25 Magento Statistics You Need in 2023 to Boost Your Online Business

Updated · May 20, 2023

Magento—or Adobe Commerce, as it is now known—is an open-source PHP-based ecommerce platform and one of the most popular content management systems (CMS) for online shops worldwide.

These Magento statistics for 2022 are meant to familiarize you with important aspects related to the platform, including its global usage, growth in popularity, and the key reasons behind this growth.

Magento has belonged to Adobe since mid-2018, and the parent company’s resources are expected to build on the platform’s strengths and make it an even bigger ecommerce phenomenon.

There’s a good chance your business can benefit from Magento as well.

  • Merchants using Magento grow 3 times faster, on average
  • Magento powers 0.7% of the internet
  • That accounts for 12% of all ecommerce sites
  • Or 1.2% of the CMS market
  • These numbers are likely to grow as Magento adoption nearly doubled between 2017 and 2018
  • To be precise, over 250,00 active sites use Magento
  • Only 11,000 of those run on Magento 2, though

As usual, for your easy reading, we have broken down these statistics into three broad categories, beginning with Magento usage statistics. These data points can position Magento in a better context for your business.

Please, keep in mind that not all hosts reviewed here at Web Tribunal are suitable for large Magento stores.

The CMS is very powerful and versatile, but it is not a light application. Some of the hosts that cater specifically after Magento include SiteGround and InMotion Hosting.

2022 Magento Usage Stats

Magento is one of the most powerful ecommerce solutions, but this brings along a certain degree of complexity.

1. Magento powers 0.7% of the internet.

(Source: W3Techs)

This might not seem like much, but in raw numbers, this is nothing to sneeze at. Considering there are over 1.5 billion websites in total, you get an idea of how many websites use Magento already. This is impressive also because it is mostly an ecommerce-specific software, unlike WordPress or Drupal.

2. 11% of the websites using Magento are based in the US.

(Source: BuiltWith)

While the largest number of websites based on the Magento platform comes from the US, the usage data shows a widespread across the world. Apart from Magento’s popularity in Western Europe, it is also used by many e-retailers in South America, India, Africa, and Russia.

3. Magento has a 1.1% share of the CMS market.

(Source: ToolTester)

Magento is used on 1.1% of sites running CMS, which is about 0.4% lower than last year. Shopify has a slightly higher share of the CMS market at 5.6%.

(Source: CloudWays)

If we track ecommerce websites exclusively, the Magento vs. Shopify duel tilts in favor of the latter. Magento accounts for 9% of the ecommerce market (including open-source and enterprise versions). WooCommerce accounts for 30%, and Shopify, 18%.

5. More than 250,000 merchants worldwide use Magento as their ecommerce platform.

(Source: Magento IT Solutions)

According to data from Magento itself, there are more than a quarter of a million merchants that rely on this powerful CMS to run their online businesses.

6. The number of Magento sites has nearly doubled between March 2017 and August 2018.

(Source: BuiltWith)

In fact, according to data from BuiltWith, the number of Magento-based websites is even more impressive. This growth is not a recent phenomenon, either. Magento’s usage has been experiencing massive growth since 2011.

7. Among the top 10K web stores, Magento has a share of 7%.

(Source: BuiltWith)

The usage data only improves when we consider online stores with the heaviest traffic. WooCommerce’s lead dips here, with a share of 8%. Shopify comes first place at 19%.

8. 202 Magento users are in the Internet Retailer Top 1000 list.

(Source: Adobe)

More than 20% of the top 1000 e-retailers in the US and Canada use Magento, making it the most popular ecommerce CMS. The 2018 figures are not in yet, but this share is expected to have gone up. So, while it is hard to say with absolute certainty what is the best CMS for ecommerce, Magento usage data gives you something to think about.

9.  The majority of Magento users are in the United States, with 74,296 sites.

(Source: CreativeMinds)

The country with the second most sites powered by Magento is the United Kingdom, with just under 16,000. The third is Germany, with roughly 13,000 Magento-powered sites.

10. Stores from the Americas and Europe hold 9 of the top 10 spots for Magento-powered stores.

(Source: CreativeMinds)

Magento scores highly in the B2B ecommerce segment as well. At 14%, its share isn’t as impressive as in the case of B2C but is enough to make it the top dog, beating some obvious contenders.

11. Top names like Ford, Omega Watches, Christian Louboutin, and Bulgari use Magento.

(Source: Paul Rogers)

Some other amazing Magento sites include Liverpool FC, Pepe Jeans, Land Rover, and Harvey Nichols. Endorsement from brands that are popular across the globe and experience regular heavy traffic has gone a long way in encouraging other merchants to move to Magento.

12. Nearly 7,500 customers have migrated to Magento from OpenCart, osCommerce, and VirtueMart in the last year.

(Source: BuiltWith)

Magento seems to experience higher-than-average inward migration in the ecommerce ecosystem. It has gained nearly 7,500 merchants from just three other CMSs in the last year. The only platform where there’s a substantial net outward migration is WooCommerce Checkout.

13. Magento handles over $155 billion in transactions every year.

(Source: Magento.com)

Magento website stats indicate that the digital commerce platform sees transactions of gross merchandise volume of more than $155 billion every year. In terms of absolute value, that is more than a third of the volume handled by the top 1000 e-retailers in the US and Canada. This should be enough to inspire a rethink in anyone who believes Magento is a niche player in ecommerce.

14. Worldwide online ecommerce sales on Magento are expected to grow to $224 billion by 2020.

(Source: CreativeMinds)

According to an estimate from 2016, this merchandise volume will go well beyond the $200 billion mark by 2020. Newer data indicates Magento is very much on track to achieve these figures.

15. The number of online shoppers served by Magento merchants is expected to increase by 200% between 2016 and 2020.

(Source: CreativeMinds)

According to Magento usage statistics, the rapid growth in monetary value seen above is matched by the growth in customers that interact with the platform. This threefold rise to a little over 100 million customers is still a drop in the sea, considering the nearly 3 billion online shoppers expected worldwide by 2020.

Magento Infographic:

Key Magento Advantages

Magento is an extremely powerful ecommerce solution that only grows in popularity. Its advantages are undeniable.

16. Merchants that use Magento grow three times faster on average.

(Source: Magestore)

Merchants using Magento generally report three times improved growth in the value of transactions after migrating to the platform. If you complete a move to Magento with all the omnichannel solutions offered by the platform, the gains can be much higher.

17. Time-to-value/investment payback with Magento is approximately 5.2 months.

(Source: Magento.com)

The gains mentioned above start showing up quite fast as well, based on Magento statistics. In less than half a year, your investment in Magento is recovered by the increase in business it brings you.

18. Magento attributes its success to focusing on a high level of usability and customization.

(Source: Customer Think)

Other important advantages of using Magento include full ownership of your web app or website (compared to SaaS solutions), enhanced functionality for mobile devices, easy customer segmentation possibility, SEO-friendliness, and security.

19. There are 4,136 extensions available at the Magento marketplace.

(Source: Magento Marketplace)

The extensions are exclusively for Magento 2.3 and above. It's a truly extensive offer worthy of the top e-commerce platform. But that's not all!

20. Magento also offers the use of thousands of themes and templates.

(Source: Theme Forest)

Most of these themes are available through independent developers. Using these themes, businesses can deliver specific experiences their customers demand while differentiating their brands. Many competing ecommerce platforms discount the importance of different themes and templates and are suited for smaller, lower-complexity merchants.

General Magento Statistics

Magento enters the second decade of its existence

21. How long has Magento been around? For wide public use, since 2008.

(Source: Wikipedia)

Magento officially started development in early 2007, while the first beta version came out later that year. The first official release was on March 31, 2008. It was originally developed by Varien, Inc, a California-based company, with assistance from volunteers.

22. Magento was acquired by Adobe in 2018 for $1.68 billion.

(Source: Mashable)

eBay acquired 49% and then full ownership of Magento in 2011. Magento was spun out as an independent company by the new owner Premira PE fund in 2015. Adobe’s acquisition of the company was announced in May 2018 and finalized a month later. Interestingly, Adobe has repeatedly stressed its faith in the open-source model followed by Magento, backing the latter’s core team completely.

23. Magento provides two separate solutions: Magento Open Source and Magento Commerce.

(Source: Medium)

Magento Open Source allows developers to implement the core files and extend the functionality by adding new plugin modules. It also requires you to buy your own hosting – usually a high-end VPS or dedicated server. Unmanaged cloud is also very popular among technically experienced users. The latter is an on-premises platform based on Magento Open Source, but is not free and has more features and functionality meant for large businesses.

24. Magento has more than 300,000 developers worldwide.

(Source: Magento.com)

Like any successful open-source product, Magento prides itself on its large and widely spread developer base. In the Magento vs. Shopify debate, the former scores very high in this department. Shopify uses a proprietary coding language with limited developer support. This makes it challenging for merchants on Shopify to find developers for project assistance.

25. Magento has over 1,300 partners globally.

(Source: Magento.com)

Magento’s partnership model attracts independent companies to join the ecosystem. These partners assist merchants with Magento Commerce projects ranging from site design, implementation, support, and merchandising to leveraging the most mission-critical, innovative business technologies.

Key Takeaways from Magento Statistics 2022

  • Magento’s share of the internet, or even the CMS market, is not particularly impressive.
  • With that said, its advanced features for the ecommerce segment make it the platform of choice for some of the most successful merchants around the world. This is coupled with a better-than-the-market growth rate.
  • Magento’s features address important online business concerns like customization, user segmentation, control, SEO, and security.
  • Magento statistics also show that businesses tend to do better in terms of growth in transaction value and customer reach when they use this platform when compared to those who choose one of the alternatives.
Nick Galov
Nick Galov

Unaware that life beyond the internet exists, Nick is poking servers and control panels, playing with WordPress add-ons, and helping people get the hosting that suits them.