33 Apple Statistics to Chew On in 2023

Updated · May 20, 2023

Apple, Inc. is one of the world’s most powerful and affluent technology firms. Apple is an inventive powerhouse that will continue to thrive in the tech and media market for years to come.

Most American homes are likely to have at least one Apple device, be that the newest iPhone or an Apple Watch.

In this post, we'll look at the company’s history, profit, users, and many more interesting facts. With the assistance of these Apple statistics, we'll be able to observe how the brand has influenced the technology business and beyond.

Astonishing Apple Stats to Keep in Mind in 2022

  • Since its launch, Apple has sold over 1.3 billion iPhones worldwide.
  • More than 100 million people are using Macs around the world.
  • Mac computers generated $9 billion in 2020.
  • In the fiscal year 2020, Apple's total net sales amounted to $274.52 billion.
  • Apple paid iOS developers $26.5 billion in 2020.
  • As of 2021, the company is worth more than $2 trillion.
  • When Apple I came out, it had an ominous cost of $666.

Apple Statistics 2022: The Company Is Rapidly Growing

Apple is one of the biggest technology makers in the world.

It sells millions of products each year.

Let’s take a quick look at some amazing fun facts about Apple that highlight the company’s market share, the popularity of iOS, and more.

1. Apple was founded in 1976.

(Source: The Library of Congress)

College dropouts Steve Jobs and Steve Wozniak, whose goal was altering people's perceptions of computers, established Apple Computers, Inc. on April 1, 1976. 

2. The first Apple computer cost $666.66.

(Source: Mashable)

One of the critics’ main complaints is the exorbitant pricing of Apple's latest computers. However, looking at some amazing facts about Apple, we can see that the price of the Apple I was $666. So, it was very expensive back in the day as well.

3. Apple is worth more than two trillion US dollars.

(Source: Forbes)

In 2020, Apple became the first publicly listed US Corporation to have a market value of more than two trillion dollars, having more than doubled in valuation over the previous two years.

Looking at Apple’s market share and its dominance over the past couple of years, the number is expected to rise even more.

4. Apple’s Wearables generated $7.8 billion in 2021.

(Source: MacRumors)

In its second fiscal quarter of 2021, the Wearables, Home, and Accessories category of Apple attained record revenues of $7.8 billion, a significantly larger amount than the $6.3 billion it earned in 2020 during the same period of time.

5. 10% of iPhone owners already have Apple Watches.

(Source: Olhar Digital)

Those who own an iPhone can make better use of the Apple Watch's capabilities. The ease of communication between Apple’s smartphone and smartwatch aided in the latter's sales.

Looking at the Apple Watch statistics, the company sold more than 34 million units in 2020.

6. Steve Jobs received one dollar per year as a fixed salary for more than a decade.

(Source: Only Fun Facts)

One of the fun facts about Apple is that during his tenure as Apple’s CEO, Steve Jobs was paid a yearly salary of one US dollar. However, due to his Apple stock holdings, his net worth was estimated to be $10.2 billion at the time of his death in 2011.

7. Apple sold an average of 572,603 iPhones per day in 2018.

(Source: ZDNet)

Among many interesting facts about Apple products, Apple was one of the most negatively impacted companies by weak customer interest and growth in the mobile device sector back in 2018.

Despite the negativity, the company sold more than 209 million iPhones worldwide.

8. iOS 14 was released on September 16, 2020.

(Source: Statista)

Apple's newest iOS 14 software was launched in 2020, ahead of the introduction of the company's next-generation iPhones. According to the latest iOS version statistics, iOS 14.4 accounted for 75.06% of all mobile Apple devices globally in April 2021.

Version 14.2, on the other hand, accounted for only 3.37% of the Apple mobile market share.

9. Apple has sold more than two billion iOS devices.

(Sources: Apple Insider)

The number of iOS devices sold crossed the two billion mark in 2018. Although given the growing popularity of Apple, the two billion figure does not seem so astonishing. 

The iPhone has certainly played a big part in the company’s success.

In 2018 alone, Apple sold 217 million units. 

Demographics of Apple Customers: Scattered All Around the World

Although Apple is a luxury brand and many of its goods are expensive, one of its major target market groups is adolescents. Apple users are scattered all around the globe, but its popularity reigns supreme in China and the USA.

Let’s take a quick look at some amazing Apple stats on the demographics of its users.

10. 51% of iPhone users are female.

(Source: Statista)  

According to recent Apple user demographic figures, 51% of Apple smartphone users in 2019 were female. Apple was the only vendor represented in the study whose majority of respondents were female.

(Source: Statista)

According to the result of a recent survey conducted to figure out the age demographics of Apple users, 44% of iOS smartphone users in 2019 were between the ages of 16 and 24. 30% of those in that age group used Android.

12. Apple stores receive more than one million visitors per day.

(Source: The balance small business)

According to reports, more than one million people visit Apple stores globally every day.

The busiest Apple shop in the world is the Nanjing East store in Shanghai, which attracts around 25,000 people each day.

The biggest Apple store in the world is located in Amsterdam—it measures 27,000 square feet and includes an 82-foot-long Genius Bar.

13. Over 100 million people use Apple Watches.

(Source: Techradar)

According to the most recent smartwatch statistics, over 100 million individuals own an Apple Watch. However, this only represents about 10% of iPhone users.

14. 35% of iPhone users in the US have an Apple Watch.

(Source: Techradar) 

Looking at the smartwatch demographics of 2020, we can see that the United States has been an Apple Watch stronghold for many years now.

The adoption of this technology has been significantly higher in the US than in the rest of the world.

By the end of 2020, roughly 35% of iPhone users in the United States were wearing an Apple Watch.

15. One billion people are using Apple devices.

(Source: Above Avalon)

Wondering how many people are using Apple products?

Apple's ecosystem is vast.

Despite the decline of iPhone sales, Apple adds tens of millions of new users to its ecosystem each year. In 2019, around one billion individuals worldwide were using more than 1.4 billion Apple products. 

16. In 2020, Apple reported having 147,000 employees.

(Source: Apple, Apple Insider)

So, how many people does Apple employ?

The company had roughly 147,000 full-time equivalent employees as of September 26, 2020. 

Apple has opened 510 stores across 25 countries—although more than half of them (270) are located in the United States. 

iPhone Usage Stats: The Key to Apple’s Success

When it was first launched in 2007, the iPhone changed the mobile phone market by introducing the touch screen and the App Store.

The product's success played a major part in Apple becoming one of the most valuable publicly listed businesses in the world.

 17. Currently, over one billion iPhones are active.

(Source: The Verge)

Wondering how many iPhone users are there in the world in 2022?

Apple sold its billionth iPhone in 2016. Back in January 2019, the company claimed to have 900 million active iPhone users worldwide.

However, as of January 2021, Apple claims that there are more than one billion active iPhones in the world.

18. iOS is the second most used operating system.

(Source: Stat Counter)

According to the most recent iOS statistics, this is the second most used and popular operating system in the world with 26.35% of the market share. Android still holds the first position with 72.83%, Samsung comes in third with 0.41%, and KaiOS takes fourth place with 0.18%.

19. There are 113 million iPhone users in the United States.

(Source: Statista)

Almost 300 million individuals in the United States own a smartphone, implying that about 90% of the country's population has access to one.

Recent statistics on iPhones reveal that there are currently over 113 million iPhone users in the US, accounting for around 47% of all smartphone users in the country.

20. Apple shipped 3.2 million iPhones in India.

(Source: The Wire)

According to the latest iPhone stats, Apple supplied 3.2 million iPhones in India in 2020, a significant increase from the 1.7 million it shipped in 2018.

Apple made a 60% increase in sales between 2019 and 2020 with the aid of its first Indian online store, which opened last year.

21. iOS has comparatively fewer users in Africa than the UK and the US. 

(Source: Statista, Statcounter, Statcounter)

The number of android users vs the number of iPhone users is another battle of the titans to watch out for in 2022

Android is the most popular mobile OS in Africa. As of 2021, Android holds 83.6% of the mobile OS market with Apple's iOS coming in second with 14.35%.

The competition is much tighter in the US and the UK. Over there, Android holds 42.06% and 49.46% of the market share, respectively; whereas iOS holds 57.62% of the market in the US and 49.97% in the UK.

22. The iPhone XR was the United States’ bestseller.

(Source: MacRumors)

During the third quarter of 2019, the iPhone XS, iPhone XS Max, and iPhone XR models accounted for 67% of all iPhone sales in the United States, with the iPhone XR alone contributing for 48% of sales.

Smartphone industry analysis reveals that the iPhone XR's 48% share of smartphone sales during the quarter is the best for an individual model since the iPhone 6 in 2015.

Apple Sales Figures: The Number Keeps on Going up

Apple remains one of the world's most profitable brands.

Even the COVID-19 pandemic couldn't stop its growth. Let’s take a quick look at some amazing Apple statistics that highlight Apple’s profit, iPhone sales, Mac sales, and more.

23.  Apple generated $274 billion in revenue in 2020.

(Source: Business of Apps)

According to Apple sales data, the US tech giant made $274 billion in revenue in 2020, with iPhone sales accounting for half of that total.

Apple's services section was the second largest, accounting for 19% of the company's revenue in 2020. 

The company generated $260 billion back in 2019.

24. Apple sold 194 million iPhones in 2020.

(Source: Business of Apps, Forbes)

Most of Apple’s revenue comes from iPhones. According to iPhone sales statistics, iPhone sales were $142.3 billion in 2019 and $137.7 billion in 2020. This means that, despite selling 194 million iPhones in 2020, the company’s revenue decreased from 2019.

Just in the fourth quarter of 2020, Apple sold almost 80 million iPhones, accounting for roughly 21% of the market.

25. Apple sold 55.2 million iPhones in the first quarter of 2021.

(Source: Statista)

Data for iPhone sales in 2021 reveals that Apple shipped 55.2 million iPhones in the first quarter of the year.

This is 35 million units fewer than the previous quarter, but 18.5 million units higher than the previous year's same period.

26. Apple presently has a cash balance of $195.57 billion.

(Source: CNBC)

Wondering what Apple’s cash reserves are in 2022?

According to the company's fiscal first-quarter earnings release, Apple currently has $195.57 billion in cash on hand. This is a 2% increase over the company's fiscal fourth-quarter cash of $191.83 billion in 2020.

However, it's 5.5% decrease from the $207.06 billion in cash Apple held in the same period last year.

27. Apple has the best-selling smartphones worldwide in 2021.

(Source: Gadgets Now)

Apple was the leading smartphone company in the world in the first quarter of 2021.

Looking at Apple’s sales figures, the iPhone 12 was the best selling smartphone, accounting for 5% of total smartphone sales for that quarter.

The iPhone 12 Pro Max and the iPhone 12 Pro came in the second and third positions, respectively.  

28. Apple sold 438 million products worldwide in 2020.

(Source: Business of Apps)

Wondering how many Apple products have been sold?

In 2020, Apple sold 194 million iPhones, 71 million iPods, and 20 million Mac and MacBook devices.

Also, Apple's home and wearables segment expanded by 25% in 2020.

Throughout the year, the company sold roughly 110 million AirPods and 43 million Apple Watches.

29. People bought 34 million Apple Watches in 2020.

(Source: Olhar Digital)

Looking at the Apple Watch sales figure, Apple sold almost 34 million units, extending its market advantage over its competitors.

China's Huawei came in second with 11 million units sold, while Samsung’s smartwatch sold 9.1 million units. 

30. The US is the largest regional market for Apple.

(Source: Statista)

Looking at the Apple sales by region, the Americas are Apple's largest geographical market, accounting for 46 billion US dollars in net sales in the first quarter of the company's financial year 2021.

Apple's other key markets include Europe and Greater China.

31. More than 70 million iPads were sold by Apple in 2020.

(Source: Business of Apps, Statista)

Looking at the iPad and iPad pro sales figure, about 71 million units of Apple tablets were sold worldwide in 2020.

Apple sold 40 million iPads in 2019 and 43 million in 2018. Apple delivered around 12.7 million tablets globally in the first quarter of 2021.

32. Apple shipped 15.5 million MacBooks in 2020.

(Source: Aithority)

Looking at the MacBook sales figures, Apple experienced a 23% increase in sales during 2020, presumably due to the coronavirus pandemic.

The upward trend is expected to continue this year, with worldwide exports growing by 10% year on year to 17.1 million.

33. Apple TV sales reached 13 million in 2019.

(Sources: iMore)

Apple is yet to crack the streaming market. Looking at Apple TV’s sales numbers, the company sold 13 million units of Apple TV in the first quarter of 2019, while Roku led the market with 41 million units sold. 

Wrap up

Apple's position in the smartphone industry continues to grow. In the United States, the brand has grown to a position of special prominence.

The Apple statistics presented above demonstrate how much Apple has grown over the years and how it continues to dominate the IT sector with its products and services. 

What percentage of the population has an Apple product?
It’s estimated that 21% of the global population has Apple products, while about 13% of people in the world use iPhones. Specifically, 42% of the people in the United States have an iPhone.
Who is the biggest shareholder of Apple?

With 7.5% of Apple’s stock, the Vanguard Group is the company’s largest shareholder. Public companies own 5.3% of Apple while 41% of the company’s share is owned by the general public.

How does Apple make most of its money?
Apple stats reveal that the company makes most of its money from iPhone sales, which account for 53.51% of the total revenue. MacBooks, iPads, Apple TV, and its services account for most of the remaining revenue.
What age group does Apple target?
Apple targets the 18-45 age group for devices; the 18-30, for services; the 20-35, for operating systems and software; and the 20-45, for accessories.
How many Apple products have been sold ever?
Apple statistics show that the US tech giant has now sold about 2.2 billion iPhones since their original production.
Nick Galov
Nick Galov

Unaware that life beyond the internet exists, Nick is poking servers and control panels, playing with WordPress add-ons, and helping people get the hosting that suits them.