The Pros and Cons of Blogging: Is It Worth It?
Updated · Mar 06, 2023
Blogging is one of the most popular ways to share your thoughts and ideas with the world. But is blogging worth it?
That depends on several factors, including your goals, budget, and dedication to the project.
Today, we'll go over the good, the bad, and the ugly aspects of blogging—no sugar-coating.
We'll also give you some tips on getting started and recommend some budget-friendly tools that every blogger should have in their toolkit!
The Good: Why Start a Blog?
A blog is like a digital journal that you make available for anyone to see. Currently, there are 600 million blogs on the internet.
But why is blogging such a widespread activity?
What do bloggers have to gain from it?
Blogging Can Be Fun
One of the best things about running your blog is that it can be as fun or as serious as you want it to be. You can blog about anything that interests you, whether it’s your daily life, a hobby, current events, or even just your thoughts on a particular subject.
There are no rules when it comes to blogging, which is why so many people enjoy it.
You can express yourself however you want, and there’s a good chance that someone out there will appreciate what you have to say.
You Can Reach a Large Audience
Another great thing about blogging is that it allows you to reach a large audience of people who may not otherwise have the chance to hear your voice. Anyone in the world can read your blog as long as they have an Internet connection.
This makes blogging a great way to connect with people who share your interests—they could be new friends, potential business partners, or even someone in the academic world.
Blogging Is Good for Business
If you’re running a business, large or small, you should definitely have a blog as part of your marketing strategy. Your blog can serve as a platform to promote your products or services, and it can help you build relationships with your customers.
A well-written blog post can also be a great way to show off your expertise in your field, which can help attract new leads.
Plus, if you have a website for your business, having a blog will give people another reason to visit it—and that means more opportunities for you to make sales.
You Can Hone Your Skills
Whether you’re interested in writing, designing websites, or figuring out SEO, blogging can help you sharpen these skills.
Even if you aren’t particularly well-versed in any of these areas, to begin with, don't worry. No one is grading you.
Learn at your own pace, experiment freely, and explore your interests—your blog is your playground.
And you’ll quickly find yourself getting better at all of the above.
The Bad: How Do Blogs Work?
Now that we’ve covered some of the good things about blogging let’s move on to the not-so-good.
While blogging can be a fun and rewarding experience, it’s essential to understand that it takes time, effort, and commitment to make it work.
Blogging for a Spoilt Audience
One of the biggest challenges you’ll face as a blogger is getting people actually to read your blog.
Let’s face it, there are millions of fun blogs out there competing for attention, and it can be tough to stand out from the crowd.
Recent studies show that the average reader only spends 37 seconds reading an article or blog post. That’s not a lot of time to make an impression!
To make matters worse, unless you're an SEO master or you employ some profound marketing techniques, you'll have a hard time getting people to come across your blog in the first place.
Blogging Is Time-Consuming
If you’re not prepared to invest the necessary time and effort, it’s probably not worth setting up a blog in the first place.
On average, successful bloggers spend two-to-three hours per day writing new content, promoting their blog, and interacting with their audience. Not to mention the additional time spent researching, brainstorming, editing, and formatting.
You can expect to spend even more time on your site if you're blogging for money.
You Won’t See Results Right Away
Are you looking for instant gratification? Then blogging is not the activity for you.
It takes time to build an audience and even longer to start seeing any actual results from your efforts.
While it is possible to make money from your blog, most bloggers do not generate any significant income from their writing. In fact, according to recent studies, only about 1% of bloggers make enough money to support themselves.
Affiliate marketing, online ads, and sponsored posts are good options for monetizing your blog but bear in mind that the income probably won't be steady.
The Naked Truth: Is Blogging Worth It?
The answer is ultimately up to you, but we'd say it is.
For many people, blogging is a part-time hobby or side hustle that they work on in their spare time. If that's you, then you have nothing to lose and much to gain by creating a blog.
For other people, blogging is a serious undertaking intended to be profitable. If that's you, the activity will probably be more stressful but ultimately worth it if you're patient and consistent in your efforts.
A few bloggers have been known to earn up to $1 million in a year. So, rest assured, blogging does have significant monetary potential.
All the same, these are outliers. Gaining any meaningful income - true in any field, not only blogging - requires significant time and effort.
Behind a Great Blog: The Toolset You Need
If you've decided that blogging is worth it and are thinking about starting a blog in 2022, then flex those fingers and prepare yourself for a lot of work. It'll be exhausting but quite rewarding at the end of the day.
Lucky for you, some tools can get your blog a few steps closer to success while sticking to a low budget.
Let’s see what those are.
Choosing the right platform for your blog is almost as crucial to your site's success as the content itself. There are plenty of options in the market and a few factors you absolutely need to consider, like support, editability, speed, etc.
If you're willing to compromise on a bit of functionality and some ads, you could have your WiX or WordPress blog up and running at no cost whatsoever.
This is non-negotiable, even if you’re just amateur blogging for now.
Consider using a generator if you're not sure what goes into a blog’s Terms and Conditions or don't have the time to draft it from scratch.
GetTerms, for instance, is an excellent option for blogs that don't handle much of their visitors' information. WebsitePolicies might be a good option, too, if you’re working on a personal blog. Both generators are easy to use and offer basic services for free.
Your blog's success depends, to a great extent, on its ranking on search engines. You can get your blog up on Google’s search results by using the finest SEO tools.
SEMrush, for instance, is an amazing program that lets you track your progress, find the right keywords, and improve your site's visibility.
Plus, using Google Search Console is essential if you want to get an idea of how your blog is doing. The best part?
You don’t have to pay a dime.
No matter how great your content is, if it's full of typos and grammar mistakes, no one will take it seriously. Successful blogs have grammatically correct posts—that’s just the way it is.
If you don't have a human editor to proofread your posts, consider using an app or website that analyzes your writing.
Stock Photo Websites
Your blog posts will be more successful if you complement them with the perfect pictures—94% more popular, to be precise.
There are a few ways to find free, high-quality photos for your blog. Burst, for instance, offers a wide range of beautiful stock photos that you can use for free without having to worry about copyright infringement.
The Blogging Secrets: 5 Tips to Succeed
If you want to make money with blogs or even just make sure your writing is popular among the masses, here are a few key things you need to keep in mind:
- Size matters. A blog post shouldn't be too long or too short. The sweet spot is right in the middle; for instance, top-ranking content in Google is around 1,500 words on average.
- Avoid boring titles. Having a catchy, attention-grabbing title is key to getting people to click through to your blog post. And remember Tip #1: Titles with 6–13 words statistically work best.
- Write for the reader. Never forget who your readers are and cater to their interests. What would they like to read about? Do they feel more comfortable with layman's terms or fancy words?
- Social media is your friend. According to 96% of bloggers, this is one of the most effective ways to promote their blog. Utilize Twitter, Facebook, LinkedIn, and even TikTok to get people to notice your content.
- Don't be spammy. Prioritize quality over quantity. Keep it authentic, even if that means writing one blog post a week. Over time, people will come to appreciate your content and look forward to your latest posts.
So, after all this—is blogging worth it?
Blogging is a fantastic way to connect with people, build an audience, and even make some money on the side.
With the help of the tips and tools above, you can set up a successful blog without breaking the bank.
So what are you waiting for?
Unaware that life beyond the internet exists, Nick is poking servers and control panels, playing with WordPress add-ons, and helping people get the hosting that suits them.