23+ Search Statistics You Must Know in 2023

Updated · May 20, 2023

Whether you’re a marketer or an entrepreneur with an online business, keeping up with the latest search statistics can help you stay on top of your game.

The number of internet users reached 4.72 billion in April 2021.

Most people begin their online journey from Google—the platform has become almost synonymous with the internet.

Other search engines like Bing, Yahoo, Baidu, Yandex, DuckDuckGo, CC Search, and Ask also play their role on the market.

The search engine you choose will influence your digital marketing strategy greatly.

Here are a few interesting search stats that show the latest trends and numbers to help you make that decision.

The Most Telling Search Statistics of 2022 (Editor's Choice)

  1. 93% of the entire web traffic comes from search engines.
  2. Google records nearly 3.5 billion searches in a day.
  3. Google processes over 40,000 searches in a second.
  4. Google receives 1.2 trillion searches every year.
  5. More than 60% of all searches are done on mobile devices.
  6. Over a third of Google’s total search queries consist of four or more words.
  7. Over 75% of all 6 billion searches made every day come from Google.
  8. 30% of all global web traffic in 2019 was generated from organic web searches.
  9. As of April 2021, Google receives 92% of all search queries.
  10. More than 90% of websites get no traffic from Google.

Search Engine Statistics 2022

Search statistics give an insight into user behavior and organic search rankings.

This can help you optimize your website and improve your business by using these resources more effectively.

Let’s begin with some general search stats before we get into the specifics of the search engine demographics, trends, and market share.

1. Google holds a whopping 92.24% of the market share worldwide.

(Source: StatCounter)

It is a well-known fact that the majority of search engine traffic comes from Google. So it isn’t surprising that this platform dominates the market too.

Bing takes second place with only 2.29%.

Next comes Yahoo with 1.52%.

2. 1,034 billion people visited Bing in January 2021.

(Source: Backlinko)

With such a small percentage of the market share, it might come as a surprise how many people use Bing.

The platform is most popular in the US—85% of its total users come from there.

However, both in the US and worldwide, some of the top searches on Bing are related to Google-owned products—e.g., Gmail and YouTube.

3. The Bing revenue in 2020 was $7.74 billion.

(Source: Backlinko)

Comparing Bing vs Google usage, the latter is the indisputable winner. Still, as per Search engine statistics, Bing manages to rank second in revenue, with a 1.47% increase from $7.63 billion in 2019.

4. 85% of Bing and 50% of Google users come from the US.

(Source: Aborg)

Bing searchers are generally less tech-savvy. The majority are older than 35 years and more likely to have children.

Google is more popular worldwide—it dominates the market in nearly all countries. Its users are slightly younger, more educated, and tech-savvy.

Still, search statistics show that pay-per-click advertising is cheaper and less with Bing. That’s another factor you should consider when choosing a platform to advertise your business.

5. The word “YouTube” has a search volume of 1,361,079,416 globally.

(Source: Ahrefs)

Statistically, YouTube is the second-biggest search engine.

The other top internet searches on Google include “Facebook,” “Google,” and “Gmail.”

The total search history is very similar in the US alone. The only difference is that “Amazon” comes in third instead of “Google.”

6. 29% of words with 10,000+ searches are made up of three, four, or five words.

(Source: Ahrefs)

Recent search stats debunk the myth that shorter search queries bring in more traffic. Long-tail keywords have a higher conversion rate and are more useful for SEOs.

Of course, overly long keywords can get too specific, so the key is in moderation.

Search Engine Market Share

As we saw earlier, the Google market shares are way higher than those of other search engines—over 90% globally.

Let’s break down those numbers to see where that traffic comes from and who holds the rest of the shares.

7. Google generated 61.7% of the search queries in the US in January 2021.

(Source: Statista)

In comparison, Microsoft Sites handled 26.3% of the US search queries during that same period.

Other search engines that made it to the list include Verizon Media, Ask Network, and AOL Inc, but their contributions are negligible compared to Google.

8. In 2020, 95.47% of desktop search traffic in India came from Google.

(Source: Statista)

Although it’s considerably high almost everywhere, the number of Google users varies between countries.

When it comes to desktop search engine usage, Google is the indisputable winner in India. The picture is very different in China—the platform ranks the lowest with only 10.06%.

9. Google holds 94.99% of the mobile search engine market share in April 2021.

(Source: Statscounter)

Mobile search statistics also reveal that Baidu accounts for 1.98%, Yahoo for 0.85%, Yandex for 0.62%, and DuckDuckGo for 0.45% of the market.

Google Search Statistics

As becomes clear from the search statistics we discussed so far, Google’s role in the search engine market is of great importance.

Let’s explore what’s behind the most notable Google searching statistics.

10. Google’s revenue in the first quarter of 2021 is $55.3 billion.

(Source: Statista)

Google ranks first in this and many other categories amongst the 140+ search engines worldwide. It achieved a remarkable increase in revenue from $41 billion to $55.3 billion in only one year.

Considering how many people use Google on a daily basis, these numbers are not that surprising.

11. The number of Google search queries grows by around 10% per year.

(Source: Oberlo)

Starting from only 10,000 queries a day in 1998, this platform is now a search engine giant and it keeps expanding.

Considering the fast growth rate at the beginning of the century, how many Google searches per day do we have in 2022?

The latest data shows that people conduct 3.5 billion Google searches per day. Now that’s a noticeable number!

12. The average person uses Google around four times a day.

(Source: Backlinko)

But how many people use Google a day?

The company doesn’t always announce its data publicly, so it’s not easy to make precise calculations.

What we do know is how many searches have been made on Google overall and the average number of queries per person. Based on that information, it has been estimated that around 1.7 billion people perform at least one search every day.

13. How many searches does Google have in the US?

(Source: Statista, Statista)

In January 2021, Google processed 12.69 billion search queries in the US alone. This is 61.7% of the total desktop search engine usage and 93.22% of all mobile searches.

14. Google rankings are based on around 200 factors.

(Source: Backlinko)

Apart from the logical and well-known strategies of link building and creating high-quality content, there are numerous other aspects you should consider when making your web page.

Website traffic statistics and Google update announcements reveal some of the most important factors. Little tweaks on the domain, site, and page levels, such as using keywords in the subdomain, can make a huge difference.

15. Only 0.78% of people click on a website from the second page of Google results.

(Source: Backlinko, Safari Digital)

Google search stats reveal that 92% of the internet traffic goes to the first page of results. The top page is ten times more likely to get clicks than the one in the tenth position.

Search engine optimization strategies come into play to help you increase the visibility of your website.

But what are the chances of ranking among the top results?

16. 95% of the newly published web pages don’t make it to the top ten results from searches on Google.

(Source: Ahrefs)

Even with the help of SEO strategies, only around 5.7% of the web pages manage to reach the top ten Google results within the first year of their existence.

Searching statistics also reveal that nearly 60% of the web pages that rank high are at least three years old.

17. Users are five times more likely to take action on pages with video content.

(Source: Safari Digital)

According to Google search statistics, web pages with videos tend to have higher conversion rates than text-based content only.

Visuals, in general, keep visitors engaged with your site. Video content is more effective, but only if it doesn’t affect the speed of the page.

18. “Google” was the most commonly googled word in 2020.

(Source: Statista, Statista)

This bizarre query was followed by the word “Facebook,” which reached 93% of the search volume of the winner.

Examined by topic, the most common searches worldwide in 2020 were translation-related, amounting to 13% of all queries. Social media searches came in second with 11%.

19. The largest number of Google visitors comes from the US.

(Source: Statcounter)

Definitely not a surprising fact. Google holds 88.83% of the search engine market share in the US.

The second position is taken up by Bing with a 5.47% market share.

After discussing the most notable Google trends and facts, it’s time to take a look at what the future holds for search engines.

20. 82% of business owners were satisfied with the effect of their website optimization strategy.

(Source: Safari Digital)

SEO stats reveal that 61% of marketing experts believe that following SEO standards and trends is the key to increasing profit rates. In fact, businesses already invest 41% of their budget on average in search engine optimization.

21. 54.61% of the online web traffic comes from mobile users.

(Source: Statscounter)

The traffic generated by desktop users for the period April 2020-April 2021 is 42.63%. Meanwhile, people searching on mobile devices accounted for more than half of the web traffic for the same year.

Given the continuous rise in the use of mobile phones, this number will grow even more in the upcoming years.

22. Around 51% of users prefer mobile-friendly websites.

(Source: Safari Digital)

The latest search engine trends show the increasing importance of mobile devices.

People not only perform searches from their phones more frequently but trust the sources optimized for mobile use more.

23. Mobile searches about product reviews have increased by 35% since 2019.

(Source: Safari Digital, Google)

69% of mobile users report their decision whether to buy a product from a website depends on how well the review answers their questions.

These SEO statistics highlight the growing importance of optimizing sites for mobile users and tailoring them to their needs.

Wrap Up

Search statistics reveal that Google is the leader among search engines. Although some users and businesses prefer other search engines, the giant has established total dominance over the market.

For that reason, SEO statistics and trends also revolve predominantly around Google’s algorithm.

The facts we reviewed above suggest that this tendency is bound to continue.

Branko Krstic
Branko Krstic

Branko is a round-the-clock tech geek and loving it. His ideal vacation destination is the Akihabara District (or really any place he can take his computer). If there’s a server out there, count on him to find out what it’s made of… and tell you all about it.