23+ Fascinating Bing Statistics to Ping Your Interest in 2023

Updated · May 20, 2023

If you’re wondering who owns Bing and when it was created, the answer is easy—owned by Microsoft, Bing was launched in 2009.

The more interesting question, however, is: why does Bing exist when everyone seems to be using Google?

According to 2019 Bing statistics, the search engine is used by almost half of the US population. What’s more, nearly 66 million of them claim they don’t use any other search engine except Bing.

How does that happen? It’s simple—many people use Bing without being aware of it. Read the list of Bing statistics we gathered below to find out how that’s possible.

We also compare the number and demographics of Bing users vs Google users, the market share of the search engines, and more.

Fascinating Bing Statistics

  • Bing’s ad revenue in 2020 was $8 billion.
  • There were more than a billion visits to Bing in January 2021.
  • Less than 30% of the search engine’s users are under the age of 35.
  • Around 12 billion searches are performed on Bing globally each month.
  • Bing has 2.31% of the search engine market share worldwide.
  • Bing accounts for more than 30% of the US desktop searches.
  • In fact, Bing is the 24th most popular site in the US.

Bing Statistics for 2022

Let’s start with the most interesting Bing facts and a Bing vs Google comparison for 2022.

1. At the beginning of 2021, Bing reached 1.03 billion monthly visits.

(Source: Statista)

The visits were registered from both desktop and mobile devices. This marks a rise in numbers, compared to the Bing stats from the beginning of 2020 when there were 917.5 billion individual visits.

2. There are 105 display languages that Bing can be used in.

(Source: Backlinko)

That sounds even more impressive when you consider when Bing was created. In only 12 years, the search engine spread around the world.

Since 2021, Bing is available in more than 230 territories.

3. Bing is the 24th most visited site in the US.

(Source: Semrush)

The most visited pages are Google, Facebook, and YouTube.

Although Google doesn’t hold the first position in terms of the average visit duration or bounce rate, its number of overall visits is out of this world.

4. In the US, the average visit length on Bing is 19 minutes and 11 seconds.

(Source: Semrush)

According to recent Bing statistics, that is the average amount of time people spend on the website on a daily basis.

Although it gets much less traffic than Google, Bing doesn’t fall far behind the search engine giant’s 24 minutes and two seconds.

5. The Bing search app was downloaded 155,000 times.

(Source: Backlinko)

In January 2021, the Microsoft Bing search app was downloaded by both Android and iOS users over 150,000 times.

6. 36% of all desktop searches in the US are done through Bing.

(Source: WordStream)

So, how many people use Bing in the US? Turns out, more than a third. This doesn’t mean that all of them use only Bing when searching.

Many rely on both Bing and Google for different purposes or use different search engines on different devices.

Bing vs Google Market Share in 2022

In this segment, we look at some Bing vs Google usage statistics and the market share of both search engines.

7. Bing’s highest success rate is among console users.

(Source: Backlinko)

Bing is the default search engine on Xbox. Besides, almost 27% of the global share in the console market belongs to Bing.

Although that’s a slight decrease from 31% in 2020, it’s still the search engine’s most successful market.

8. Bing’s market share in the US is 6.25% in 2021.

(Sources: Backlinko)

This percentage is lower than Bing’s 2018 search engine market share in the US. Back then, it was 6.8%.

9. The 2020 Bing revenue was $7.74 billion.

(Source: Backlinko)

This shows an increase in Microsoft’s revenue from search advertising compared to the $7.62 billion in 2020.

10. Bing’s estimated value is $3,872,500,000.

(Source: Worth of Web)

Have you ever wondered how much Bing is worth? It might seem insignificant compared to Google’s $102.65 billion, but it’s still quite impressive.

11. Bing has almost 7% of the desktop search engine market.

(Source: Backlinko)

This number has increased by 41% since 2019. Still, it’s nothing compared to the industry giant Google with its 82% desktop search engine market share in 2021.

(Source: Backlinko)

And although the global Bing search market share is only 2.71%, it holds second place. First comes Google, with 91.95%.

Bing Demographics

So, who uses Bing?

The answer lies in the Bing stats below.

13. Alexa is available in more than 100 million homes, driving the number of Bing users up.

(Source: WordStream)

The voice search on Alexa and Cortana is provided by none other than Microsoft, so it’s no surprise that Bing is the default search engine on both programs.

And since Alexa will be the voice search for Facebook too, Bing’s usage will only increase more.

14. Less than 30% of the Bing audience is younger than 35.

(Source: Atilus)

Does anyone use Bing? you may wonder. The answer is yes, but its user base is very different from that of Google.

Most Bing users are between the ages of 55 and 64 and have a higher income than the average Google fan.

15. Bing’s users are educated and prosperous.

(Source: Word Stream)

Bing statistics show that its users spend more time on the platform than Google’s visitors do when shopping.

Plus, more than 30% of Bing’s users have an income larger than $100k, more than half have a college degree, and over 40% are married.

16. Around one billion people visit Bing each month.

(Source: Statista)

Although these numbers fluctuate a lot, it looks like the individual number of visits to the Bing website from both mobile and desktop devices is growing.

(Source: Word Stream)

Bing stats show that the search engine is also big in the healthcare sector, with 47% of PC paid clicks, and in the automotive and telecom industries, with 40% each.

18. More than 20% of desktop searches in Canada are on Bing.

(Source: Word Stream)

Even though the search engine is mostly used in the US, Bing stats show that its popularity in other countries is increasing.

The percentage of Bing desktop searches in the UK is approaching 25%, while in Australia, Bing accounts for about 16% of the total share.

19. Bing’s customer satisfaction score in the US is higher than 70/100.

(Source: Backlinko)

The American Customer Satisfaction Index revealed that Bing is favored by its US users. This score, however, had slightly decreased since 2011 when it reached its peak at 82/100.

20. Half a million advertisers use Bing.

(Source: Backlinko)

These Bing statistics may seem fascinating, but it is still quite a small number compared to the tens of millions of people using Google Ads.

However, this is incredibly useful for the advertisers who have chosen Bing since the competition there is much smaller.

21. More than 1.5 billion devices in the world are powered by Windows.

(Source: WordStream)

A third of the traffic related to Microsoft’s online sales is directed to Bing, increasing its usage significantly.

In this section, we take a look at the Bing top searches and other stats revealing the most recent trends.

22. The number one search on Bing is “Google.”

(Source: Backlinko)

The most searched thing on Bing worldwide is Google. The other most common searches revolve around several topics, such as news, technology help, and well-known online services. Among the top ten are also YouTube and Facebook.

23. The most searched word on Bing in the US is “Facebook.”

(Source: Backlinko)

The most popular searches in the US are Google and YouTube, as well as Google-related products and terms.

24. The average visit to Bing lasts for seven minutes and nine seconds.

(Source: Similar Web)

And the average number of pages opened per visit is 5.28.

25. More than half of the social traffic on Bing originates from YouTube.

(Sources: Finances Online)

Other large contributors are Facebook, with 18%, and LinkedIn, with almost 10% of the social traffic.

Wrap Up

So, do people use Bing?

Yes, even though Google remains the most visited website on the internet, Bing finds smart ways to promote its search engine (without spending a lot of money on marketing).

It is founded by Microsoft, which is partnered with ecommerce giants, such as Amazon, OfferUp, and GumTree, and is merged with many of its products.

And, as becomes evident from the Bing statistics and the highly distinguished user demographics above, the search engine has found its place on the internet.

Nick Galov
Nick Galov

Unaware that life beyond the internet exists, Nick is poking servers and control panels, playing with WordPress add-ons, and helping people get the hosting that suits them.