  • TikTok has 689 million monthly active users around the world.
  • 48% of TikTok users are between 18 and 29.
  • Nearly 60% of users are Gen Zers.
  • In the first year of its existence, TikTok reached one million views per day.
  • TikTok has more than two billion downloads.
  • The average user spends 52 minutes a day on the platform.
  • The top TikTok persona Charli D’Amelio has 132.7 million followers.

Amusing TikTok Stats 2022

Dive into the freshest, most interesting TikTok info.

1. The TikTok app has more than 2.5 billion downloads.

(Source: WallarooMedia)

Half a million of the users come from India, 130 million—from the US, and 180 million—from China.

TikTok’s popularity broke a record in the first quarter of 2020 when it reached 315 million downloads. That’s more than any other app has ever achieved in a quarter!

In June 2020 alone, almost 90 million people installed the app. In January 2021, there were more than 60 million downloads.

2. TikTok was the most downloaded app in 2020.

(Source: StartUpBonsai)

The pandemic was one of the worst things that could happen to humanity. But for entertainment apps like this one, it was a blessing.

People found comfort and distraction in TikTok videos, and the app’s popularity skyrocketed.

3. More than one billion videos are watched on the app daily.

(Source: OmnicoreAgency)

Ever wondered how many videos are on TikTok? Well, the exact number is hard to pinpoint. But judging by the number of views per day, there are millions of videos uploaded daily.

As of June 2020, the most popular category was entertainment-related content, with over 443 billion hashtag views altogether. The second most-watched category is dance videos, with more than 150 billion hashtag views.

4. Users open the app eight times a day.

(Source: WallarooMedia)

TikTok statistics show that the most avid users are between four and fifteen years old. They spend 80 minutes per day on the app on average.

5. The average user spends 52 minutes a day on the platform.

(Source: Oberlo)

TikTok statistics are very impressive. The only platforms that beat its record are Facebook and Instagram.

The average time spent on Facebook is close to an hour, and on Instagram—about 53 min a day. That said, people spend a little less time on Snapchat—49 min daily.

6. TikTok is available in 155 countries.

(Source: OmnicoreAgency)

TikTok has come a long way. Its forerunner in the West was Musical.ly, and in the East—Douyin.

Although TikTok is not available in China, its alternative—Douyin—has even more users than TikTok does worldwide.

7. The app is accessible in 75 languages.

(Source: OmnicoreAgency)

Where is TikTok from? The company which owns it, ByteDance, is based in Beijing, China.

That said, the app’s popularity and success made it possible to launch it in 74 more languages around the globe.

8. TikTok is the most downloaded app on the Apple App Store.

(Source: Oberlo)

TikTok holds the record for the most downloaded app on the Apple App Store for five consecutive quarters.

TikTok stats reveal that in Q1 2019, it set a record of 33 million downloads. This was more than YouTube, Facebook Messenger, Instagram, and WhatsApp had at the time.

9. TikTok is the third most downloaded app on Google Play.

(Source: Oberlo)

Apparently, Android users are bigger fans of WhatsApp and Facebook Messenger. These apps hold the first two most downloaded apps on the Google Play Store.

10. TikTok is the second biggest app in consumer spending.

(Source: Hootsuite)

Consumers spend the most money on Tinder.

TikTok comes second—before YouTube, Netflix, and Disney+, among others.

TikTok User Stats

Keep reading to find out what demographic uses TikTok, who is the No 1 TikTok user, and more.

11. 69% of users are between 16 and 24.

(Source: StartUpBonsai)

TikTok was intended for and initially popularized among younger children. However, its users seem to stick with it, growing older together with the app.

And its recent success brought in people of all ages. Let’s check out the rest of the TikTok users by age.

12. 62% of US users are aged 10-29.

(Source: Oberlo)

TikTok’s creators had kids under the age of 18 in mind when developing the app. Their strategy proved to be successful, as more than half of the users are below 30.

Only 7% are older than 50.

13. TikTok’s older US user base reached 14.3 million in 2021.

(Source: Oberlo)

TikTok facts reveal that the app had only 2.6 million adult users in 2017. One of the main reasons behind this increase is the company’s collaboration with The Tonight Show starring Jimmy Fallon.

The show promoted TikTok challenges to viewers, and the app’s popularity grew exponentially. In September 2018, there were more than 14 million adult users in the US.

14. 61% of US TikTok users are women.

(Source: Influencer Marketing Hub)

TikTok gender statistics show that males account for only 39% of its user base.

Looking at social media adult users in the US, 24% of females have been on TikTok. This is higher than Twitter’s 22%. In comparison, 17% of male adults on the internet have used the app.

Note that this is without taking into account the large portion of TikTok users under 18.

15. In 2019, 55% of all TikTok users have created a video.

(Source: BlogGWI)

TikTok statistics show that 68% of account owners have watched a video, and 63% have liked at least one.

No other app has these many active users making videos. The reason is the ease with which the videos can be created on the platform.

16. 90% of users are on the app daily.

(Source: Influencer Marketing Hub)

And nine out of ten access the app to watch or create videos more than once per day.

17. The average engagement rate on the app is 17.5%.


How do you check your TikTok stats?

First, you have to press the “Me” button and find the video you want to check. Next, click the three horizontal buttons at the bottom right and then tap on “Analytics” at the bottom left.

Alternatively, you can calculate your videos’ engagement rate by dividing the sum of comments, likes, and shares by the number of views.

TikTok is the social media app with the most engagement. It has increased by more than 1,530% from 2017 to 2019 in the US.

In comparison, Instagram’s engagement rate increased by only 6%, while Facebook’s decreased by 26%.

18. The app has over one billion monthly active users worldwide.

(Source: Influencer Marketing Hub)

What rank did TikTok have in 2018?

Well, the platform was pretty popular even back then.

In 2018, it had more than 500 million monthly active users. In 2021, that number surpassed 1.1 billion.

19. TikTok is banned in India.

(Source: Influencer Marketing Hub)

There were over 200 million users when the government banned the platform in June 2020. This was a result of the border conflict between India and China at the time.

Before it was banned, TikTok was the most downloaded app in India, with more installs than in any other country.

20. Only 40% of users are outside of China.

(Source: StartUpBonsai)

The app is most popular in its home country, with 60% of users being from China. TikTok stats from 2019 show that eight out of ten minutes spent on the app came from within China.

21. 89% of US citizens recognize the TikTok brand.

(Source: HootSuite)

In the first half of 2020, TikTok’s brand awareness increased by 12%.

22. Almost 66 million of TikTok’s active monthly users are in the US.

(Source: SproutSocial)

TikTok stats reveal that most users are outside the US—quite unusual for a social media platform. That said, the app’s popularity in the US is still impressive.

(Source: OmnicoreAgency)

In the video, Bella is lip-syncing to the “Sophie Aspin Send” by Millie B. It had 43 million likes and 520 million views.

That brought her worldwide fame in a very short amount of time. Still, although Bella’s in the charts, the TikToker with the most followers is Charli D'Amelio.

24. The K-pop band BTS reached one million followers in a record time.

(Source: Guinness World Records)

The band was the first TikTok account to ever reach one million followers in only three hours and 31 minutes.

TikTok Revenue

How much is TikTok worth? Find out below.

25. ByteDance’s revenue for 2020 was $34 billion.

(Source: CNBC)

TikTok’s owner marked a 111% year-on-year revenue growth. The company’s gross profit rose by more than 90%, reaching $19 billion. The operating loss accounted for just over $2 billion.

26. TikTok owner ByteDance’s valuation reached $400 billion in October 2021.

(Source: BusinessofApps)

This shouldn’t come as a surprise after the staggering progress the app made during the Covid-19 pandemic.

Everyone looking for a way to kill time dancing and creating videos on the app was on TikTok!

27. Influencers charge more than $2,500 per post.

(Source: Influencer Marketing Hub)

Well, not every influencer, but those with over one million followers. Given that there are accounts with over 130 million subscribers, that number is not impossible to reach.

28. TikTok surpassed 100 million users in the US.

(Source: Backlinko)

TikTok holds a huge share of the US market. As of 2021, it accounts for more than 37% of the 267.6 million mobile internet users in the US.

29. The first three seconds of a video are crucial.

(Source: TikTok)

How do you advertise goods on TikTok? For starters, showcase the product at the beginning of the video.

People’s attention span is short. They’re more likely to watch the entire video if they find the first three seconds amusing.

Wrap Up

I’d be lying if I said I imagined TikTok having this much influence on our daily lives. TikTok statistics reveal it managed to surpass in popularity some of the top platforms around.

Most importantly, TikTok is still growing!

What will become of it? Only time can tell.

Nick Galov
Nick Galov

Unaware that life beyond the internet exists, Nick is poking servers and control panels, playing with WordPress add-ons, and helping people get the hosting that suits them.